The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Custom Content
Swedens Largest Energy Experiment
Agency: Forsman & Bodenfors / Gothenburg
Client: E.ON Category: User Experience Design / Interaction Design
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Interaction Design
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: User Experience Design / Interaction Design
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
Minicar Music Player
Agency: ADK / Tokyo
Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Radio / Campaign
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Branded Content / Online
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Animation/Motion Graphics
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Direction
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Spatial Design / Indoor Spaces
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Belleville
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Consumer Campaign
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Self-Promotion / Single or Series
ZOMBIU
Agency: UBISOFT MONTPELLIER / Paris
Client: UBISOFT Category: Craft / Technique / Best Animation
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series