The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York
Client: General Mills Category: Websites / Food & Drinks
Night Light
Agency: BBDO Guerrero / Makati City
Client: Pepsi + MyShelter Foundation Category: Direct Marketing / Ambient Media
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Direct Marketing / Ambient Media
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service / Political - Video / Cinema
Newspaper
Agency: AlmapBBDO / Sao Paulo
Client: Man Latin America Category: Newspaper / Full Page or Spread - Single
Danger - Dog
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Signs - 40
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Sings - Stop
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Elephants
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Single
Mc Do Halloween
Agency: Cossette / Montreal
Client: McDonald's Category: Newspaper / Full Page or Spread - Single
Moon
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Car
Agency: Ogilvy and Mather / Chicago
Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Single
Renault rear-view mirror Offroad
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse Category: Newspaper / Full Page or Spread - Single
Fear Made Fun - Snake
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Full Page or Spread - Single
THE LIGHTEST AD EVER
Agency: Talent / Sao Paulo
Client: Alpargatas Category: Newspaper / Full Page or Spread - Single
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
LOGO
Agency: 180LA / Santa Monica
Client: The Academy of Motion Picture Arts and Sciences Category: Brand Identity / Single Element
Here is A Green Hill
Agency: A Green Hill / Hong Kong
Client: A Green Hill Category: Brand Identity / Single Element
Dog Trainer- Remote
Agency: Blue Apple mediacom / Dubai
Client: Rajiv Saini Category: Brand Identity / Single Element
Unfortunate Quotes (book)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Honda Category: Brand Identity / Single Element
Cutting-Edge Name Card
Agency: Grey Group / Singapore
Client: Salon De Choix Category: Brand Identity / Single Element
Provisions
Agency: The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client: Epic Distribution Category: Brand Identity / Single Element
Art, Copy & Code Website (Phase 2)
Agency: 72andSunny / Los Angeles
Client: Google Advertising Arts Category: Websites / Corporate Website
SHARE OPENING
Agency: FRIENDS AGENCY MOSCOW / Moscow
Client: Pompeya Category: Websites / Corporate Website
TOKYO CITY SYMPHONY
Agency: SIX / Tokyo + Bascule / Tokyo
Client: Mori Building Co. Category: Websites / Corporate Website
Brand Experience Site
Agency: Wieden+Kennedy / Portland
Client: Sony Category: Websites / Corporate Website
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem Category: Outdoor / Billboards and Transit - Campaign
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign
Cityscapes
Agency: FCB / Chicago
Client: Valspar Category: Outdoor / Billboards and Transit - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Outdoor / Billboards and Transit - Campaign
Impossible view
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Outdoor / Billboards and Transit - Campaign
There's a Page for That
Agency: Leo Burnett / Toronto
Client: IKEA Category: Outdoor / Billboards and Transit - Campaign
Eco Friendly Billboards
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Outdoor / Billboards and Transit - Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Outdoor / Billboards and Transit - Campaign
Adobe Ideas
Agency: Adobe Ideas Team / San Jose
Client: Adobe Category: Mobile Applications/Sites / Services/Utilities
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo
Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
The GPS Tune-Up Bike
Agency: Colle+McVoy / Minneapolis
Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
The Pritzker Group iPad Wall & Handheld App
Agency: Hartford Design / Chicago
Client: The Pritzker Group Category: Mobile Applications/Sites / Services/Utilities
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Mobile Applications/Sites / Services/Utilities