The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Picnic Blanket
Agency: Rosapark / Paris
Client: Fruits and Wine Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Hunt on the News
Agency: AKQA / São Paulo
Client: Netflix Category: Publishing / Newspaper - Campaign
PARK AT THE FRONT DOOR
Agency: CONTRAPUNTO BBDO / SPAIN
Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Campaign
A bit bitter
Agency: lg2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Campaign
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Publishing / Newspaper - Campaign
Textile
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Publishing / Newspaper - Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
The Give-A-Care Collection
Agency: lg2 / Toronto
Client: Rethink Breast Cancer Category: Craft / Writing - Single or Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Craft / Writing - Single or Campaign
Predators
Agency: ALMA DDB. / Miami
Client: Kingsford - Clorox Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
How New York Eats
Agency: BBH / New York
Client: Seamless Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London
Client: Airbnb Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Don't Act Like a Pedestrian
Agency: the community / Miami
Client: City of Buenos Aires Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
BP 500 Years of Stories
Agency: Valenstein & Fatt / London
Client: Tate Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Wrigley - Classics Last Longer
Agency: BBDO GmbH / Duesseldorf
Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Shower Battle
Agency: J. Walter Thompson / Shanghai
Client: SAKURA Category: Craft / Illustration - Single or Campaign
Roller Coaster
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon
Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Illustration - Single or Campaign
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London
Client: Airbnb Category: Craft / Illustration - Single or Campaign
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Single
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Promotional / Collateral / Posters - Single
Strong Man
Agency: FCB / Chicago
Client: Copic Category: Promotional / Collateral / Posters - Single
Wool
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Refugees
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Loving the night 2
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Loving the night 3
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Passwords With A Purpose
Agency: 303 Mullen Lowe / PERTH
Client: Royal Life Saving WA Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Dads
Agency: Ogilvy & Mather Chile / Santiago
Client: Unicef Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
80.000.000 Images
Agency: Ogilvy & Mather Chile / Santiago
Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Scariest BK
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Print & Outdoor / Ambient Media
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg
Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media
The Riderless Bike
Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client: Steve Waugh Foundation Category: Innovation in Print & Outdoor / Ambient Media
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Innovation in Print & Outdoor / Ambient Media
Amateur Replay
Agency: Ogilvy & Mather / Singapore
Client: Allianz Category: Innovation in Print & Outdoor / Ambient Media
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Innovation in Print & Outdoor / Ambient Media
Predators
Agency: ALMA DDB. / Miami
Client: Kingsford - Clorox Category: Publishing / Magazine - Campaign
3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Campaign
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Professional Category: Publishing / Magazine - Campaign
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Category: Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client:
Liomont / Analgen Forte
Title:
Judgment
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17131M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17132M
Award:
2017 Print & Outdoor Merit Award
Agency:
Rosapark / Paris
Client:
Fruits and Wine
Title:
Picnic Blanket
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17133M
Award:
2017 Print & Outdoor Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Hunt on the News
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17076M
Award:
2017 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / SPAIN
Client:
MERCEDES-BENZ ESPAÑA, S.A.
Title:
PARK AT THE FRONT DOOR
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17077M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17078M
Award:
2017 Print & Outdoor Merit Award
Agency:
lg2 / Quebec City
Client:
Farnham Ale & Lager
Title:
A bit bitter
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17079M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17080M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Textile
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17081M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO17172M
Award:
2017 Print & Outdoor Merit Award
Agency:
lg2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO17173M
Award:
2017 Print & Outdoor Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO17174M
Award:
2017 Print & Outdoor Merit Award
Agency:
ALMA DDB. / Miami
Client:
Kingsford - Clorox
Title:
Predators
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17134M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBH / New York
Client:
Seamless
Title:
How New York Eats
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17135M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / NY + TBWA\ / London
Client:
Airbnb
Title:
Animals
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17136M
Award:
2017 Print & Outdoor Merit Award
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Don't Act Like a Pedestrian
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17137M
Award:
2017 Print & Outdoor Merit Award
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #InMemoriam
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17138M
Award:
2017 Print & Outdoor Merit Award
Agency:
Valenstein & Fatt / London
Client:
Tate
Title:
BP 500 Years of Stories
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17139M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
Wrigley GmbH
Title:
Wrigley - Classics Last Longer
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17175M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17176M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / Shanghai
Client:
SAKURA
Title:
Shower Battle
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17177M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
Roller Coaster
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17178M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17179M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17180M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / NY + TBWA\ / London
Client:
Airbnb
Title:
Animals
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17181M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Charles
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17101M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Francis
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17102M
Award:
2017 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Strong Man
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17103M
Award:
2017 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Cyclops
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17104M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Wool
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17105M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Refugees
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17106M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17107M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 2
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17108M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 3
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO17109M
Award:
2017 Print & Outdoor Merit Award
Agency:
303 Mullen Lowe / PERTH
Client:
Royal Life Saving WA
Title:
Passwords With A Purpose
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17126M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17127M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen
Title:
Technically
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17128M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Chile / Santiago
Client:
Unicef
Title:
Dads
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17129M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Chile / Santiago
Client:
Getty Images
Title:
80.000.000 Images
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17130M
Award:
2017 Print & Outdoor Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17196M
Award:
2017 Print & Outdoor Merit Award
Agency:
Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg
Client:
South African Breweries
Title:
The SAB Spike Detector Coaster
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17197M
Award:
2017 Print & Outdoor Merit Award
Agency:
Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client:
Steve Waugh Foundation
Title:
The Riderless Bike
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17198M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17199M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Allianz
Title:
Amateur Replay
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17200M
Award:
2017 Print & Outdoor Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17201M
Award:
2017 Print & Outdoor Merit Award
Agency:
ALMA DDB. / Miami
Client:
Kingsford - Clorox
Title:
Predators
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17094M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Visa
Title:
Flags
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17095M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
3 Pretty Playful Minutes
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17096M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17097M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen
Title:
Technically
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17099M
