The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Fusion Pencil
Points: 90.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Best of Social Media
Points: 90.00
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Cinema Advertising
Points: 45.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Newspaper / Series
Points: 45.00
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Promotional Items / Booklets / Books / Brochures
Points: 45.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Targeted Video / Online
Points: 45.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Cultural Driver
Points: 45.00
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Experiential Radio & Audio
Points: 45.00
Beyond Generations: Gaming Against Loneliness
Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Campaign
Points: 45.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Editorial / Magazines & Newspapers
Points: 45.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Editorial / Digital Publications
Points: 45.00
Bedtime Stories
Agency: FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago Client: Walmart Category: Mobile Apps
Points: 45.00
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Film
Points: 45.00
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Campaign
Points: 45.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships
Points: 45.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Post / Series
Points: 45.00
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 21.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 21.00
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Social Media
Points: 21.00
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Creative Use of Data
Points: 21.00
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Direct Marketing
Points: 21.00
The Mirror - See Me As I Am
Agency: FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai Client: UNAIDS Category: Film
Points: 21.00
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Radio & Audio
Points: 21.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships
Points: 9.00
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Client: Chevrolet Category: Brand Partnerships
Points: 9.00
Hellblade 2
Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Sound Design
Points: 9.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Physical Items
Points: 9.00
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Custom Content
Points: 9.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Social Post / Real-time Response
Points: 9.00
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Experiential Audio
Points: 9.00
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Points: 9.00
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto Client: Air Canada Category: Craft / Animation
Points: 9.00
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Use of Technology
Points: 9.00
Vaccinate The Block
Agency: R/GA / New York Client: Uber Category: Influencer Marketing / Multi-Channel
Points: 3.00
SweetBlock
Agency: FCB Brasil / São Paulo + FCB/SIX / Toronto Client: Abraji & Congresso em Foco Category: Data Visualization / Static or Dynamic
Points: 3.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Events & Experiential
Points: 3.00
The Sacrifice
Agency: McCann / Santiago + Acción Films / Santiago Client: Greenpeace Category: Events & Experiential
Points: 3.00
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation Client: H&M Foundation Category: Digital Design
Points: 3.00
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Community Building
Points: 3.00
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Out of Home / Brand Installations
Points: 3.00
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Brand Voice
Points: 3.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Integrated Branding Campaign
Points: 3.00
The Walk
Agency: The Martin Agency / Richmond + Unilever / London Client: Unilever / AXE Category: Animation / Single
Points: 3.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Current Event Response
Points: 3.00
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Craft / Art Direction
Points: 3.00
Bundling Made Easy
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase Client: GEICO Category: Television & VOD / Short Form - Series
Points: 3.00
Walter in the Winter
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles Client: Chevrolet Category: Television & VOD / Long Form - Single
Points: 3.00
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Brand Partnerships
Points: 3.00
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Best of Social Media
Award:
2022 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Cinema Advertising
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Newspaper / Series
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Cultural Driver
Award:
2022 Cultural Driver Gold Pencil
Points:
45.00
Client:
Walmart
Title:
Bedtime Stories
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
Microsoft / Xbox
Title:
Beyond Generations: Gaming Against Loneliness
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Walmart
Title:
Bedtime Stories
Category:
Mobile Apps
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Film
Award:
2022 Pharma Gold Pencil
Points:
45.00
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Award:
2022 Pharma Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Award:
2022 Public Relations Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Post / Series
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Nike
Title:
NikeSync
Category:
Utility
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Walmart
Title:
Bedtime Stories
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2022 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Silver Pencil
Points:
21.00
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Social Media
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.00
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Creative Use of Data
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Direct Marketing
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
UNAIDS
Title:
The Mirror - See Me As I Am
Category:
Film
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
Walmart
Title:
Bedtime Stories
Category:
Radio & Audio
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Chevrolet
Title:
Sopranos
Category:
Brand Partnerships
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Microsoft / Xbox
Title:
Hellblade 2
Category:
Sound Design
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Physical Items
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Spotify
Title:
A Song for Every CMO
Category:
Custom Content
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Social Post / Real-time Response
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
Walmart
Title:
Bedtime Stories
Category:
Experiential Audio
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Category:
Print
Award:
2022 Pharma Bronze Pencil
Points:
9.00
Client:
Air Canada
Title:
Globes Apart
Category:
Craft / Animation
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Walmart
Title:
Bedtime Stories
Category:
Use of Technology
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Uber
Title:
Vaccinate The Block
Category:
Influencer Marketing / Multi-Channel
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Abraji & Congresso em Foco
Title:
SweetBlock
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Merit Award
Points:
3.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Greenpeace
Title:
The Sacrifice
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Out of Home / Brand Installations
Award:
2022 Design Merit Award
Points:
3.00
Client:
Spotify
Title:
A Song for Every CMO
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
Unilever / AXE
Title:
The Walk
Category:
Animation / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
3.00
Client:
GEICO
Title:
Bundling Made Easy
Category:
Television & VOD / Short Form - Series
Award:
2022 Film Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Walter in the Winter
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Brand Partnerships
Award:
2022 Public Relations Merit Award
Points:
3.00
