The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gimme the Ball
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops
Agency: 72andSunny / El Segundo
Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Balls (60")
Agency: Fallon London / London
Client: Sony Category: Consumer Television / Over :30 - Single - max. :90
Stick
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Joy
Agency: McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Jump Rope
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Gap "Dust"
Agency: MJZ / Los Angeles
Client: Gap Category: Consumer Television / Over :30 - Single - max. :90
Monster
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Three Bears
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Disturbance
Agency: Publicis/New York
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Shirts
Agency: VegaOlmosPonce / Acassuso
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Kid Tiger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Jordan XX - Storytime
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan (Air Jordan 20) Category: Consumer Television / Over :30 - Single - max. :90
Downloads
Agency: DDB Brasil / São Paulo
Client: Telefonica Category: Beyond the Banner / Business to Consumer - Campaign
Viking Line Dance
Agency: ?kestam.Holst / Stockholm
Client: Viking Line Category: Web Sites / Business to Consumer
Website Havaianas
Agency: AlmapBBDO / São Paulo
Client: Havaianas Category: Web Sites / Business to Consumer
Seeds of Imagination
Agency: Atmosphere BBDO / New York
Client: GE Category: Web Sites / Business to Consumer
Snickers Satisfies.com
Agency: Atmosphere BBDO / New York
Client: Masterfoods USA Category: Web Sites / Business to Consumer
Underworld Evolution
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Web Sites / Business to Consumer
TBS Humor Study
Agency: Big Spaceship / Brooklyn
Client: TBS, Mother Category: Web Sites / Business to Consumer
Jordan Brand Jumpman23
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Web Sites / Business to Consumer
The Corpse Bride Official Movie Website
Agency: BLITZ / Beverly Hills
Client: Warner Bros. Category: Web Sites / Business to Consumer
100 Minute Company
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: nick(it) Category: Web Sites / Business to Consumer
Counterfeit Website
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
adidas 1.1 shoe
Agency: de-construct / London
Client: adidas Category: Web Sites / Business to Consumer
Shibaura Island
Agency: Dentsu Inc. / Tokyo
Client: Mitsui Fudosan Co., Ltd. Category: Web Sites / Business to Consumer
Dreams
Agency: Euro RSCG 4D Interactive / London
Client: Diesel Category: Web Sites / Business to Consumer
Step Inside KG
Agency: EVB / San Francisco
Client: adidas Category: Web Sites / Business to Consumer
FLY Pentop Computer
Agency: EVB / San Francisco
Client: LeapFrog Category: Web Sites / Business to Consumer
Green Room Sessions
Agency: Farfar / Stockholm
Client: Heineken Category: Web Sites / Business to Consumer
Dickorations
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Web Sites / Business to Consumer
Nike Rockstar Workout SOL
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Web Sites / Business to Consumer
MINI Technical Terms
Agency: Interone Worldwide, Hamburg / Hamburg
Client: BMW AG - MINI Brand Management Category: Web Sites / Business to Consumer
Nestea Ice Website
Agency: juxt interactive / Newport Beach
Client: Coca-Cola Company Category: Web Sites / Business to Consumer
Just for the F of it Website
Agency: juxt interactive / Newport Beach
Client: Fuse TV Category: Web Sites / Business to Consumer
www.leoburnett.ca
Agency: Leo Burnett / Chicago
Client: Leo Burnett Company, Limited Category: Web Sites / Business to Consumer
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Web Sites / Business to Consumer
Olympus Brand Campaign
Agency: NEUE DIGITALE / Frankfurt
Client: Olympus Category: Web Sites / Business to Consumer
2005 Summary website
Agency: PRISACOM / Madrid
Client: PRISACOM Category: Web Sites / Business to Consumer
Floss Yo Grill
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Web Sites / Business to Consumer
Causing fashion
Agency: RECRUIT MEDIA COMMUNICATIONS CO.,LTD / Nagoya
Client: TAKISADA-NAGOYA CO,.LTD. Category: Web Sites / Business to Consumer
Website R-Class
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Mercedes-Benz Category: Web Sites / Business to Consumer
drinkmilk.ca (It's Always Been Survival of the Fittest)
Agency: TribalDDB Canada / Vancouver
Client: BC Dairy Foundation Category: Web Sites / Business to Consumer
RBK Answer IX
Agency: Zugara / Los Angeles
Client: Reebok Category: Web Sites / Business to Consumer
Underworld Evolution Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Business to Consumer
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Gimme the Ball
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06047T
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Field
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06048T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo
Client:
DC Shoes
Title:
Hoops
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06049T
Award:
2006 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
March of the Emperors
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06050T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Bleachers
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06051T
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Sony
Title:
Balls (60")
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06052T
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Stick
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06053T
Award:
2006 Advertising Merit Award
Agency:
McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
Joy
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06054T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo, McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
Jump Rope
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06055T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
Gap
Title:
Gap "Dust"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06056T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
Monster
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06057T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
Three Bears
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06058T
Award:
2006 Advertising Merit Award
Agency:
Publicis/New York
Client:
Heineken
Title:
Disturbance
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06059T
Award:
2006 Advertising Merit Award
Agency:
VegaOlmosPonce / Acassuso
Client:
Unilever
Title:
Shirts
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06060T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Kid Tiger
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06061T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Nike Brand Jordan (Air Jordan 20)
Title:
Jordan XX - Storytime
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06062T
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Telefonica
Title:
Downloads
Category:
Beyond the Banner / Business to Consumer - Campaign
Annual ID:
06125N
Award:
2006 Interactive Merit Award
Agency:
7779 / Tokyo
Client:
Hoshino resort
Title:
Shiroganeya
Category:
Web Sites / Business to Consumer
Annual ID:
06136N
Award:
2006 Interactive Merit Award
Agency:
?kestam.Holst / Stockholm
Client:
Viking Line
Title:
Viking Line Dance
Category:
Web Sites / Business to Consumer
Annual ID:
06137N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Havaianas
Title:
Website Havaianas
Category:
Web Sites / Business to Consumer
Annual ID:
06138N
Award:
2006 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
GE
Title:
Seeds of Imagination
Category:
Web Sites / Business to Consumer
Annual ID:
06139N
Award:
2006 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
Masterfoods USA
Title:
Snickers Satisfies.com
Category:
Web Sites / Business to Consumer
Annual ID:
06140N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
Underworld Evolution
Category:
Web Sites / Business to Consumer
Annual ID:
06141N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
TBS, Mother
Title:
TBS Humor Study
Category:
Web Sites / Business to Consumer
Annual ID:
06142N
Award:
2006 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Jordan Brand Jumpman23
Category:
Web Sites / Business to Consumer
Annual ID:
06143N
Award:
2006 Interactive Merit Award
Agency:
BLITZ / Beverly Hills
Client:
Warner Bros.
Title:
The Corpse Bride Official Movie Website
Category:
Web Sites / Business to Consumer
Annual ID:
06144N
Award:
2006 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
nick(it)
Title:
100 Minute Company
Category:
Web Sites / Business to Consumer
Annual ID:
06145N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Website
Category:
Web Sites / Business to Consumer
Annual ID:
06146N
Award:
2006 Interactive Merit Award
Agency:
de-construct / London
Client:
adidas
Title:
adidas 1.1 shoe
Category:
Web Sites / Business to Consumer
Annual ID:
06147N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Mitsui Fudosan Co., Ltd.
Title:
Shibaura Island
Category:
Web Sites / Business to Consumer
Annual ID:
06148N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Diesel
Title:
Dreams
Category:
Web Sites / Business to Consumer
Annual ID:
06149N
Award:
2006 Interactive Merit Award
Agency:
EVB / San Francisco
Client:
adidas
Title:
Step Inside KG
Category:
Web Sites / Business to Consumer
Annual ID:
06150N
Award:
2006 Interactive Merit Award
Agency:
EVB / San Francisco
Client:
LeapFrog
Title:
FLY Pentop Computer
Category:
Web Sites / Business to Consumer
Annual ID:
06151N
Award:
2006 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW
Title:
The All - New 3
Category:
Web Sites / Business to Consumer
Annual ID:
06152N
Award:
2006 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Heineken
Title:
Green Room Sessions
Category:
Web Sites / Business to Consumer
Annual ID:
06153N
Award:
2006 Interactive Merit Award
Agency:
Fitzgerald+CO / Atlanta
Client:
Durex
Title:
Dickorations
Category:
Web Sites / Business to Consumer
Annual ID:
06154N
Award:
2006 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
Nike Rockstar Workout SOL
Category:
Web Sites / Business to Consumer
Annual ID:
06155N
Award:
2006 Interactive Merit Award
Agency:
Interone Worldwide, Hamburg / Hamburg
Client:
BMW AG - MINI Brand Management
Title:
MINI Technical Terms
Category:
Web Sites / Business to Consumer
Annual ID:
06156N
Award:
2006 Interactive Merit Award
Agency:
juxt interactive / Newport Beach
Client:
Coca-Cola Company
Title:
Nestea Ice Website
Category:
Web Sites / Business to Consumer
Annual ID:
06157N
Award:
2006 Interactive Merit Award
Agency:
juxt interactive / Newport Beach
Client:
Fuse TV
Title:
Just for the F of it Website
Category:
Web Sites / Business to Consumer
Annual ID:
06158N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett Company, Limited
Title:
www.leoburnett.ca
Category:
Web Sites / Business to Consumer
Annual ID:
06159N
Award:
2006 Interactive Merit Award
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
Web Sites / Business to Consumer
Annual ID:
06160N
Award:
2006 Interactive Merit Award
Agency:
NEUE DIGITALE / Frankfurt
Client:
Olympus
Title:
Olympus Brand Campaign
Category:
Web Sites / Business to Consumer
Annual ID:
06161N
Award:
2006 Interactive Merit Award
Agency:
PRISACOM / Madrid
Client:
PRISACOM
Title:
2005 Summary website
Category:
Web Sites / Business to Consumer
Annual ID:
06162N
Award:
2006 Interactive Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Peter Kim Jewelry
Title:
Floss Yo Grill
Category:
Web Sites / Business to Consumer
Annual ID:
06163N
Award:
2006 Interactive Merit Award
Agency:
RECRUIT MEDIA COMMUNICATIONS CO.,LTD / Nagoya
Client:
TAKISADA-NAGOYA CO,.LTD.
Title:
Causing fashion
Category:
Web Sites / Business to Consumer
Annual ID:
06164N
Award:
2006 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Mercedes-Benz
Title:
Website R-Class
Category:
Web Sites / Business to Consumer
Annual ID:
06165N
Award:
2006 Interactive Merit Award
Agency:
TribalDDB Canada / Vancouver
Client:
BC Dairy Foundation
Title:
drinkmilk.ca (It's Always Been Survival of the Fittest)
Category:
Web Sites / Business to Consumer
Annual ID:
06166N
Award:
2006 Interactive Merit Award
Agency:
Zugara / Los Angeles
Client:
Reebok
Title:
RBK Answer IX
Category:
Web Sites / Business to Consumer
Annual ID:
06167N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
Underworld Evolution Game
Category:
Brand Gaming / Business to Consumer
Annual ID:
06203N
