The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bam/Smack/Pow Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Schutt Category: Trade / Full Page or Spread - Campaign
Travelers 3
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Trade / Full Page or Spread - Campaign
Concept to Kitchen
Agency: Avenue A | Razorfish / San Francisco
Client: Breville Category: Web Sites / E-Commerce
Levi's® Europe
Agency: Lateral / London
Client: Levi Strauss & Co Europe Category: Web Sites / E-Commerce
Fuel for Life
Agency: Megalo(s) / Annecy le Vieux
Client: Diesel Parfums Category: Web Sites / E-Commerce
Because We Care
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Diesel Category: Web Sites / E-Commerce
Jonathan
Agency: JWT Singapore / Singapore
Client: Jonathan Tay Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
NOGGIN Logos
Agency: MTV Networks / New York
Client: NOGGIN Category: Corporate Identity / Corporate Identity - Campaign
Peek... aren't you curious
Agency: Passing Notes, Inc. / Oakland
Client: Peek... aren't you curious Category: Corporate Identity / Corporate Identity - Campaign
Wabi Sabi Waza
Agency: Penguin Graphics / Hiroshima
Client: Soukouen Category: Corporate Identity / Corporate Identity - Campaign
Mint Dental Works Identity
Agency: Sandstrom Design / Portland
Client: Mint Dental Works Category: Corporate Identity / Corporate Identity - Campaign
Map
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: S.O.S. Mata Atlantica Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Homeless Man
Agency: Leo Burnett / Sydney
Client: Wesley Mission Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Dangerous
Agency: McCann Erickson Brazil / Sao Paulo
Client: Safe Kids Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
FRANK Mental Effects of Cannabis: Spliff Pinball
Agency: Profero / London
Client: Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Havaianas US Integrated Campaign
Agency: BBDO / New York
Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Plastic Cup
Agency: Clemenger BBDO Melbourne & CSM Melbourne / Melbourne
Client: Foster's Group/Carlton Draught Category: Integrated Branding / Integrated Branding Campaign
Covet & Yourminy Taste Confusion
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Integrated Branding / Integrated Branding Campaign
Fresh - Metaphors
Agency: DDB / Auckland
Client: SKY Television Category: Integrated Branding / Integrated Branding Campaign
Ron Stablehorn
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Rolling Rock Category: Integrated Branding / Integrated Branding Campaign
Get The Glass
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Milk Category: Integrated Branding / Integrated Branding Campaign
Science World Integrated Campaign
Agency: Rethink / Vancouver
Client: Science World Category: Integrated Branding / Integrated Branding Campaign
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding / Integrated Branding Campaign
Absolut
Agency: TBWA\Chiat\Day / New York
Client: Absolut Category: Integrated Branding / Integrated Branding Campaign
Let us do it
Agency: VITRUVIO LEO BURNETT / Madrid
Client: PRODIS Down Syndrome Foundation Category: Integrated Branding / Integrated Branding Campaign
Suit
Agency: DDB Worldwide Pte Ltd / Singapore
Client: DDB Worldwide Pte Ltd Category: Trade / Full Page or Spread - Single
Bear in Kitchen
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Trade / Full Page or Spread - Single
MUSEUM OF CHILDHOOD
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Campaign
VECTORSCOPE
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Trendreport 2008
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Please Plant Trees
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: WWF Category: Public Service/Non-Profit/Educational / Posters - Campaign
City/Key/Man
Agency: Wray Ward / Charlotte
Client: Arts & Science Council of Charlotte Category: Public Service/Non-Profit/Educational / Posters - Campaign
Doll
Agency: john st. advertising / toronto
Client: Children's Aid Society Category: Public Service/Political Radio / Single
Free Birdsong
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: treesforfree.org Category: Public Service/Political Radio / Single
No Help-Line
Agency: Ogilvy Group UK / London
Client: C.a.l.m Category: Public Service/Political Radio / Single
Gettysburg
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association Category: Public Service/Political Radio / Single
Search and Rescue
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association Category: Public Service/Political Radio / Single
KAKUZAI memo block
Agency: HAKUHODO inc. / TOKYO
Client: ginza graphic gallery Category: Product Design / Single
ASICS Triathlon
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: ASICS Europe B.V. Category: Product Design / Single
Favourite Place
Agency: Agency Republic / London
Client: O2 Category: Online Branded Content / Single
AXE Let the Game Continue Film
Agency: BBH / New York
Client: Unilever Category: Online Branded Content / Single
AXE World's Dirtiest Film Final Film
Agency: BBH / New York
Client: Unilever Category: Online Branded Content / Single
Ray Ban Viral: Sunglass Catch
Agency: Cutwater / San Francisco
Client: Ray-Ban Category: Online Branded Content / Single
Balloons
Agency: JWT New Zealand / Auckland
Client: Ford Motor Company New Zealand Category: Online Branded Content / Single
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER Category: Online Branded Content / Single
Enemy Weapon
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Online Branded Content / Single
Ammo
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Online Branded Content / Single
Onslaught
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada:Dove Self-Esteem Fund Category: Online Branded Content / Single
Award:
2008 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Schutt
Title:
Bam/Smack/Pow Campaign
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08204A
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Travelers 3
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08205A
Award:
2008 Interactive Merit Award
Agency:
Avenue A | Razorfish / San Francisco
Client:
Breville
Title:
Concept to Kitchen
Category:
Web Sites / E-Commerce
Annual ID:
08175N
Award:
2008 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
IKEA
Title:
IKEA Site Redesign
Category:
Web Sites / E-Commerce
Annual ID:
08176N
Award:
2008 Interactive Merit Award
Agency:
Lateral / London
Client:
Levi Strauss & Co Europe
Title:
Levi's® Europe
Category:
Web Sites / E-Commerce
Annual ID:
08177N
Award:
2008 Interactive Merit Award
Agency:
Megalo(s) / Annecy le Vieux
Client:
Diesel Parfums
Title:
Fuel for Life
Category:
Web Sites / E-Commerce
Annual ID:
08178N
Award:
2008 Interactive Merit Award
Agency:
Wysiwyg Comunicacion Interactiva / Madrid
Client:
Diesel
Title:
Because We Care
Category:
Web Sites / E-Commerce
Annual ID:
08179N
Award:
2008 Design Merit Award
Agency:
JWT Singapore / Singapore
Client:
Jonathan Tay Pte Ltd
Title:
Jonathan
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08087D
Award:
2008 Design Merit Award
Agency:
MTV Networks / New York
Client:
NOGGIN
Title:
NOGGIN Logos
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08088D
Award:
2008 Design Merit Award
Agency:
Passing Notes, Inc. / Oakland
Client:
Peek... aren't you curious
Title:
Peek... aren't you curious
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08089D
Award:
2008 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Soukouen
Title:
Wabi Sabi Waza
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08090D
Award:
2008 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Mint Dental Works
Title:
Mint Dental Works Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08091D
Award:
2008 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
S.O.S. Mata Atlantica
Title:
Map
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08266N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Wesley Mission
Title:
Homeless Man
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08267N
Award:
2008 Interactive Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Safe Kids
Title:
Dangerous
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08268N
Award:
2008 Interactive Merit Award
Agency:
Profero / London
Client:
Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information
Title:
FRANK Mental Effects of Cannabis: Spliff Pinball
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08269N
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Havaianas US Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08494G
Award:
2008 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne & CSM Melbourne / Melbourne
Client:
Foster's Group/Carlton Draught
Title:
Plastic Cup
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08495G
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Covet & Yourminy Taste Confusion
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08496G
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Fresh - Metaphors
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08497G
Award:
2008 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Rolling Rock
Title:
Ron Stablehorn
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08498G
Award:
2008 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Milk
Title:
Get The Glass
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08499G
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Science World Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08500G
Award:
2008 Advertising Merit Award
Agency:
SS+K / New York
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08501G
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut
Title:
Absolut
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08502G
Award:
2008 Advertising Merit Award
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
PRODIS Down Syndrome Foundation
Title:
Let us do it
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08503G
Award:
2008 Advertising Merit Award
Agency:
DDB Worldwide Pte Ltd / Singapore
Client:
DDB Worldwide Pte Ltd
Title:
Suit
Category:
Trade / Full Page or Spread - Single
Annual ID:
08202A
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Bear in Kitchen
Category:
Trade / Full Page or Spread - Single
Annual ID:
08203A
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
MUSEUM OF CHILDHOOD
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08241D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
VECTORSCOPE
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08242D
Award:
2008 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
Trendreport 2008
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08243D
Award:
2008 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08244D
Award:
2008 Design Merit Award
Agency:
Meridian Communication Pvt Ltd / Bangalore
Client:
WWF
Title:
Please Plant Trees
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08245D
Award:
2008 Design Merit Award
Agency:
Wray Ward / Charlotte
Client:
Arts & Science Council of Charlotte
Title:
City/Key/Man
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08246D
Award:
2008 Advertising Merit Award
Agency:
john st. advertising / toronto
Client:
Children's Aid Society
Title:
Doll
Category:
Public Service/Political Radio / Single
Annual ID:
08305R
Award:
2008 Advertising Merit Award
Agency:
Meridian Communication Pvt Ltd / Bangalore
Client:
treesforfree.org
Title:
Free Birdsong
Category:
Public Service/Political Radio / Single
Annual ID:
08306R
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Group UK / London
Client:
C.a.l.m
Title:
No Help-Line
Category:
Public Service/Political Radio / Single
Annual ID:
08307R
Award:
2008 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
National Parks Conservation Association
Title:
Gettysburg
Category:
Public Service/Political Radio / Single
Annual ID:
08308R
Award:
2008 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
National Parks Conservation Association
Title:
Search and Rescue
Category:
Public Service/Political Radio / Single
Annual ID:
08309R
Award:
2008 Design Merit Award
Agency:
HAKUHODO inc. / TOKYO
Client:
ginza graphic gallery
Title:
KAKUZAI memo block
Category:
Product Design / Single
Annual ID:
08115D
Award:
2008 Design Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
ASICS Europe B.V.
Title:
ASICS Triathlon
Category:
Product Design / Single
Annual ID:
08116D
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
O2
Title:
Favourite Place
Category:
Online Branded Content / Single
Annual ID:
08213N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Let the Game Continue Film
Category:
Online Branded Content / Single
Annual ID:
08214N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Final Film
Category:
Online Branded Content / Single
Annual ID:
08215N
Award:
2008 Interactive Merit Award
Agency:
Cutwater / San Francisco
Client:
Ray-Ban
Title:
Ray Ban Viral: Sunglass Catch
Category:
Online Branded Content / Single
Annual ID:
08216N
Award:
2008 Interactive Merit Award
Agency:
JWT New Zealand / Auckland
Client:
Ford Motor Company New Zealand
Title:
Balloons
Category:
Online Branded Content / Single
Annual ID:
08217N
Award:
2008 Interactive Merit Award
Agency:
JWT PARIS / Levallois Perret
Client:
WILKINSON/ENERGIZER
Title:
FIGHT FOR KISSES
Category:
Online Branded Content / Single
Annual ID:
08218N
Award:
2008 Interactive Merit Award
Agency:
McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
Enemy Weapon
Category:
Online Branded Content / Single
Annual ID:
08219N
Award:
2008 Interactive Merit Award
Agency:
McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
Ammo
Category:
Online Branded Content / Single
Annual ID:
08220N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever Canada:Dove Self-Esteem Fund
Title:
Onslaught
Category:
Online Branded Content / Single
Annual ID:
08221N
