The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Night Light
Agency: BBDO Guerrero / Makati City
Client: Pepsi + MyShelter Foundation Category: Direct Marketing / Ambient Media
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Direct Marketing / Ambient Media
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: User Experience Design - Mobile / User Experience
VIBETUNES
Agency: Y&R Colombia / Bogota
Client: Fundacion Salvi Category: User Experience Design - Mobile / User Experience
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT Category: User Experience Design - Mobile / User Experience
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsbury's Category: Documentaries / Film
KAZ: Pushing the Virtual Divide
Agency: Moscovici/Proulx / Toronto
Client: PlayStation (Sony Computer Entertainment) Category: Documentaries / Film
Man Vs Old Jamaica
Agency: McCann Birmingham / Solihull
Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Collateral Design
Pinacoteca's art library
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Collateral Design
The Torsten and Wanja Söderberg Prize 2013
Agency: Happy F&B / Gothenburg
Client: Tom Hedqvist, Rohsska Museeum Category: Public Service / Collateral Design
Kustom Kulture Posters
Agency: INNOCEAN USA / Huntington Beach
Client: Vans Category: Public Service / Collateral Design
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service / Collateral Design
Musashino Art University
Agency: Nippon Design Center / Tokyo
Client: Musashino Art University Category: Public Service / Collateral Design
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Public Service / Collateral Design
Horse stamps
Agency: Paprika / Montreal
Client: Postes Canada Category: Public Service / Collateral Design
Koi Fish Feed Invite
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Ayala Land Inc. Category: Public Service / Collateral Design
Meeting of the Minds
Agency: Whybin \ TBWA \ Digital Arts Network / Auckland
Client: Minds for Minds Category: Public Service / Collateral Design
Cable Effects Campaign
Agency: MJZ / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This
Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog"
Agency: Uber Content / Los Angeles + 77 Ventures / Nashville
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now
Agency: Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
SXSW Activation // Google Playground
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Environmental/Experiential - Single
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Tables You Need To Hear
Agency: Ogilvy & Mather / London
Client: Philips Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Ultimate Game Day Changetable
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Environmental/Experiential - Single
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Versa Note Amazon Partnership
Agency: TBWA\Chiat\Day / Los Angeles
Client: Nissan Category: Banners & Interactive Advertising / Environmental/Experiential - Single
A Plugged-In Live Theater Performance
Agency: VML / Kansas City
Client: Folly Theater Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Grandma
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Music Unleashed
Agency: Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client: Deezer Category: Broadcast and Moving Image / Craft Animation
Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Ninja Polymers
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Unite All Originals Run DMC + A-Trak
Agency: Sid Lee / Montreal
Client: Adidas Category: Broadcast and Moving Image / Craft Animation
Daydream
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Bedtime
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Midorino Dental Clinic
Agency: 10 inc. / Tokyo
Client: Midorino Dental Clinic Category: Brand Identity / Brand Identity - Campaign
New Zealand Opera
Agency: Alt Group / Auckland
Client: New Zealand Opera Category: Brand Identity / Brand Identity - Campaign
Hoi Bo
Agency: Blok Design / Toronto
Client: Hoi Bo Category: Brand Identity / Brand Identity - Campaign
Vuhl
Agency: Blok Design / Toronto
Client: Vuhl Category: Brand Identity / Brand Identity - Campaign
The Shirt Factory redesign
Agency: Bold / Stockholm
Client: The Shirt Factory Category: Brand Identity / Brand Identity - Campaign
24th Macao Arts Festival
Agency: ChiiiDesign / Macau
Client: Instituto Cultural do Governo da R.A.E de Macau Category: Brand Identity / Brand Identity - Campaign
Great Northern Hotel
Agency: Here Design / London
Client: Great Northern Hotel Category: Brand Identity / Brand Identity - Campaign
The New Way To Do
Agency: Interbrand / New York
Client: YP Category: Brand Identity / Brand Identity - Campaign
Uu 3D CUSTOM FIGURINES
Agency: Kinetic / Singapore
Client: Kinetic + Scotts Square + Mikanbako Category: Brand Identity / Brand Identity - Campaign