The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hairband, Headscarf, Hat
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Maze, Spot the Difference, Joint the dots, Word Find
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Category: Collateral Advertising / Collateral: Self-Promotion
Wonderwoman, Batman, Hulk, Aquaman
Agency: Bensimon Byrne / Toronto
Client: Silver Snail Comics Category: Collateral Advertising / Collateral: Self-Promotion
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral: Self-Promotion
Lizzy, Sean, Herbert, Sky
Agency: Leo Burnett / McMahons Point
Client: Heineken Category: Collateral Advertising / Collateral: Self-Promotion
Camera, Flashlight, Toy
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette Management Category: Collateral Advertising / Collateral: Self-Promotion
Ocean, Mountain, Rain Forest, River
Agency: Saatchi & Saatchi / bangkok
Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral: Self-Promotion
Stairs, Rock, Tennis
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Collateral: Self-Promotion
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Collateral: Self-Promotion
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Agency: Scholz & Friends / Berlin
Client: extratapete GbR Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Brewmaster, Minimaids, Mark's Idea
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
film on off, advert on off, audio on off, Touareg on off microsite
Agency: Tribal DDB / london
Client: Volkswagen Category: Beyond the Banner / Beyond the Banner - Campaign
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner / Beyond the Banner - Campaign
Jonas Bohlin
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Röhsska Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand Legends and Modern Myths
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: CSCA and ADFED Columbus Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
2003 NW Film Festival Poster
Agency: Sandstrom Design / Portland
Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Nike HRM/SDM interactive tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Nike Oregon Series Interactive Tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
MTV CD Rom
Agency: MTV Networks / New York
Client: MTV Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Dr Pepper Raging Low Produc Launch
Agency: Click Here / Dallas
Client: Dr Pepper Raging Cow Category: Integrated Branding Campaign
Island Hopping
Agency: Fallon / Minneapolis
Client: The Islands of the Bahamas Ministry of Tourism Category: Integrated Branding Campaign
Where's My Gnome
Agency: McKinney + Silver / Raleigh
Client: Travelocity Category: Integrated Branding Campaign
Evil Twin Campaign
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Integrated Branding Campaign
Wimbledon 2003
Agency: OgilvyOne worldwide / London
Client: IBM Category: Integrated Branding Campaign
Prodigy
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Integrated Branding Campaign
Thirst campaign
Agency: OgilvyInteractive worldwide / New York
Client: Sprite Category: Integrated Branding Campaign
Viral Brand Campaign
Agency: OgilvyOne worldwide / Singapore
Client: The Economist Category: Integrated Branding Campaign
2003 MasterCraft Campaign
Agency: Periscope / Minneapolis
Client: MasterCraft Category: Integrated Branding Campaign
Palmer Jarvis DDB
Agency: Tribal DDB / Vancouver
Client: Palmer Jarvis DDB Category: Integrated Branding Campaign
Ice Cream Truck, Unclear, Smaller Babies
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Delegating, Double, Orchestra
Agency: la comunidad / Miami Beach
Client: Manos del Sur Category: Public Service/Political / Public Service/Political Television: Campaign
Shane and Peter, Jill and Linda, Eric and Larry
Agency: WONGDOODY / Seattle
Client: Real Change Category: Public Service/Political / Public Service/Political Television: Campaign
Porno, Mexico, Anthem
Agency: Young and Rubicam / Irvine
Client: Newport Beach Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Soccer, Birthday, Jeans
Agency: DDB Canada (Vancouver) / Vancouver
Client: Richmond Centre Category: Consumer Radio / Consumer Radio: Campaign
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;
Agency: Pirate Radio & Television / Toronto
Client: Screamin' Mimi's Category: Consumer Radio / Consumer Radio: Campaign
Airport Workout, Virtual First Class, Challenge Seating
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Campaign
Funeral, Vehicle, Office
Agency: Craig Cutler / New york
Client: Men's Journal Category: Trade / Trade Color Full Page or Spread: Campaign
Son Spoke His First Words, Cold Call, Fish Named Escrow, Refreshing Series of Blinks, Discovers It's Saturday
Agency: Cramer-Krasselt / Chicago
Client: LaSalle Bank Category: Trade / Trade Color Full Page or Spread: Campaign
Van of the Year 1, Van of the Year 2, Van of the Year 3
Agency: DDBParis / Paris
Client: Volkswagen Category: Trade / Trade Color Full Page or Spread: Campaign
THE VILE RAZORBLADE, THE STEEL TWEEZERS, THE BOULING WAX
Agency: Grupo Zapping Comunicacion / madrid
Client: LAT Category: Trade / Trade Color Full Page or Spread: Campaign
Kitchen, Library, Entertainment Center
Agency: Leo Burnett Company / Chicago
Client: Jenn-Air Category: Trade / Trade Color Full Page or Spread: Campaign
Drip, Shopping Cart, Bicycle Card
Agency: Leo Burnett Company / Chicago
Client: Lakland Bass Category: Trade / Trade Color Full Page or Spread: Campaign
Finance, Golf, Whiskey
Agency: Mullen / Wenham
Client: Scottish Development Category: Trade / Trade Color Full Page or Spread: Campaign
Ashtray, Soapdish, Wood
Agency: Robert/Boisen & Like-Minded / Copenhagen
Client: Cannes Lions Category: Trade / Trade Color Full Page or Spread: Campaign
T Shirt, Couple, Bedroom, Haircut
Agency: SSC&B Lintas Pvt. Ltd. / Mumbai
Client: St. Gobain Category: Trade / Trade Color Full Page or Spread: Campaign
TIMELESS, TEARFUL, SOFT, STOVE
Agency: Taxi Advertising & Design / Toronto
Client: KEEN MUSIC, VIDEO & SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
New Location, Closed, Space for Sale
Agency: The Zimmerman Agency / Tallahassee
Client: Tallahassee Economic Development Council Category: Trade / Trade Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd
Title:
Hairband, Headscarf, Hat
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04304A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore
Title:
Maze, Spot the Difference, Joint the dots, Word Find
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04305A
Award:
2004 Advertising Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Silver Snail Comics
Title:
Wonderwoman, Batman, Hulk, Aquaman
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04306A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04307A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Heineken
Title:
Lizzy, Sean, Herbert, Sky
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04308A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette Management
Title:
Camera, Flashlight, Toy
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04309A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / bangkok
Client:
Indosport (Thailand) Ltd.
Title:
Ocean, Mountain, Rain Forest, River
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04310A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Stairs, Rock, Tennis
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04311A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04312A
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
extratapete GbR
Title:
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04135D
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Brewmaster, Minimaids, Mark's Idea
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04126N
Award:
2004 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04127N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
film on off, advert on off, audio on off, Touareg on off microsite
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04128N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04129N
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Röhsska Museum
Title:
Jonas Bohlin
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04181D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
CSCA and ADFED Columbus
Title:
Brand Legends and Modern Myths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04182D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
NW Film Center
Title:
2003 NW Film Festival Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04183D
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike HRM/SDM interactive tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04187N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike Oregon Series Interactive Tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04188N
Award:
2004 Interactive Merit Award
Agency:
MTV Networks / New York
Client:
MTV Networks
Title:
MTV CD Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04189N
Award:
2004 Interactive Merit Award
Agency:
Click Here / Dallas
Client:
Dr Pepper Raging Cow
Title:
Dr Pepper Raging Low Produc Launch
Category:
Integrated Branding Campaign
Annual ID:
04249N
Award:
2004 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
The Islands of the Bahamas Ministry of Tourism
Title:
Island Hopping
Category:
Integrated Branding Campaign
Annual ID:
04250N
Award:
2004 Interactive Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Travelocity
Title:
Where's My Gnome
Category:
Integrated Branding Campaign
Annual ID:
04251N
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford Sportka
Title:
Evil Twin Campaign
Category:
Integrated Branding Campaign
Annual ID:
04252N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / London
Client:
IBM
Title:
Wimbledon 2003
Category:
Integrated Branding Campaign
Annual ID:
04253N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Prodigy
Category:
Integrated Branding Campaign
Annual ID:
04254N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
Sprite
Title:
Thirst campaign
Category:
Integrated Branding Campaign
Annual ID:
04255N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
The Economist
Title:
Viral Brand Campaign
Category:
Integrated Branding Campaign
Annual ID:
04256N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
MasterCraft
Title:
2003 MasterCraft Campaign
Category:
Integrated Branding Campaign
Annual ID:
04257N
Award:
2004 Interactive Merit Award
Agency:
Publicis / London
Client:
Hewlett Packard
Title:
Hype
Category:
Integrated Branding Campaign
Annual ID:
04258N
Award:
2004 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut
Title:
Wonder
Category:
Integrated Branding Campaign
Annual ID:
04259N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Palmer Jarvis DDB
Category:
Integrated Branding Campaign
Annual ID:
04260N
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream Truck, Unclear, Smaller Babies
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04408A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Manos del Sur
Title:
Delegating, Double, Orchestra
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04409A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Real Change
Title:
Shane and Peter, Jill and Linda, Eric and Larry
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04410A
Award:
2004 Advertising Merit Award
Agency:
Young and Rubicam / Irvine
Client:
Newport Beach Film Festival
Title:
Porno, Mexico, Anthem
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04411A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
Richmond Centre
Title:
Soccer, Birthday, Jeans
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04426A
Award:
2004 Advertising Merit Award
Agency:
Pirate Radio & Television / Toronto
Client:
Screamin' Mimi's
Title:
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04428A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Airport Workout, Virtual First Class, Challenge Seating
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04429A
Award:
2004 Advertising Merit Award
Agency:
Craig Cutler / New york
Client:
Men's Journal
Title:
Funeral, Vehicle, Office
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04272A
Award:
2004 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
LaSalle Bank
Title:
Son Spoke His First Words, Cold Call, Fish Named Escrow, Refreshing Series of Blinks, Discovers It's Saturday
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04273A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Volkswagen
Title:
Van of the Year 1, Van of the Year 2, Van of the Year 3
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04274A
Award:
2004 Advertising Merit Award
Agency:
Grupo Zapping Comunicacion / madrid
Client:
LAT
Title:
THE VILE RAZORBLADE, THE STEEL TWEEZERS, THE BOULING WAX
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04275A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Jenn-Air
Title:
Kitchen, Library, Entertainment Center
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04276A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Lakland Bass
Title:
Drip, Shopping Cart, Bicycle Card
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04277A
Award:
2004 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Scottish Development
Title:
Finance, Golf, Whiskey
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04278A
Award:
2004 Advertising Merit Award
Agency:
Robert/Boisen & Like-Minded / Copenhagen
Client:
Cannes Lions
Title:
Ashtray, Soapdish, Wood
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04279A
Award:
2004 Advertising Merit Award
Agency:
SSC&B Lintas Pvt. Ltd. / Mumbai
Client:
St. Gobain
Title:
T Shirt, Couple, Bedroom, Haircut
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04280A
Award:
2004 Advertising Merit Award
Agency:
Taxi Advertising & Design / Toronto
Client:
KEEN MUSIC, VIDEO & SOUND DESIGN
Title:
TIMELESS, TEARFUL, SOFT, STOVE
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04281A
Award:
2004 Advertising Merit Award
Agency:
The Zimmerman Agency / Tallahassee
Client:
Tallahassee Economic Development Council
Title:
New Location, Closed, Space for Sale
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04282A
