The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hay
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Single
Audi Quattro Calendar
Agency: Philipp und Keuntje GmbH / Hamburg
Client: Audi AG Ingolstadt Category: Collateral Design / Point-of-Purchase and In-Store: Single
Crucifix
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Collateral Design / Point-of-Purchase and In-Store: Single
Converse Dr. J POS
Agency: Sandstrom Design / Portland
Client: Converse Category: Collateral Design / Point-of-Purchase and In-Store: Single
Any Tattoo You Can Imagine
Agency: weigertpirouzwolf / Hamburg
Client: Endless Pain Tattoo&Piercing Studio Category: Collateral Design / Point-of-Purchase and In-Store: Single
Wheelchair
Agency: Abbott Mead Vickers BBDO / London
Client: DfT Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Sleeping Boy
Agency: Adfactors Advertising / Mumbai
Client: The Vatsalya Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Peewee Hockey
Agency: Brainchild Creative / San Francisco
Client: Minnetonka Peewee Hockey Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
João
Agency: J. Walter Thompson Lisbon / Algés
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Heart NY
Agency: Mad Dogs & Englishmen / New York
Client: NYODN Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Everything
Agency: Octane, Inc. / Milwaukee
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Just Stopped By To See The Man"
Agency: Ogilvy / Chicago
Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Dolphin
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seabird
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cheetah
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Figures
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Women's Aid Organisation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Aids Walk"
Agency: Publicis Toronto / Toronto
Client: Aids Committee of Toronto Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tins
Agency: Saatchi & Saatchi / London
Client: Royal London Society for the Blind Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Timberland E-Commerce Website
Agency: Fallon / Minneapolis
Client: Timberland Category: E-Commerce / E-Commerce B2C - Web Sites
Nike HRM/SDM interactive tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Nike Oregon Series Interactive Tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
MTV CD Rom
Agency: MTV Networks / New York
Client: MTV Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Cards
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Blackhawk Plastic Surgery Category: Brand and Corporate Identity / Corporate Identity
Business Card
Agency: Naga DDB Malaysia / Kuala Lumpur
Client: Image Circle Category: Brand and Corporate Identity / Corporate Identity
Stylis
Agency: Design Temple Pvt. Ltd / Mumbai
Client: Arjun Bhasin Category: Brand and Corporate Identity / Corporate Identity
Health Dept.
Agency: Duffy London / London
Client: Pete Williams Category: Brand and Corporate Identity / Corporate Identity
Unity
Agency: Duffy London / London
Client: Unity Category: Brand and Corporate Identity / Corporate Identity
Flavour
Agency: Flavour / Toronto
Client: Flavour Category: Brand and Corporate Identity / Corporate Identity
Divorce Lawyer
Agency: freelancer / Bangalore
Client: R.Thean Moli Category: Brand and Corporate Identity / Corporate Identity
stationery
Agency: graham clifford design / new york
Client: working class Category: Brand and Corporate Identity / Corporate Identity
Frank Dat Pack
Agency: Mother Advertising Ltd / London
Client: The Home Office Category: Brand and Corporate Identity / Corporate Identity
Times Square Alliance Identity
Agency: Ogilvy & Mather/The Brand Integration Group / New York
Client: Times Square Alliance Category: Brand and Corporate Identity / Corporate Identity
o+co identity
Agency: olson + company / Minneapolis
Client: olson and company advertising Category: Brand and Corporate Identity / Corporate Identity
Creative Painted Environments
Agency: Publicis Toronto / Toronto
Client: Creative Painted Environments Category: Brand and Corporate Identity / Corporate Identity
Childhood
Agency: RMG David / New Delhi
Client: RMG David Category: Brand and Corporate Identity / Corporate Identity
Ryan and Deslauriers Identity
Agency: Ryan & Deslauriers / Montreal
Client: Ryan & Deslauriers Category: Brand and Corporate Identity / Corporate Identity
bamboo
Agency: Saatchi & Saatchi / New Delhi
Client: Uttaranchal Bamboo and Fiber Development Board Category: Brand and Corporate Identity / Corporate Identity
Limbo Films Identity
Agency: Sandstrom Design / Portland
Client: Limbo Films Category: Brand and Corporate Identity / Corporate Identity
noodlin' Restaurant Corporate Identity
Agency: Sandstrom Design / Portland
Client: noodlin' Restaurant Category: Brand and Corporate Identity / Corporate Identity
Tenderloin Rare Books Identity
Agency: Sandstrom Design / Portland
Client: Tenderloin Rare Books Category: Brand and Corporate Identity / Corporate Identity
Shine Identity
Agency: Shine Advertising / Madison
Client: Shine Advertising Category: Brand and Corporate Identity / Corporate Identity
Photographer
Agency: Team Young & Rubicam / Dubai
Client: Suresh Photographer Category: Brand and Corporate Identity / Corporate Identity
Kicking It
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Non-Broadcast / Non-Broadcast: Cinema
Stills
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Non-Broadcast / Non-Broadcast: Cinema
Carrie Fisher
Agency: Mother Advertising Ltd / London
Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Face of the Future
Agency: Mother Advertising Ltd / London
Client: Xelibri Category: Non-Broadcast / Non-Broadcast: Cinema
Private Investigator
Agency: TBWA\Toronto / Toronto
Client: AGF Financial services Category: Non-Broadcast / Non-Broadcast: Cinema
Businessmen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Never Ending Bottle of Bud
Agency: Turnpike Films / Santa Monica
Client: Anheuser Busch Category: Non-Broadcast / Non-Broadcast: Cinema
Feel Great
Agency: Turnpike Films / Santa Monica
Client: Kelloggs Category: Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Hay
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04114D
Award:
2004 Design Merit Award
Agency:
Philipp und Keuntje GmbH / Hamburg
Client:
Audi AG Ingolstadt
Title:
Audi Quattro Calendar
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04115D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04116D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Dr. J POS
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04117D
Award:
2004 Design Merit Award
Agency:
weigertpirouzwolf / Hamburg
Client:
Endless Pain Tattoo&Piercing Studio
Title:
Any Tattoo You Can Imagine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04118D
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DfT
Title:
Wheelchair
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04371A
Award:
2004 Advertising Merit Award
Agency:
Adfactors Advertising / Mumbai
Client:
The Vatsalya Foundation
Title:
Sleeping Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04372A
Award:
2004 Advertising Merit Award
Agency:
Brainchild Creative / San Francisco
Client:
Minnetonka Peewee Hockey
Title:
Peewee Hockey
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04373A
Award:
2004 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Algés
Client:
Salvation Army
Title:
João
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04375A
Award:
2004 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
NYODN
Title:
I Heart NY
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04376A
Award:
2004 Advertising Merit Award
Agency:
Octane, Inc. / Milwaukee
Client:
Salvation Army
Title:
Everything
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04377A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy / Chicago
Client:
Steppenwolf Theater
Title:
I Just Stopped By To See The Man"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04378A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Dolphin
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04379A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Seabird
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04380A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Cheetah
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04381A
Award:
2004 Advertising Merit Award
Agency:
OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Figures
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04382A
Award:
2004 Advertising Merit Award
Agency:
Publicis Toronto / Toronto
Client:
Aids Committee of Toronto
Title:
Aids Walk"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04383A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Royal London Society for the Blind
Title:
Tins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04384A
Award:
2004 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Timberland
Title:
Timberland E-Commerce Website
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04204N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike HRM/SDM interactive tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04187N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike Oregon Series Interactive Tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04188N
Award:
2004 Interactive Merit Award
Agency:
MTV Networks / New York
Client:
MTV Networks
Title:
MTV CD Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04189N
Award:
2004 Design Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Blackhawk Plastic Surgery
Title:
Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04062D
Award:
2004 Design Merit Award
Agency:
Naga DDB Malaysia / Kuala Lumpur
Client:
Image Circle
Title:
Business Card
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04063D
Award:
2004 Design Merit Award
Agency:
Design Temple Pvt. Ltd / Mumbai
Client:
Arjun Bhasin
Title:
Stylis
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04064D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
Pete Williams
Title:
Health Dept.
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04065D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
Unity
Title:
Unity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04066D
Award:
2004 Design Merit Award
Agency:
Flavour / Toronto
Client:
Flavour
Title:
Flavour
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04067D
Award:
2004 Design Merit Award
Agency:
freelancer / Bangalore
Client:
R.Thean Moli
Title:
Divorce Lawyer
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04068D
Award:
2004 Design Merit Award
Agency:
graham clifford design / new york
Client:
working class
Title:
stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04069D
Award:
2004 Design Merit Award
Agency:
Mother Advertising Ltd / London
Client:
The Home Office
Title:
Frank Dat Pack
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04071D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/The Brand Integration Group / New York
Client:
Times Square Alliance
Title:
Times Square Alliance Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04072D
Award:
2004 Design Merit Award
Agency:
olson + company / Minneapolis
Client:
olson and company advertising
Title:
o+co identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04073D
Award:
2004 Design Merit Award
Agency:
Publicis Toronto / Toronto
Client:
Creative Painted Environments
Title:
Creative Painted Environments
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04074D
Award:
2004 Design Merit Award
Agency:
RMG David / New Delhi
Client:
RMG David
Title:
Childhood
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04075D
Award:
2004 Design Merit Award
Agency:
Ryan & Deslauriers / Montreal
Client:
Ryan & Deslauriers
Title:
Ryan and Deslauriers Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04076D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / New Delhi
Client:
Uttaranchal Bamboo and Fiber Development Board
Title:
bamboo
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04077D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Limbo Films
Title:
Limbo Films Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04078D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
noodlin' Restaurant
Title:
noodlin' Restaurant Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04079D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tenderloin Rare Books
Title:
Tenderloin Rare Books Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04080D
Award:
2004 Design Merit Award
Agency:
Shine Advertising / Madison
Client:
Shine Advertising
Title:
Shine Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04081D
Award:
2004 Design Merit Award
Agency:
Team Young & Rubicam / Dubai
Client:
Suresh Photographer
Title:
Photographer
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04082D
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Kicking It
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04490A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Stills
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04491A
Award:
2004 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Orange
Title:
Carrie Fisher
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04492A
Award:
2004 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Xelibri
Title:
Face of the Future
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04493A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
AGF Financial services
Title:
Private Investigator
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04494A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver Film Festival
Title:
Businessmen
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04495A
Award:
2004 Advertising Merit Award
Agency:
Turnpike Films / Santa Monica
Client:
Anheuser Busch
Title:
Never Ending Bottle of Bud
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04496A
Award:
2004 Advertising Merit Award
Agency:
Turnpike Films / Santa Monica
Client:
Kelloggs
Title:
Feel Great
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04497A
