The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
The Nike SB App
Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Points: 25.0
Author Headphones
Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Breaking Bad
Agency: Mullen / Boston Client: Century 21 Category: Social Media / Branded Social Post
Points: 25.0
Baby
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 25.0
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Points: 25.0
Author Headphones
Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign
Points: 25.0
Killing Kennedy
Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / Design Craft
Points: 25.0
Share My Dabba
Agency: McCann Worldgroup India / Mumbai Client: Happy Life Welfare & Dabbawala Foundation Category: Design for the Greater Good / Designer Initiated
Points: 25.0
The Nike SB App
Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / User Experience
Points: 25.0
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 25.0
Sensitive
Agency: LOWE / Singapore Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Points: 15.0
Hollywood & Vines
Agency: Mullen / Boston Client: Airbnb Category: User Generated Content / Short-Form
Points: 15.0
MAN
Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Points: 15.0
Wonderfilled Anthem
Agency: The Martin Agency / Richmond Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Points: 15.0
WILLIAM SHAKESPEARE
Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
Points: 15.0
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
Points: 15.0
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond Client: Mondelez International Category: Brand Identity / Logo Design
Points: 15.0
Perfect Pop
Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Innovation in Print / Print
Points: 15.0
Win the Hour
Agency: R/GA / New York Client: Nike Category: Use of Technology / Product & Mobile Integration
Points: 10.0
Points
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
Points: 10.0
Hollywood & Vines
Agency: Mullen / Boston Client: Airbnb Category: Online Films & Video / User Generated Content
Points: 10.0
Searching for hearts
Agency: Mayo DraftFCB / Lima Client: Peruvian Cancer Foundation Category: Online / Short-Form
Points: 10.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Direct Marketing / Flat Mailing
Points: 10.0
Greatest Action Movie Ever
Agency: McCann-Erickson / New York Client: The AdCouncil Category: User Generated Content / Short-Form
Points: 10.0
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Network
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Points: 10.0
The Nike SB App - Tilt Control
Agency: R/GA / New York Client: Nike Category: Intellectual Property & Products / Digital Product
Points: 10.0
Cityscapes
Agency: FCB / Chicago Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 10.0
Cityscapes
Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Points: 10.0
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Press Cancer Radio
Agency: McCann Worldgroup Philippines / Taguig Client: Philippine Cancer Society Category: Radio / Public Service - Single
Points: 5.0
The Living Piano
Agency: Lowe Roche / Toronto Client: Groupe Media TFO Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Hollywood & Vines
Agency: Mullen / Boston Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
Quietest Show On Earth
Agency: McCann-Erickson / New York Client: General Mills Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Youtube Playlist Store
Agency: R/GA / Sao Paulo Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Perfect Pop
Agency: Deutsch / Los Angeles Client: Pop Secret Category: Other Digital Solutions
Points: 5.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Other Digital Solutions
Points: 5.0
Arrows
Agency: LOWE / Singapore Client: Unilever Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Gauntlet
Agency: LOWE / Singapore Client: Unilever Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Share My Dabba
Agency: McCann Worldgroup India / Mumbai Client: Happy Life Welfare & Dabbawala Foundation Category: Craft / Photography - Single or Series
Points: 5.0
Driving on Ice
Agency: UM / New York + Stun Creative / Los Angeles Client: BMW Category: Television / Branded Content
Points: 5.0
Moon
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Network
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Cityscapes
Agency: FCB / Chicago Client: Valspar Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Points
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston Client: Zappos Category: Experiential Advertising / Guerilla
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston Client: Zappos Category: Experiential / Installations
Points: 5.0
Mask
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
Nike
Title:
The Nike SB App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Penguin Group (India)
Title:
Author Headphones
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Century 21
Title:
Breaking Bad
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Penguin Group (India)
Title:
Author Headphones
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Design for the Greater Good / Designer Initiated
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Nike SB App
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Samsung Telecommunications America
Title:
Jay Z Magna Carta Holy Grail App
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Sensitive
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Century 21
Title:
Breaking Bad
Category:
Custom Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
Hollywood & Vines
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mondelez International
Title:
Wonderfilled Anthem
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Penguin Group (India)
Title:
WILLIAM SHAKESPEARE
Category:
Collateral / Posters - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Collateral / Posters - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mondelez International
Title:
Wonderfilled Lock Up
Category:
Brand Identity / Logo Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Pop Secret
Title:
Perfect Pop
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Innovation in Print / Print
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Win the Hour
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Sharpie
Title:
Points
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Online Films & Video / User Generated Content
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Peruvian Cancer Foundation
Title:
Searching for hearts
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
The AdCouncil
Title:
Greatest Action Movie Ever
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Kandia Dulce
Title:
Bucharest not Budapest
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Sharpie
Title:
Network
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
The Nike SB App - Tilt Control
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscapes
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscapes
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
ASICS
Title:
PERFECT PACE
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Philippine Cancer Society
Title:
Press Cancer Radio
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Groupe Media TFO
Title:
The Living Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
General Mills
Title:
Quietest Show On Earth
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Brasil Internet
Title:
Youtube Playlist Store
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Pop Secret
Title:
Perfect Pop
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Arrows
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Gauntlet
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
BMW
Title:
Driving on Ice
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Sharpie
Title:
Moon
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Network
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Valspar
Title:
Cityscapes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Points
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential Advertising / Guerilla
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
