The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Points: 50.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 50.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Points: 50.0
Fearless Girl
Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Points: 25.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Integrated Branding
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft / Art Direction
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Audio
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Events & Experiential
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Custom Content
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Physical Items
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Current Event Response
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Integrated PR Campaign
Points: 15.0
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham Client: Refuge - Lisa King Category: Craft / Writing
Points: 15.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Mobile
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Effectiveness / Single Country or Region
Points: 15.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Integrated Campaign
Points: 15.0
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston Client: Nuveen Category: Creative Use of Data / Storytelling
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Real-Time
Points: 15.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology
Points: 15.0
Women Rewrite Women
Agency: MULLENLOWE SSP3 / Bogotá Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
Points: 15.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building
Points: 15.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
Points: 15.0
Story Sign
Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive
Points: 15.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Craft - Use of Music / Original Music
Points: 15.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
Points: 15.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Social Media
Points: 15.0
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires Client: FOX Networks group Latin America Category: Long Form Video / Single
Points: 15.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 15.0
Fresh Prints
Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Innovation in Print & Outdoor
Points: 15.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Points: 15.0
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Points: 15.0
Disclaimer, Round 2
Agency: The Martin Agency / Richmond + Rainmaker / Richmond Client: GEICO Category: Broadcast / Campaign
Points: 15.0