The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Postcards of Cape Town
Agency: Daddy buy me a Pony / Cape Town
Client: RSA Litho Category: Brand and Corporate Identity / Booklet/Brochure
Page 4
Agency: Age. Comunicações / São Paulo
Client: Age. Comunicações Category: Brand and Corporate Identity / Booklet/Brochure
Little Green Book
Agency: archer malmo / MEMPHIS
Client: Clark Tower Category: Brand and Corporate Identity / Booklet/Brochure
The Nienkamper Brochure
Agency: Blok Design / Mexico City
Client: The Nienkamper Store Category: Brand and Corporate Identity / Booklet/Brochure
Transparent Factory Folder
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Brand and Corporate Identity / Booklet/Brochure
A Stone in Your Shoe
Agency: Grey Worldwide / Melbourne
Client: MND Category: Brand and Corporate Identity / Booklet/Brochure
Polar Music Prize 2002
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Polar Music Prize Category: Brand and Corporate Identity / Booklet/Brochure
The Texture Issue, paper
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Brand and Corporate Identity / Booklet/Brochure
CFDA Awards Journal
Agency: Lloyd (+ co) / New York
Client: CFDA Category: Brand and Corporate Identity / Booklet/Brochure
Losers Archive
Agency: Ogilvy & Mather / New Delhi
Client: Losers Category: Brand and Corporate Identity / Booklet/Brochure
Windsor Brochure
Agency: No. 11 Incorporated / New York
Client: Windsor Category: Brand and Corporate Identity / Booklet/Brochure
Book
Agency: Ogilvy & Mather / New York
Client: Dove Category: Brand and Corporate Identity / Booklet/Brochure
Ogilvy on Ogilvy
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Red 3
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Red 4
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Splendorgel
Agency: Saatchi Design / Sydney
Client: Spicers Paper, Australia Category: Brand and Corporate Identity / Booklet/Brochure
Ideas 2003
Agency: Scholz & Friends / Berlin
Client: Scholz & Friends Group Category: Brand and Corporate Identity / Booklet/Brochure
Big Book
Agency: Taxi / Toronto
Client: Taxi Category: Brand and Corporate Identity / Booklet/Brochure
Dream Journal
Agency: The Woodbine Agency / Winston-Salem
Client: The Woodbine Agency Category: Brand and Corporate Identity / Booklet/Brochure
"This is about paper"
Agency: VSA Partners / Chicago
Client: MeadWestvaco Papers Group Category: Brand and Corporate Identity / Booklet/Brochure
Five Truths
Agency: VSA Partners / Chicago
Client: Telwares Communications Category: Brand and Corporate Identity / Booklet/Brochure
Brand Book
Agency: Wieden+Kennedy / Tokyo
Client: Mori Building Category: Brand and Corporate Identity / Booklet/Brochure
I am Dying to Get Better
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Brand and Corporate Identity / Booklet/Brochure
Grand Slam, Surfer, Breakdown
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
Chemotherapy, Dues, Improvisational
Agency: Allen & Gerritsen / Watertown
Client: Jazz Musicians' Emergency Fund Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Part 1, Part 2, Part 3
Agency: Blueflame / Guang Zhou
Client: Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
CA, PanTone, Marker
Agency: Boone Oakley / Charlotte
Client: Spectrum Speakers Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Kisses, Movie, Party
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Face, Leg, Chest
Agency: Colenso BBDO / Auckland
Client: Shire Skin Cancer Clinic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Well-Adapted, Analyzed, Preserved
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting
Agency: Leo Burnett / Prague
Client: Torture Museum of Prague Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Hindu, Israeli, Black
Agency: Ogilvy & Mather / New Delhi
Client: HOPE Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Countries, Rights, Dates
Agency: Saatchi & Saatchi / Madrid
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Little, Dillingham, Baker
Agency: Young & Rubicam / Miami
Client: Abolitionist Action Committee Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Healthy You, Healthy Baby
Agency: Cyrano Corporation / Portland
Client: March of Dimes Category: Non-Profit Organizations / Non-Profit - CD-ROM
My Mom's Going To Kill Me
Agency: BBDO / Atlanta
Client: Save the Children Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Crime Reports
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Movie
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pyramid
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Joao
Agency: Golo Publicidade / Maputo
Client: Red Cross Mozambique Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Lou Gehrig's Speech
Agency: Goodby, Silverstein & Partners / San Francisco
Client: The ALS Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Contergan
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Benoxaprofen
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Small Feeble Race
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Smart Bombs
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toy Guns
Agency: Young & Rubicam / Miami
Client: American Police Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2003 Design Merit Award
Agency:
Daddy buy me a Pony / Cape Town
Client:
RSA Litho
Title:
Postcards of Cape Town
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03057D
Award:
2003 Design Merit Award
Agency:
Age. Comunicações / São Paulo
Client:
Age. Comunicações
Title:
Page 4
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03058D
Award:
2003 Design Merit Award
Agency:
archer malmo / MEMPHIS
Client:
Clark Tower
Title:
Little Green Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03059D
Award:
2003 Design Merit Award
Agency:
Blok Design / Mexico City
Client:
The Nienkamper Store
Title:
The Nienkamper Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03060D
Award:
2003 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Transparent Factory Folder
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03062D
Award:
2003 Design Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
MND
Title:
A Stone in Your Shoe
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03063D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Polar Music Prize
Title:
Polar Music Prize 2002
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03064D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, paper
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03065D
Award:
2003 Design Merit Award
Agency:
Lloyd (+ co) / New York
Client:
CFDA
Title:
CFDA Awards Journal
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03066D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Losers
Title:
Losers Archive
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03067D
Award:
2003 Design Merit Award
Agency:
No. 11 Incorporated / New York
Client:
Windsor
Title:
Windsor Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03068D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Dove
Title:
Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03069D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Ogilvy on Ogilvy
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03070D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Red 3
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03071D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Red 4
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03072D
Award:
2003 Design Merit Award
Agency:
Saatchi Design / Sydney
Client:
Spicers Paper, Australia
Title:
Splendorgel
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03073D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Scholz & Friends Group
Title:
Ideas 2003
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03074D
Award:
2003 Design Merit Award
Agency:
Taxi / Toronto
Client:
Taxi
Title:
Big Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03075D
Award:
2003 Design Merit Award
Agency:
The Woodbine Agency / Winston-Salem
Client:
The Woodbine Agency
Title:
Dream Journal
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03076D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
MeadWestvaco Papers Group
Title:
"This is about paper"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03077D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Telwares Communications
Title:
Five Truths
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03078D
Award:
2003 Design Merit Award
Agency:
Wieden+Kennedy / Tokyo
Client:
Mori Building
Title:
Brand Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03079D
Award:
2003 Design Merit Award
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
I am Dying to Get Better
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03080D
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Grand Slam, Surfer, Breakdown
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03404A
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Fish, Emperor's New Clothes, Birds
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03405A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Journey, Digital Crime Fighting, Wind
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03406A
Award:
2003 Advertising Merit Award
Agency:
Allen & Gerritsen / Watertown
Client:
Jazz Musicians' Emergency Fund
Title:
Chemotherapy, Dues, Improvisational
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03358A
Award:
2003 Advertising Merit Award
Agency:
Blueflame / Guang Zhou
Client:
Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper)
Title:
Part 1, Part 2, Part 3
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03359A
Award:
2003 Advertising Merit Award
Agency:
Boone Oakley / Charlotte
Client:
Spectrum Speakers
Title:
CA, PanTone, Marker
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03360A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03361A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MCASA
Title:
Kisses, Movie, Party
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03362A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Shire Skin Cancer Clinic
Title:
Face, Leg, Chest
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03363A
Award:
2003 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
Well-Adapted, Analyzed, Preserved
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03364A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Prague
Client:
Torture Museum of Prague
Title:
Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03365A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
HOPE
Title:
Hindu, Israeli, Black
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03366A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Madrid
Client:
Amnesty International
Title:
Countries, Rights, Dates
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03367A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer, Hockey, Net
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03368A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Abolitionist Action Committee
Title:
Little, Dillingham, Baker
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03369A
Award:
2003 Interactive Merit Award
Agency:
Cyrano Corporation / Portland
Client:
March of Dimes
Title:
Healthy You, Healthy Baby
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
03248N
Award:
2003 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Save the Children
Title:
My Mom's Going To Kill Me
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03347A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Crime Reports
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03348A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MCASA
Title:
Movie
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03349A
Award:
2003 Advertising Merit Award
Agency:
DM9 DDB / São Paulo
Client:
MASP Museum of Art of São Paulo
Title:
Pyramid
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03350A
Award:
2003 Advertising Merit Award
Agency:
Golo Publicidade / Maputo
Client:
Red Cross Mozambique
Title:
Joao
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03351A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
The ALS Association
Title:
Lou Gehrig's Speech
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03352A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Doctors Against Animal Testing
Title:
Contergan
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03353A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Doctors Against Animal Testing
Title:
Benoxaprofen
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03354A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Small Feeble Race
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03355A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Smart Bombs
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03356A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
American Police Museum
Title:
Toy Guns
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03357A
