The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
It's Your Call
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Heaven Radio
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Crappy Music
Agency: Leo Burnett Iberia / Madrid
Client: WWF Category: Public Service / Radio - Single
At the same time
Agency: Serviceplan / München
Client: Unicef Germany Category: Public Service / Radio - Single
Baby
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Radio - Single
Short Stories
Agency: Bates 141 Mumbai / Mumbai
Client: T. C. Ghai Category: Corporate Identity / Campaign
Fiocca Brand Identity Program
Agency: Cossette Identica Branding & Design / Toronto
Client: Fiocca Studio Category: Corporate Identity / Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Corporate Identity / Campaign
Göteborgstryckeriet identity
Agency: Happy F&B / Gothenburg
Client: Göteborgstryckeriet printing house Category: Corporate Identity / Campaign
Fold-out Yoga Cards
Agency: JWT Gurgaon / Gurgaon
Client: Atul Sharma Category: Corporate Identity / Campaign
PAUSE Cafeteria
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: Grey / G2 group Category: Corporate Identity / Campaign
Size Matters
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski GmbH Category: Corporate Identity / Campaign
Statoil new corporate identity
Agency: Scandinavian Design Group as / Oslo
Client: Statoil Category: Corporate Identity / Campaign
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Corporate Identity / Campaign
STM, corporate identity
Agency: Sid Lee / Montreal
Client: STM Category: Corporate Identity / Campaign
Muvbox - corporate identity
Agency: Sid Lee / Montreal
Client: Muvbox Category: Corporate Identity / Campaign
Coca-Cola Summer Identity 2009
Agency: Turner Duckworth / San Francisco
Client: The Coca-Cola Company North America Category: Corporate Identity / Campaign
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Speedometer Sign
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Campaign
Hands
Agency: Hill Holliday / Boston
Client: Boys and Girls Club Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
ORGANS
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
INVASION
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
A Bottle of Hope
Agency: Ogilvy New York / New York
Client: Coca-Cola/Hopenhagen Category: Public Service / Outdoor and Posters - Campaign
Wrong News
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte (IGFM) Category: Public Service / Outdoor and Posters - Campaign
"I've Seen Enough"
Agency: Tool of North America / Santa Monica
Client: Cold War Kids Category: Online Films And Video / Video Remixes/Mashups - Single
Chocolate Research Facility - Autumn/Winter 09
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Package Design / Single
Rattenkiller
Agency: Haase & Knels + Schweers / Bremen
Client: Ahlers Getränke GmbH Category: Package Design / Single
Wine Box & Labels
Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien
Client: Gut Oggau Category: Package Design / Single
Chocolate Glue
Agency: Kolle Rebbe / Hamburg
Client: The Deli Garage Category: Package Design / Single
House of Cards - Pack of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Package Design / Single
BLOCK TYPEFACE
Agency: Nippon Design Center, Inc. / Tokyo
Client: Takeo Company Limited Category: Package Design / Single
Rellana "Woolly Heads"
Agency: Ogilvy Frankfurt / Frankfurt
Client: Friedrich-Wilhelm & Karin Reller Category: Package Design / Single
Dr. Moeller’s Quince Brandy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Knitting mania
Agency: Nolin BBDO / Montreal
Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Campaign
Prius iMedia Banner Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Campaign
Men vs Women
Agency: 72andSunny / Los Angeles
Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome
Agency: BBH/New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign
Agency: JWT New York / New York
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
Champagne Glass
Category:
Public Service / Radio - Single
Annual ID:
10312R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
It's Your Call
Category:
Public Service / Radio - Single
Annual ID:
10313R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Heaven Radio
Category:
Public Service / Radio - Single
Annual ID:
10314R
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
WWF
Title:
Crappy Music
Category:
Public Service / Radio - Single
Annual ID:
10315R
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Unicef Germany
Title:
At the same time
Category:
Public Service / Radio - Single
Annual ID:
10316R
Award:
2010 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Baby
Category:
Public Service / Radio - Single
Annual ID:
10317R
Award:
2010 Design Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
T. C. Ghai
Title:
Short Stories
Category:
Corporate Identity / Campaign
Annual ID:
10091D
Award:
2010 Design Merit Award
Agency:
Cossette Identica Branding & Design / Toronto
Client:
Fiocca Studio
Title:
Fiocca Brand Identity Program
Category:
Corporate Identity / Campaign
Annual ID:
10092D
Award:
2010 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Corporate Identity / Campaign
Annual ID:
10093D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Göteborgstryckeriet printing house
Title:
Göteborgstryckeriet identity
Category:
Corporate Identity / Campaign
Annual ID:
10094D
Award:
2010 Design Merit Award
Agency:
JWT Gurgaon / Gurgaon
Client:
Atul Sharma
Title:
Fold-out Yoga Cards
Category:
Corporate Identity / Campaign
Annual ID:
10095D
Award:
2010 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
Grey / G2 group
Title:
PAUSE Cafeteria
Category:
Corporate Identity / Campaign
Annual ID:
10096D
Award:
2010 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski GmbH
Title:
Size Matters
Category:
Corporate Identity / Campaign
Annual ID:
10097D
Award:
2010 Design Merit Award
Agency:
Scandinavian Design Group as / Oslo
Client:
Statoil
Title:
Statoil new corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10098D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
The OCT Art & Design Gallery
Title:
Social Energy
Category:
Corporate Identity / Campaign
Annual ID:
10099D
Award:
2010 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
STM
Title:
STM, corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10100D
Award:
2010 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Muvbox
Title:
Muvbox - corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10101D
Award:
2010 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
The Coca-Cola Company North America
Title:
Coca-Cola Summer Identity 2009
Category:
Corporate Identity / Campaign
Annual ID:
10102D
Award:
2010 Design Merit Award
Agency:
Wolff Olins / New York
Client:
AOL Inc.
Title:
AOL Rebrand
Category:
Corporate Identity / Campaign
Annual ID:
10103D
Award:
2010 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Johnson County Library
Title:
Library Trucks Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10295A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Speedometer Sign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10296A
Award:
2010 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Boys and Girls Club
Title:
Hands
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10297A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10298A
Award:
2010 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute for Conscious Consumption
Title:
More is Less
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10299A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
ORGANS
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10300A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
INVASION
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10301A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New York / New York
Client:
Coca-Cola/Hopenhagen
Title:
A Bottle of Hope
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10302A
Award:
2010 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Internationale Gesellschaft für Menschenrechte (IGFM)
Title:
Wrong News
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10303A
Award:
2010 Interactive Merit Award
Agency:
Tool of North America / Santa Monica
Client:
Cold War Kids
Title:
"I've Seen Enough"
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
10277N
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility
Title:
Chocolate Research Facility - Autumn/Winter 09
Category:
Package Design / Single
Annual ID:
10104D
Award:
2010 Design Merit Award
Agency:
Haase & Knels + Schweers / Bremen
Client:
Ahlers Getränke GmbH
Title:
Rattenkiller
Category:
Package Design / Single
Annual ID:
10105D
Award:
2010 Design Merit Award
Agency:
Jung von Matt/Donau Werbeagentur GmbH / Wien
Client:
Gut Oggau
Title:
Wine Box & Labels
Category:
Package Design / Single
Annual ID:
10106D
Award:
2010 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
The Deli Garage
Title:
Chocolate Glue
Category:
Package Design / Single
Annual ID:
10107D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Pack of Cards
Category:
Package Design / Single
Annual ID:
10108D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Takeo Company Limited
Title:
BLOCK TYPEFACE
Category:
Package Design / Single
Annual ID:
10109D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Friedrich-Wilhelm & Karin Reller
Title:
Rellana "Woolly Heads"
Category:
Package Design / Single
Annual ID:
10110D
Award:
2010 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince Brandy
Category:
Package Design / Single
Annual ID:
10111D
Award:
2010 Design Merit Award
Agency:
Voice / Adelaide
Client:
Rio Coffee
Title:
64
Category:
Package Design / Single
Annual ID:
10112D
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10167N
Award:
2010 Interactive Merit Award
Agency:
Nolin BBDO / Montreal
Client:
La Fédération des producteurs de lait du Québec
Title:
Knitting mania
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10168N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
10186N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia Banner Campaign
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
10187N
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike EMEA
Title:
Men vs Women
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10460G
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10461G
Award:
2010 Advertising Merit Award
Agency:
BBH/New York
Client:
Google
Title:
Google Chrome
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10462G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10463G
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Sprint
Title:
The NOW Network
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10464G
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
CEO Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10465G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10466G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10467G
