The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
How New York Eats
Agency: BBH / New York
Client: Seamless Category: Promotional / Collateral / Posters - Campaign
Headbang
Agency: Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal
Client: BELL MÉDIA / CHOM Category: Promotional / Collateral / Posters - Campaign
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Promotional / Collateral / Posters - Campaign
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Promotional / Collateral / Posters - Campaign
Floods
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Promotional / Collateral / Posters - Campaign
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Promotional / Collateral / Posters - Campaign
Textile
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Campaign
Newspaper Stack
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Campaign
Prison of the Head
Agency: The Nine / Shanghai
Client: Amnesty International Category: Promotional / Collateral / Posters - Campaign
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai
Client: Sydlexia Category: Innovation in Print & Outdoor / Print
Passwords With A Purpose
Agency: 303 Mullen Lowe / PERTH
Client: Royal Life Saving WA Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Dads
Agency: Ogilvy & Mather Chile / Santiago
Client: Unicef Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
80.000.000 Images
Agency: Ogilvy & Mather Chile / Santiago
Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Craft / Typography - Single or Campaign
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Craft / Typography - Single or Campaign
Textile
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Craft / Typography - Single or Campaign
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Slave Calendar
Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo
Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Collateral / Promotional Items - Single or Campaign
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International Category: Promotional / Collateral / Promotional Items - Single or Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Publishing / Magazine - Single
Boy
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Publishing / Magazine - Single
Adios Amigo
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York
Client: Heineken / Dos Equis Category: Publishing / Magazine - Single
Pinball
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Roller Coaster
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Skate Park
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Instructions / Doll´s House
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Cradle
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Car chair
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Loving the night 2
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Hunt on the News
Agency: AKQA / São Paulo
Client: Netflix Category: Publishing / Newspaper - Campaign
PARK AT THE FRONT DOOR
Agency: CONTRAPUNTO BBDO / SPAIN
Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Campaign
A bit bitter
Agency: lg2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Campaign
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Publishing / Newspaper - Campaign
Textile
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Publishing / Newspaper - Campaign
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Unworthy Meals / Crab
Agency: Ogilvy & Mather / Bogota
Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Unworthy Meals / Snails
Agency: Ogilvy & Mather / Bogota
Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
We were the refugees once
Agency: Y&R / Prague + GPS Production / Prague
Client: UNHCR Category: Craft / Photography - Single or Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Agency:
BBH / New York
Client:
Seamless
Title:
How New York Eats
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17110M
Award:
2017 Print & Outdoor Merit Award
Agency:
Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal
Client:
BELL MÉDIA / CHOM
Title:
Headbang
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17111M
Award:
2017 Print & Outdoor Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17112M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17113M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Floods
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17114M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17116M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Textile
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17117M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17118M
Award:
2017 Print & Outdoor Merit Award
Agency:
The Nine / Shanghai
Client:
Amnesty International
Title:
Prison of the Head
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17119M
Award:
2017 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Innovation in Print & Outdoor / Print
Annual ID:
OS_PO17195M
Award:
2017 Print & Outdoor Merit Award
Agency:
303 Mullen Lowe / PERTH
Client:
Royal Life Saving WA
Title:
Passwords With A Purpose
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17126M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17127M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen
Title:
Technically
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17128M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Chile / Santiago
Client:
Unicef
Title:
Dads
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17129M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Chile / Santiago
Client:
Getty Images
Title:
80.000.000 Images
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17130M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17191M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17192M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Typography - Single or Campaign
Annual ID:
OS_PO17188M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Frederick Jones
Category:
Craft / Typography - Single or Campaign
Annual ID:
OS_PO17189M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Textile
Category:
Craft / Typography - Single or Campaign
Annual ID:
OS_PO17190M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17120M
Award:
2017 Print & Outdoor Merit Award
Agency:
Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client:
Iziko Museums of South Africa
Title:
The Slave Calendar
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17121M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Japan / Tokyo
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17122M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17123M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy / New York
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17124M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17082M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Boy
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17083M
Award:
2017 Print & Outdoor Merit Award
Agency:
Havas / New York + Starcom Mediavest Group / New York + Edelman / New York
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17084M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Pinball
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17085M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Roller Coaster
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17086M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Skate Park
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17087M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Doll´s House
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17088M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Cradle
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17089M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Car chair
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17090M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17091M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
Judgment
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17092M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 2
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17093M
Award:
2017 Print & Outdoor Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Hunt on the News
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17076M
Award:
2017 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / SPAIN
Client:
MERCEDES-BENZ ESPAÑA, S.A.
Title:
PARK AT THE FRONT DOOR
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17077M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17078M
Award:
2017 Print & Outdoor Merit Award
Agency:
lg2 / Quebec City
Client:
Farnham Ale & Lager
Title:
A bit bitter
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17079M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17080M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Textile
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17081M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17182M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17183M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Carulla Cooking School
Title:
Unworthy Meals / Crab
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17184M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Carulla Cooking School
Title:
Unworthy Meals / Snails
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17185M
Award:
2017 Print & Outdoor Merit Award
Agency:
Y&R / Prague + GPS Production / Prague
Client:
UNHCR
Title:
We were the refugees once
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17186M
Award:
2017 Print & Outdoor Merit Award
Agency:
Y&R / Dubai
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17187M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17140M
