The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Flags
Agency: Ambience Publicis / Mumbai
Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas
Agency: McKinney / Durham
Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Insane Tailors
Agency: M&C Saatchi Sydney / Sydney
Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
RED, Issue 5
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
RED, Issue 6
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
Questions
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Radio: Single
I just call...
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Muehlehalde Home of the blind Zürich Category: Public Service/Political / Public Service/Political Radio: Single
Rage
Agency: Saatchi & Saatchi / Cape Town
Client: Engen - Arrive Alive Category: Public Service/Political / Public Service/Political Radio: Single
Slap
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: POWA Category: Public Service/Political / Public Service/Political Radio: Single
Good Samaritan
Agency: WONGDOODY / Seattle
Client: Fare Start Category: Public Service/Political / Public Service/Political Radio: Single
Night Witches
Agency: WONGDOODY / Seattle
Client: Museum Of flight Category: Public Service/Political / Public Service/Political Radio: Single
Arnika Book
Agency: Arnika / Richmond
Client: Arnika Category: Collateral Advertising / Collateral: Self-Promotion
Living Room
Agency: DDB Canada / Vancouver
Client: DDB Canada Category: Collateral Advertising / Collateral: Self-Promotion
Ned + Linda
Agency: Block / Leederville
Client: Ned McNeilage, Linda Knight Category: Collateral Advertising / Collateral: Self-Promotion
Sucker
Agency: Carmichael Lynch / Minneapolis
Client: Rapala Category: Trade / Trade Color Full Page or Spread: Single
Kitchen
Agency: DDB Canada / Vancouver
Client: DDB Canada Category: Trade / Trade Color Full Page or Spread: Single
Coffeemaker
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Aquent Category: Trade / Trade Color Full Page or Spread: Single
Fuse Box
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Aquent Category: Trade / Trade Color Full Page or Spread: Single
Alphabet
Agency: Reed Collins / Chicago
Client: YoungGuns Category: Trade / Trade Color Full Page or Spread: Single
Ever Notice
Agency: The Richards Group / Dallas
Client: Jackson Walker Law Firm Category: Trade / Trade Color Full Page or Spread: Single
Diaper
Agency: BBDO Guerrero Ortega / Makati City
Client: 4As of the Philippines Category: Direct Mail / Direct Mail: Single
D&AD Annual Invite
Agency: CAMPBELL DOYLE DYE LTD / London
Client: CDD Category: Direct Mail / Direct Mail: Single
Blackmail
Agency: Colenso BBDO / Auckland
Client: HQ Imaging Category: Direct Mail / Direct Mail: Single
Water Glass Orchestra Set
Agency: Colenso BBDO / Auckland
Client: Liquid Sound Studios Category: Direct Mail / Direct Mail: Single
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Agency: Scholz & Friends / Berlin
Client: Frankfurter Allgemeine Zeitung GmbH Category: Direct Mail / Direct Mail: Single
Duffy & Partners 2005 Holiday Wine Bottle
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Direct Mail / Direct Mail: Single
Amber book of pointers
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Arctic the Cover Exhibition
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Faces and surfaces
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Gift wrapping paper
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Come and see Swedish photography
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Direct Mail / Direct Mail: Single
Receipt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Direct Mail / Direct Mail: Single
Living Mailing
Agency: Jung von Matt / Zürich
Client: Tur&Partner (Landscape Architect Company) Category: Direct Mail / Direct Mail: Single
Fashion Designer Calendar
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Payal Jain Category: Direct Mail / Direct Mail: Single
Unisource Show Invitation
Agency: Pivot Design, Inc. / Chicago
Client: Unisource Category: Direct Mail / Direct Mail: Single
Serious on the outside...
Agency: Taxi Studio Ltd / Bristol
Client: Science Museum Category: Direct Mail / Direct Mail: Single
Glac?au Vitaminwater
Agency: AKQA / San Francisco
Client: Energy Brands Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MAJOLICA MAJORCA
Agency: BBmedia inc. / Tokyo
Client: Shiseido Co Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Carmelo 1.5
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
DESIGN YAMAHA
Agency: Business Architects Inc. / Tokyo
Client: YAMAHA CORPORATION Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
ConverseGallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Desea, land of good wishes
Agency: CP COMUNICACION PROXIMITY / SPAIN
Client: VOLKSWAGEN AUDI ESPA?A, S.A. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Come Clean
Agency: Crispin Porter + Bogusky / Miami
Client: Method Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Angus Diet
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Ugoff
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
CORZO
Agency: Firstborn / New York
Client: Bacardi USA Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas tennis verticals 05
Agency: Fork Unstable Media Ost GmbH / Berlin
Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Advertising Merit Award
Agency:
Ambience Publicis / Mumbai
Client:
Western Union Money Transfer
Title:
Flags
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05084A
Award:
2005 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Classic Tattoo
Title:
Canvas
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05085A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
The Onion Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05086A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Sydney / Sydney
Client:
Herringbone
Title:
Insane Tailors
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
05088A
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather, North America
Title:
RED, Issue 5
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
05148D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather, North America
Title:
RED, Issue 6
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
05149D
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Questions
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05008R
Award:
2005 Advertising Merit Award
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
Muehlehalde Home of the blind Zürich
Title:
I just call...
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05009R
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Engen - Arrive Alive
Title:
Rage
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05010R
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
POWA
Title:
Slap
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05011R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Fare Start
Title:
Good Samaritan
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05012R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Museum Of flight
Title:
Night Witches
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05013R
Award:
2005 Advertising Merit Award
Agency:
Arnika / Richmond
Client:
Arnika
Title:
Arnika Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05271A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
DDB Canada
Title:
Living Room
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05272A
Award:
2005 Advertising Merit Award
Agency:
Block / Leederville
Client:
Ned McNeilage, Linda Knight
Title:
Ned + Linda
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05273A
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Rapala
Title:
Sucker
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05199A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
DDB Canada
Title:
Kitchen
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05200A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Aquent
Title:
Coffeemaker
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05201A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Aquent
Title:
Fuse Box
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05202A
Award:
2005 Advertising Merit Award
Agency:
Reed Collins / Chicago
Client:
YoungGuns
Title:
Alphabet
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05203A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Jackson Walker Law Firm
Title:
Ever Notice
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05204A
Award:
2005 Design Merit Award
Agency:
BBDO Guerrero Ortega / Makati City
Client:
4As of the Philippines
Title:
Diaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05150D
Award:
2005 Design Merit Award
Agency:
CAMPBELL DOYLE DYE LTD / London
Client:
CDD
Title:
D&AD Annual Invite
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05151D
Award:
2005 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
HQ Imaging
Title:
Blackmail
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05152D
Award:
2005 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Liquid Sound Studios
Title:
Water Glass Orchestra Set
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05153D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Frankfurter Allgemeine Zeitung GmbH
Title:
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05154D
Award:
2005 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners 2005 Holiday Wine Bottle
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05155D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Amber book of pointers
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05156D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Arctic the Cover Exhibition
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05157D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Faces and surfaces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05158D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Gift wrapping paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05159D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Come and see Swedish photography
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05160D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Receipt
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05161D
Award:
2005 Design Merit Award
Agency:
Jung von Matt / Zürich
Client:
Tur&Partner (Landscape Architect Company)
Title:
Living Mailing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05162D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / New Delhi
Client:
Payal Jain
Title:
Fashion Designer Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05163D
Award:
2005 Design Merit Award
Agency:
Pivot Design, Inc. / Chicago
Client:
Unisource
Title:
Unisource Show Invitation
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05164D
Award:
2005 Design Merit Award
Agency:
Taxi Studio Ltd / Bristol
Client:
Science Museum
Title:
Serious on the outside...
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05165D
Award:
2005 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
C&A Fashion
Title:
Virtual Lover
Category:
Wireless
Annual ID:
05214N
Award:
2005 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Energy Brands
Title:
Glac?au Vitaminwater
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05140N
Award:
2005 Interactive Merit Award
Agency:
BBmedia inc. / Tokyo
Client:
Shiseido Co Ltd.
Title:
MAJOLICA MAJORCA
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05141N
Award:
2005 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Carmelo 1.5
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05142N
Award:
2005 Interactive Merit Award
Agency:
Business Architects Inc. / Tokyo
Client:
YAMAHA CORPORATION
Title:
DESIGN YAMAHA
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05143N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc
Title:
ConverseGallery.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05144N
Award:
2005 Interactive Merit Award
Agency:
CP COMUNICACION PROXIMITY / SPAIN
Client:
VOLKSWAGEN AUDI ESPA?A, S.A.
Title:
Desea, land of good wishes
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05145N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05146N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Method
Title:
Come Clean
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05147N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Angus Diet
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05148N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Ugoff
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05149N
Award:
2005 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Bacardi USA
Title:
CORZO
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05150N
Award:
2005 Interactive Merit Award
Agency:
Fork Unstable Media Ost GmbH / Berlin
Client:
adidas-Salomon AG
Title:
adidas tennis verticals 05
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05151N
