The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98378A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98379A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98380A
Award:
1998 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
XXX Condoms
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98381A
Award:
1998 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98382A
Award:
1998 Advertising Merit Award
Agency:
Ogilvy & Mather Canada / Toronto
Client:
Jaguar Canada
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98383A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Burger King
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98384A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98385A
Award:
1998 Interactive Merit Award
Agency:
Agency.com
Client:
Nike
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98131N
Award:
1998 Interactive Merit Award
Agency:
Agency.com
Client:
Urban Desires
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98132N
Award:
1998 Interactive Merit Award
Agency:
Razorfish
Client:
Maverick Records
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98133N
Award:
1998 Interactive Merit Award
Agency:
Siegel & Gale
Client:
Eastman Kodak
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98134N
Award:
1998 Interactive Merit Award
Agency:
Siegel & Gale
Client:
Eastman Kodak
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98135N
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Borders Books & Music
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98509T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98510T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98511T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98512T
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98144A
Award:
1998 Advertising Merit Award
Agency:
Robson Brown / London
Client:
House of Hardy
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98145A
Award:
1998 Advertising Merit Award
Agency:
Robson Brown / London
Client:
House of Hardy
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98146A
Award:
1998 Advertising Merit Award
Agency:
ALMAP/DDBO / São Paulo
Client:
Apple Computer Brazil
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98147A
Award:
1998 Advertising Merit Award
Agency:
Cross Colours / Johannesburg
Client:
Mercedes-Benz South Africa
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
98330A
Award:
1998 Advertising Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
98331A
Award:
1998 Interactive Merit Award
Agency:
2-Lane Media
Client:
Transamerica Asset Management
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98116N
Award:
1998 Interactive Merit Award
Agency:
Black Bean Studios
Client:
Sitara Networks
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98117N
Award:
1998 Interactive Merit Award
Agency:
Bowne Internet Solutions
Client:
Roney & Co.
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98118N
Award:
1998 Interactive Merit Award
Agency:
Campbell Mithun Esty
Client:
Andersen Windows
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98119N
Award:
1998 Interactive Merit Award
Agency:
DigitalFacades Corporation
Client:
BAX Global
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98120N
Award:
1998 Interactive Merit Award
Agency:
Euro RSCG DSW Partners
Client:
Iomega Corporation
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98121N
Award:
1998 Interactive Merit Award
Agency:
Martin Interactive
Client:
The Coca-Cola Company
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98122N
Award:
1998 Interactive Merit Award
Agency:
Martin Interactive
Client:
Remy Martin
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98123N
Award:
1998 Interactive Merit Award
Agency:
OgilvyOne
Client:
IBM
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98124N
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98505T
Award:
1998 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co.
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98506T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98507T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98508T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98494T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98495T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98496T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98497T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98498T
Award:
1998 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
adidas America
Title:
Category:
Non-Broadcast / Non-Broadcast: Out-of-Home
Annual ID:
98516T
Award:
1998 Advertising Merit Award
Agency:
Plan-B / Venice
Client:
Curious Pictures Animation
Title:
Category:
Non-Broadcast / Non-Broadcast: Out-of-Home
Annual ID:
98517T
Award:
1998 Advertising Merit Award
Agency:
Cohn Godley Norwood / Boston
Client:
Cohn Godley Norwood
Title:
Category:
Trade / Trade B/W or Color Less Than a Page: Single
Annual ID:
98312A
Award:
1998 Advertising Merit Award
Agency:
KPC / Seattle
Client:
Alexander Moorford & Woo
Title:
Category:
Trade / Trade B/W or Color Less Than a Page: Single
Annual ID:
98313A
Award:
1998 Advertising Merit Award
Agency:
Ogilvy & Mather Philippines / Makati City
Client:
Ogilvy & Mather Philippines
Title:
Category:
Trade / Trade B/W or Color Less Than a Page: Single
Annual ID:
98314A
Award:
1998 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Category:
Trade / Trade B/W or Color Less Than a Page: Single
Annual ID:
98315A
Award:
1998 Advertising Merit Award
Agency:
ALMAP/BBDO / São Paulo
Client:
Pepsi-Cola
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98518T
Award:
1998 Advertising Merit Award
Agency:
ALMAP/BBDO / São Paulo
Client:
Volkswagen Brazil
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98519T
Award:
1998 Advertising Merit Award
Agency:
Delvico Bates / Barcelona
Client:
Planeta
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98520T
