The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Branded Entertainment
- CMO Pencil
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 75.0
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Points: 50.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 50.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
Points: 50.0
Beyond Money
Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Points: 50.0
Ask For A Raise
Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Points: 50.0
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Points: 25.0
Anything But Sorry
Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Community Building
Points: 25.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Ambient Media / Experiential & Installations
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Applications
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 25.0
USPS - Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Public Relations
Points: 25.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Innovation in Health & Wellness
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Cultural Driver
Points: 25.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Use of Technology
Points: 25.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Use of Technology
Points: 25.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Data Visualization / Dynamic
Points: 25.0
Fearless Girl
Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single
Points: 25.0
Beyond Money
Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Points: 25.0
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
Points: 25.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming
Points: 25.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Social Engagement / Community Building
Points: 25.0
Ask For A Raise
Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events
Points: 25.0
Fans of Love
Agency: R/GA / New York Client: Ad Council Category: Experiential / Live Events
Points: 25.0
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: CMO Pencil
Points: 25.0
HIJACKED HIGHWAY
Agency: McCann / Lima Client: Sodimac Homecenter Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 25.0
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid Client: Burger King Category: Experiential / Events & Competitions
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle Client: Microsoft Category: User-Generated Campaign
Points: 25.0
next Bank
Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Craft / Interface Design
Points: 25.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print
Points: 25.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Physical Product
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding
Points: 25.0
Snaptivity
Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in UX / UI / Cross-Channel
Points: 25.0
Autonomous Broadcast Network
Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in UX / UI / Cross-Channel
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Digital & Physical Product
Points: 25.0
USPS - Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Media Relations
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Events & Experiential
Points: 25.0
Fans of Love
Agency: R/GA / New York Client: Ad Council Category: Events & Experiential
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Websites / Utility
Points: 15.0
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Points: 15.0
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
Points: 15.0
Capture
Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Film / Long Form
Points: 15.0