The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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- Agency Rankings
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- Brand
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Award
Agency
Client
Title
Category
Annual ID
Live Design
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Innovation in Interactive / Experiential
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Innovation in Interactive / Experiential
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Innovation in Interactive / Experiential
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Interactive / Experiential
DRAW and RELEASE
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama
Client: SAMSUNG ELECTRONICS Category: Innovation in Interactive / Experiential
Know You Again
Agency: F5 / Shanghai
Client: Baidu Category: Innovation in Interactive / Experiential
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Interactive / Experiential
ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client: Hakuhodo Incorporated Category: Innovation in Interactive / Experiential
Chatty Schoolbus
Agency: INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul
Client: Hyundai Motor Group Category: Innovation in Interactive / Experiential
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Innovation in Interactive / Experiential
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Writing