The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Publishing / Magazine - Campaign
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Campaign
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Don't Blame the Clothes
Agency: J.Walter Thompson / Sao Paulo
Client: The Womanity Foundation Category: Publishing / Magazine - Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Campaign
The Soy Sauce Prints
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Campaign
Borders
Agency: Ogilvy & Mather Mexico / Ciudad de Mexico
Client: Aeromexico Category: Publishing / Magazine - Campaign
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Campaign
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Publishing / Magazine - Campaign
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Craft / Printing / Production - Single or Campaign
Old Spice - Paper Blazer
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Letter to Houston
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation Category: Craft / Writing - Single or Campaign
London Underground
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Writing - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Writing - Single or Campaign
Weight Tag
Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City
Client: Samsonite Category: Innovation in Print & Outdoor / Print
Inconvenience Stores
Agency: CHE Proximity / Australia
Client: Swann Insurance Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
BALD
Agency: Ogilvy & Mather Colombia / Bogota
Client: SOVIP Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
History - Dragon
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
History - Lion
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
History - Octopus
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
Distance - Sauna
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Distance - Urinals
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Quill
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Telegraph
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Typewriter
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Firefighter
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Single
smart - Full stop
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Coca-Cola Times Square Billboard
Agency: space150 / Minneapolis
Client: The Coca-Cola Company Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Black Supermarket
Agency: Carrefour / Massy
Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Drive-Thruck
Agency: DPZ&T / São Paulo
Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Travel Agency for the Imagination
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
More Music You Love
Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg
Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
#hondanextdoor
Agency: SID LEE / PARIS
Client: HONDA Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Craft / Use of Digital Technology - Single or Campaign
Connected Room
Agency: J. Walter Thompson / New York
Client: Northwell Health Category: Craft / Use of Digital Technology - Single or Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Promotional / Collateral / Posters - Campaign
Travel Posters
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Promotional / Collateral / Posters - Campaign
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Promotional / Collateral / Posters - Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo
Agency: AlmapBBDO / São Paulo
Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18095M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18096M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18097M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18098M
Award:
2018 Print & Outdoor Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
The Womanity Foundation
Title:
Don't Blame the Clothes
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18099M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18100M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Prints
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18101M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Mexico / Ciudad de Mexico
Client:
Aeromexico
Title:
Borders
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18102M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Loving Bangkok Night
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18103M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Portrait Mode Covers
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18104M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18189M
Award:
2018 Print & Outdoor Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Paper Blazer
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18190M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Getty Images
Title:
The Worst Photos
Category:
Publishing / Trade Publication - Single or Campaign
Annual ID:
OS_PO18105M
Award:
2018 Print & Outdoor Merit Award
Agency:
360i / New York
Client:
New Orleans Tourism Marketing Corporation
Title:
Letter to Houston
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18170M
Award:
2018 Print & Outdoor Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
London Underground
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18171M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Volkswagen
Title:
Up
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18172M
Award:
2018 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18173M
Award:
2018 Print & Outdoor Merit Award
Agency:
AC mcgarrybowen / Mexico City + Americhip / Mexico City
Client:
Samsonite
Title:
Weight Tag
Category:
Innovation in Print & Outdoor / Print
Annual ID:
OS_PO18193M
Award:
2018 Print & Outdoor Merit Award
Agency:
CHE Proximity / Australia
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Annual ID:
OS_PO18154M
Award:
2018 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18123M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
SOVIP
Title:
BALD
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18124M
Award:
2018 Print & Outdoor Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18125M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Dragon
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18086M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Lion
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18087M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Octopus
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18088M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Sauna
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18089M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Urinals
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18090M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Quill
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18091M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Telegraph
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18092M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Typewriter
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18093M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Firefighter
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18094M
Award:
2018 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG / smart
Title:
smart - Full stop
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Annual ID:
OS_PO18143M
Award:
2018 Print & Outdoor Merit Award
Agency:
space150 / Minneapolis
Client:
The Coca-Cola Company
Title:
Coca-Cola Times Square Billboard
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Annual ID:
OS_PO18144M
Award:
2018 Print & Outdoor Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18145M
Award:
2018 Print & Outdoor Merit Award
Agency:
DPZ&T / São Paulo
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18146M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18147M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18148M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Radio Flyer, Inc.
Title:
Travel Agency for the Imagination
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18149M
Award:
2018 Print & Outdoor Merit Award
Agency:
Halo Advertising / Johannesburg + Bioscope / Johannesburg
Client:
Jacaranda FM
Title:
More Music You Love
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18150M
Award:
2018 Print & Outdoor Merit Award
Agency:
SID LEE / PARIS
Client:
HONDA
Title:
#hondanextdoor
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18151M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18152M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18153M
Award:
2018 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO18191M
Award:
2018 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
Connected Room
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_PO18192M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18119M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Radio Flyer, Inc.
Title:
Travel Posters
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18120M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18121M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18122M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18126M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet
Title:
Halo
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18127M
