The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Found, Everest, Surface
Agency: BBDO Atlanta / Atlanta
Client: Polartec / High Country Category: Collateral Advertising / Collateral: Self-Promotion
Nikkor Lenses
Agency: Bozell, NY / Sayreville
Client: Adorama Camera Category: Collateral Advertising / Collateral: Self-Promotion
"The Animal?s-eye-campaign"
Agency: Scholz & Friends / Berlin
Client: Konica Minolta Photo Imaging Europe GmbH Category: Collateral Advertising / Collateral: Self-Promotion
EC one
Agency: FCB London / London
Client: JOS Category: Collateral Advertising / Collateral: Self-Promotion
Pop-Up books
Agency: Kinetic Singapore / Singapore
Client: Noble Education Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Bug / Stuck / Crash
Agency: M&C Saatchi Singapore / Singapore
Client: Toykar Category: Collateral Advertising / Collateral: Self-Promotion
Toys
Agency: Ogilvy & Mather / New Delhi
Client: Gillette India Limited Category: Collateral Advertising / Collateral: Self-Promotion
Things to do...
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Collateral: Self-Promotion
Twin Palms
Agency: WestWayne / Atlanta
Client: Twin Palms Publishing Category: Collateral Advertising / Collateral: Self-Promotion
Ozone
Agency: 10AM Communications Pte Ltd / Singapore
Client: Singapore Environment Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Missing Compact Disc
Agency: Publicis Malaysia / kuala Lumpur
Client: Radiology Malaysia Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calender
Agency: publicismojo auckland / Auckland
Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
No big deal
Agency: TBWAHuntLascaris / Sandton
Client: Blood Bank/Charity Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
"create value"/ relaunch www.grey.de
Agency: argonauten360 gmbh / duesseldorf
Client: grey worldwide/ germany Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
HP Fender Experience
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Emerald Nuts Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Diamond Nuts of California Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
CalibrePics.com
Agency: kinetic singapore / Singapore
Client: Calibre Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Plaques
Agency: Chemistry / Dublin 6
Client: Focus Ireland Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Trees
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dr. Angus
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Tiger / Waterfall / Steep Incline
Agency: M&C Saatchi Singapore / Singapore
Client: Jeep Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Modus - a channel hopper
Agency: Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Painted Trees
Agency: RMG David / New Delhi
Client: WWF - India Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
CSI
Agency: Saatchi & Saatchi Singapore / Singapore
Client: AXN Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Green Curry& Red Curry
Agency: HAKUHODOTBWAG1 / Tokyo
Client: House Foods Category: Integrated Branding Campaign / Integrated Branding
DRIVERLESS DELIVERY VEHICLE
Agency: Net#Work BBDO / Hyde Park
Client: SIMBA - GHOST POPS Category: Integrated Branding Campaign / Integrated Branding
Laying Hen
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Integrated Branding Campaign / Integrated Branding
Folders
Agency: WestWayne / Atlanta
Client: Ad Council Category: Integrated Branding Campaign / Integrated Branding
Crazyworld 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Google
Agency: Crispin Porter + Bogusky / Miami
Client: Google Category: Integrated Branding Campaign / Integrated Branding
Endangered Man
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding Campaign / Integrated Branding
The Power of All of Us
Agency: Goodby, Silverstein & Partners / San Francisco
Client: eBay Category: Integrated Branding Campaign / Integrated Branding
Abba To Zappa
Agency: Mother / London
Client: The Observer Category: Integrated Branding Campaign / Integrated Branding
BC Lions 2004 Campaign
Agency: Rethink / Vancouver
Client: BC Lions Category: Integrated Branding Campaign / Integrated Branding
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Integrated Branding Campaign / Integrated Branding
Nike Basketball: Chamber of Fear
Agency: Wieden+Kennedy Tokyo / Minato-ku
Client: Nike Asia Pacific Category: Integrated Branding Campaign / Integrated Branding
Taller de Empresa Corporate Identity
Agency: Blok Design / Mexico DF
Client: Taller de Empresa Category: Brand and Corporate Identity / Corporate Identity
Jigsaw
Agency: CONTRACT ADVERTISING / MUMBAI
Client: Dr. Pradumna S. Mamtora Category: Brand and Corporate Identity / Corporate Identity
100 DAYS Corporate Design
Agency: Dorten GmbH / Stuttgart
Client: 100 DAYS Category: Brand and Corporate Identity / Corporate Identity
Vegetable
Agency: FCB South Africa, Cape Town / Cape Town
Client: Justine Drake Category: Brand and Corporate Identity / Corporate Identity
Stationary, The Swedish museum of Architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Brand and Corporate Identity / Corporate Identity
Miracle Creations
Agency: Kinetic Singapore / Singapore
Client: Miracle Creations Category: Brand and Corporate Identity / Corporate Identity
culture curry
Agency: Lemon / mumbai
Client: culture curry Category: Brand and Corporate Identity / Corporate Identity
Sowearto
Agency: TBWAGavinReddy / Johannesburg
Client: Sowearto Category: Brand and Corporate Identity / Corporate Identity
Stationary
Agency: Mother / London
Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Loud
Agency: Niket Parekh / Mumbai
Client: Ashutosh parikh Category: Brand and Corporate Identity / Corporate Identity
Business Cards
Agency: No Luggage / Charlotte
Client: Steele Technologies Category: Brand and Corporate Identity / Corporate Identity
Stamp
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Post Quick Co., Ltd. Category: Brand and Corporate Identity / Corporate Identity
Powell Identity
Agency: Powell / New York
Client: Powell Communications Category: Brand and Corporate Identity / Corporate Identity
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Polartec / High Country
Title:
Found, Everest, Surface
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05233A
Award:
2005 Advertising Merit Award
Agency:
Bozell, NY / Sayreville
Client:
Adorama Camera
Title:
Nikkor Lenses
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05234A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Konica Minolta Photo Imaging Europe GmbH
Title:
"The Animal?s-eye-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05235A
Award:
2005 Advertising Merit Award
Agency:
FCB London / London
Client:
JOS
Title:
EC one
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05236A
Award:
2005 Advertising Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Noble Education Pte Ltd
Title:
Pop-Up books
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05237A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Toykar
Title:
Bug / Stuck / Crash
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05238A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Gillette India Limited
Title:
Toys
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05239A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Things to do...
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05240A
Award:
2005 Advertising Merit Award
Agency:
WestWayne / Atlanta
Client:
Twin Palms Publishing
Title:
Twin Palms
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05241A
Award:
2005 Advertising Merit Award
Agency:
10AM Communications Pte Ltd / Singapore
Client:
Singapore Environment Council
Title:
Ozone
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05317A
Award:
2005 Advertising Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
Radiology Malaysia
Title:
Missing Compact Disc
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05318A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
Auckland City Mission
Title:
Advent Calender
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05319A
Award:
2005 Advertising Merit Award
Agency:
TBWAHuntLascaris / Sandton
Client:
Blood Bank/Charity
Title:
No big deal
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05320A
Award:
2005 Interactive Merit Award
Agency:
argonauten360 gmbh / duesseldorf
Client:
grey worldwide/ germany
Title:
"create value"/ relaunch www.grey.de
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05173N
Award:
2005 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Fender Experience
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05174N
Award:
2005 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Diamond Nuts of California
Title:
Emerald Nuts Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05175N
Award:
2005 Interactive Merit Award
Agency:
kinetic singapore / Singapore
Client:
Calibre
Title:
CalibrePics.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05176N
Award:
2005 Advertising Merit Award
Agency:
Chemistry / Dublin 6
Client:
Focus Ireland
Title:
Plaques
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05017G
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Trees
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05018G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Dr. Angus
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05019G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05020G
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Jeep
Title:
Tiger / Waterfall / Steep Incline
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05021G
Award:
2005 Advertising Merit Award
Agency:
Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Modus - a channel hopper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05022G
Award:
2005 Advertising Merit Award
Agency:
RMG David / New Delhi
Client:
WWF - India
Title:
Painted Trees
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05023G
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
AXN
Title:
CSI
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05024G
Award:
2005 Advertising Merit Award
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
House Foods
Title:
Green Curry& Red Curry
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05011G
Award:
2005 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
SIMBA - GHOST POPS
Title:
DRIVERLESS DELIVERY VEHICLE
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05014G
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Vier Pfoten e.V. Foundation for Animal Welfare
Title:
Laying Hen
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05015G
Award:
2005 Advertising Merit Award
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Folders
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05016G
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05026G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Google
Title:
Google
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05027G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Endangered Man
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05028G
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
eBay
Title:
The Power of All of Us
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05029G
Award:
2005 Advertising Merit Award
Agency:
Mother / London
Client:
The Observer
Title:
Abba To Zappa
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05031G
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
BC Lions 2004 Campaign
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05032G
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05033G
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Minato-ku
Client:
Nike Asia Pacific
Title:
Nike Basketball: Chamber of Fear
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05034G
Award:
2005 Design Merit Award
Agency:
Blok Design / Mexico DF
Client:
Taller de Empresa
Title:
Taller de Empresa Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05062D
Award:
2005 Design Merit Award
Agency:
CONTRACT ADVERTISING / MUMBAI
Client:
Dr. Pradumna S. Mamtora
Title:
Jigsaw
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05063D
Award:
2005 Design Merit Award
Agency:
Dorten GmbH / Stuttgart
Client:
100 DAYS
Title:
100 DAYS Corporate Design
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05064D
Award:
2005 Design Merit Award
Agency:
FCB South Africa, Cape Town / Cape Town
Client:
Justine Drake
Title:
Vegetable
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05065D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Stationary, The Swedish museum of Architecture
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05066D
Award:
2005 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Miracle Creations
Title:
Miracle Creations
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05067D
Award:
2005 Design Merit Award
Agency:
Lemon / mumbai
Client:
culture curry
Title:
culture curry
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05068D
Award:
2005 Design Merit Award
Agency:
TBWAGavinReddy / Johannesburg
Client:
Sowearto
Title:
Sowearto
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05069D
Award:
2005 Design Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Stationary
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05070D
Award:
2005 Design Merit Award
Agency:
Niket Parekh / Mumbai
Client:
Ashutosh parikh
Title:
Loud
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05071D
Award:
2005 Design Merit Award
Agency:
No Luggage / Charlotte
Client:
Steele Technologies
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05072D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Post Quick Co., Ltd.
Title:
Stamp
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05073D
Award:
2005 Design Merit Award
Agency:
Powell / New York
Client:
Powell Communications
Title:
Powell Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05074D
