The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Lautrec Nazca Saatchi & Saatchi / Buenos Aires Client: Sony Argentina Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Lautrec Nazca Saatchi & Saatchi / Buenos Aires Client: Sony Argentina Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: adidas Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: adidas Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: adidas Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Lowe Howard-Spink / London Client: Olympus Cameras Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Lowe Howard-Spink / London Client: Olympus Cameras Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Lowe Howard-Spink / London Client: Olympus Cameras Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: RATTO/BBDO / Buenos Aires Client: Volkswagen Argentina Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: The Royal Peacock Hotel Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: The Coca-Cola Company Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Radio / Consumer Radio: Campaign
Agency: Deutsch / New York Client: Buzz Magazine Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Campaign
Agency: Arian Lowe & Travis / Chicago Client: Risser Digital Studio Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Fei Fah Drugstore Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Unza Co. Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Cole & Weber / Portland Client: The Oregonian Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: CORE / St. Louis and JACKHAMMER / Dallas Client: Calido Chili Traders Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: DDB Needham / North Sydney Client: Adelar Animal Centre Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Goodby Silverstein & Partners / San Francisco Client: San Francisco Examiner Newspaper Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: GSD&M Advertising / Austin Client: Lennox Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Kirshenbaum Bond & Partners / New York Client: Blimpie Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Periscope Advertising Communications / Minneapolis Client: Ideal Diner Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: The Richards Group / Dallas Client: Simon Sleazy Pub Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: The Royal Peacock Hotel Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sandstrom Design / Portland Client: Burgerville Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Tausche Martin Lonsdorf / Atlanta Client: DVM Toothpaste Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: TAXI / Toronto Client: Manager Jeans Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Wyse Advertising / Cleveland Client: Ric Alberico Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Leonard/Monahan / Providence Client: British Bulldog Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Hot Bot/Wired Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

1997 Advertising Merit Award

Lautrec Nazca Saatchi & Saatchi / Buenos Aires

Sony Argentina

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0231A

1997 Advertising Merit Award

Lautrec Nazca Saatchi & Saatchi / Buenos Aires

Sony Argentina

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0232A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0233A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0234A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0235A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0236A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0237A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0238A

1997 Advertising Merit Award

Lowe Howard-Spink / London

Olympus Cameras

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0239A

1997 Advertising Merit Award

Lowe Howard-Spink / London

Olympus Cameras

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0240A

1997 Advertising Merit Award

Lowe Howard-Spink / London

Olympus Cameras

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0241A

1997 Advertising Merit Award

RATTO/BBDO / Buenos Aires

Volkswagen Argentina

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0242A

1997 Advertising Merit Award

Saatchi & Saatchi / Singapore

The Royal Peacock Hotel

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0243A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0244A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0245A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0246A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

The Coca-Cola Company

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0247A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0248A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0249A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0250A

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Radio / Consumer Radio: Campaign

97_0537R

1997 Advertising Merit Award

Deutsch / New York

Buzz Magazine

Consumer Radio / Consumer Radio: Campaign

97_0538R

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Radio / Consumer Radio: Campaign

97_0539R

1997 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Campaign

97_0540R

1997 Advertising Merit Award

Arian Lowe & Travis / Chicago

Risser Digital Studio

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0414A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0415A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0416A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0417A

1997 Advertising Merit Award

Batey Ads / Singapore

Fei Fah Drugstore

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0418A

1997 Advertising Merit Award

Batey Ads / Singapore

Unza Co.

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0419A

1997 Advertising Merit Award

Cole & Weber / Portland

The Oregonian

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0420A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0421A

1997 Advertising Merit Award

CORE / St. Louis and JACKHAMMER / Dallas

Calido Chili Traders

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0422A

1997 Advertising Merit Award

DDB Needham / North Sydney

Adelar Animal Centre

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0423A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

San Francisco Examiner Newspaper

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0424A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Lennox

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0425A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0426A

1997 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

Blimpie

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0427A

1997 Advertising Merit Award

Periscope Advertising Communications / Minneapolis

Ideal Diner

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0428A

1997 Advertising Merit Award

The Richards Group / Dallas

Simon Sleazy Pub

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0429A

1997 Advertising Merit Award

Saatchi & Saatchi / Singapore

The Royal Peacock Hotel

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0430A

1997 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0431A

1997 Advertising Merit Award

Sandstrom Design / Portland

Burgerville

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0432A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

DVM Toothpaste

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0433A

1997 Advertising Merit Award

TAXI / Toronto

Manager Jeans

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0434A

1997 Advertising Merit Award

Wyse Advertising / Cleveland

Ric Alberico

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0435A

1997 Advertising Merit Award

Leonard/Monahan / Providence

British Bulldog

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0289A

1997 Advertising Merit Award

Mad Dogs & Englishmen / New York

Hot Bot/Wired

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0290A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0291A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0292A

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