The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Night Light
Agency: BBDO Guerrero / Makati City
Client: Pepsi + MyShelter Foundation Category: Direct Marketing / Ambient Media
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Direct Marketing / Ambient Media
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: User Experience Design - Mobile / User Experience
VIBETUNES
Agency: Y&R Colombia / Bogota
Client: Fundacion Salvi Category: User Experience Design - Mobile / User Experience
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT Category: User Experience Design - Mobile / User Experience
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsbury's Category: Documentaries / Film
KAZ: Pushing the Virtual Divide
Agency: Moscovici/Proulx / Toronto
Client: PlayStation (Sony Computer Entertainment) Category: Documentaries / Film
Man Vs Old Jamaica
Agency: McCann Birmingham / Solihull
Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Collateral Design
Pinacoteca's art library
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Collateral Design
The Torsten and Wanja Söderberg Prize 2013
Agency: Happy F&B / Gothenburg
Client: Tom Hedqvist, Rohsska Museeum Category: Public Service / Collateral Design
Kustom Kulture Posters
Agency: INNOCEAN USA / Huntington Beach
Client: Vans Category: Public Service / Collateral Design
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service / Collateral Design
Musashino Art University
Agency: Nippon Design Center / Tokyo
Client: Musashino Art University Category: Public Service / Collateral Design
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Public Service / Collateral Design
Horse stamps
Agency: Paprika / Montreal
Client: Postes Canada Category: Public Service / Collateral Design
Koi Fish Feed Invite
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Ayala Land Inc. Category: Public Service / Collateral Design
Meeting of the Minds
Agency: Whybin \ TBWA \ Digital Arts Network / Auckland
Client: Minds for Minds Category: Public Service / Collateral Design
Cable Effects Campaign
Agency: MJZ / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This
Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog"
Agency: Uber Content / Los Angeles + 77 Ventures / Nashville
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now
Agency: Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
SXSW Activation // Google Playground
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Environmental/Experiential - Single
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Tables You Need To Hear
Agency: Ogilvy & Mather / London
Client: Philips Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Ultimate Game Day Changetable
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Environmental/Experiential - Single
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Versa Note Amazon Partnership
Agency: TBWA\Chiat\Day / Los Angeles
Client: Nissan Category: Banners & Interactive Advertising / Environmental/Experiential - Single
A Plugged-In Live Theater Performance
Agency: VML / Kansas City
Client: Folly Theater Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Grandma
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Music Unleashed
Agency: Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client: Deezer Category: Broadcast and Moving Image / Craft Animation
Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Ninja Polymers
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Unite All Originals Run DMC + A-Trak
Agency: Sid Lee / Montreal
Client: Adidas Category: Broadcast and Moving Image / Craft Animation
Daydream
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Bedtime
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Midorino Dental Clinic
Agency: 10 inc. / Tokyo
Client: Midorino Dental Clinic Category: Brand Identity / Brand Identity - Campaign
New Zealand Opera
Agency: Alt Group / Auckland
Client: New Zealand Opera Category: Brand Identity / Brand Identity - Campaign
Hoi Bo
Agency: Blok Design / Toronto
Client: Hoi Bo Category: Brand Identity / Brand Identity - Campaign
Vuhl
Agency: Blok Design / Toronto
Client: Vuhl Category: Brand Identity / Brand Identity - Campaign
The Shirt Factory redesign
Agency: Bold / Stockholm
Client: The Shirt Factory Category: Brand Identity / Brand Identity - Campaign
24th Macao Arts Festival
Agency: ChiiiDesign / Macau
Client: Instituto Cultural do Governo da R.A.E de Macau Category: Brand Identity / Brand Identity - Campaign
Great Northern Hotel
Agency: Here Design / London
Client: Great Northern Hotel Category: Brand Identity / Brand Identity - Campaign
The New Way To Do
Agency: Interbrand / New York
Client: YP Category: Brand Identity / Brand Identity - Campaign
Uu 3D CUSTOM FIGURINES
Agency: Kinetic / Singapore
Client: Kinetic + Scotts Square + Mikanbako Category: Brand Identity / Brand Identity - Campaign
Award:
2014 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Pepsi + MyShelter Foundation
Title:
Night Light
Category:
Direct Marketing / Ambient Media
Annual ID:
140134A
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Baggage Claim Game
Category:
Direct Marketing / Ambient Media
Annual ID:
140849A
Award:
2014 Interactive Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140158N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140498N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
Fundacion Salvi
Title:
VIBETUNES
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141286N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141305N
Award:
2014 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Sainsbury's
Title:
CHRISTMAS IN A DAY
Category:
Documentaries / Film
Annual ID:
140027E
Award:
2014 Branded Entertainment Merit Award
Agency:
Moscovici/Proulx / Toronto
Client:
PlayStation (Sony Computer Entertainment)
Title:
KAZ: Pushing the Virtual Divide
Category:
Documentaries / Film
Annual ID:
140830E
Award:
2014 Advertising Merit Award
Agency:
McCann Birmingham / Solihull
Client:
Old Jamaica Ginger Beer
Title:
Man Vs Old Jamaica
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
140775A
Award:
2014 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies, Ice Cream, Delivery
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141084A
Award:
2014 Design Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service / Collateral Design
Annual ID:
140315D
Award:
2014 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Pinacoteca's art library
Category:
Public Service / Collateral Design
Annual ID:
140403D
Award:
2014 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Tom Hedqvist, Rohsska Museeum
Title:
The Torsten and Wanja Söderberg Prize 2013
Category:
Public Service / Collateral Design
Annual ID:
140526D
Award:
2014 Design Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Vans
Title:
Kustom Kulture Posters
Category:
Public Service / Collateral Design
Annual ID:
140572D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service / Collateral Design
Annual ID:
140636D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Musashino Art University
Title:
Musashino Art University
Category:
Public Service / Collateral Design
Annual ID:
140869D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Public Service / Collateral Design
Annual ID:
140920D
Award:
2014 Design Merit Award
Agency:
Paprika / Montreal
Client:
Postes Canada
Title:
Horse stamps
Category:
Public Service / Collateral Design
Annual ID:
141014D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Ayala Land Inc.
Title:
Koi Fish Feed Invite
Category:
Public Service / Collateral Design
Annual ID:
141181D
Award:
2014 Design Merit Award
Agency:
Whybin \ TBWA \ Digital Arts Network / Auckland
Client:
Minds for Minds
Title:
Meeting of the Minds
Category:
Public Service / Collateral Design
Annual ID:
141248D
Award:
2014 Advertising Merit Award
Agency:
MJZ / Los Angeles + Grey / New York
Client:
DirecTV
Title:
Cable Effects Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140474A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client:
Sprint
Title:
Honor This
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140647A
Award:
2014 Advertising Merit Award
Agency:
Uber Content / Los Angeles + 77 Ventures / Nashville
Client:
ESPN
Title:
ESPN "Potatoes", "Date", & "Dog"
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141225A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141253A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Golf
Title:
Play in the Now
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141270A
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
SXSW Activation // Google Playground
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140018N
Award:
2014 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
Swisscom
Title:
All eyes on S4
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140541N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Tables You Need To Hear
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140888N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140992N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140993N
Award:
2014 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Toronto
Client:
Unilever
Title:
Ultimate Game Day Changetable
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141005N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
RPA
Title:
The Listening Cloud
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141095N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Nissan
Title:
Versa Note Amazon Partnership
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141165N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Folly Theater
Title:
A Plugged-In Live Theater Performance
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141239N
Award:
2014 Design Merit Award
Agency:
BBH India / Mumbai
Client:
Skoda Rapid Leisure
Title:
Grandma
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140155D
Award:
2014 Design Merit Award
Agency:
Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client:
Deezer
Title:
Music Unleashed
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140165D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Datagrams
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140961D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Ninja Polymers
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140962D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Adidas
Title:
Unite All Originals Run DMC + A-Trak
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141137D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Daydream
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141208D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Bedtime
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141209D
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Midorino Dental Clinic
Title:
Midorino Dental Clinic
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140003D
Award:
2014 Design Merit Award
Agency:
Alt Group / Auckland
Client:
New Zealand Opera
Title:
New Zealand Opera
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140073D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Hoi Bo
Title:
Hoi Bo
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140173D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Vuhl
Title:
Vuhl
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140174D
Award:
2014 Design Merit Award
Agency:
Bold / Stockholm
Client:
The Shirt Factory
Title:
The Shirt Factory redesign
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140180D
Award:
2014 Design Merit Award
Agency:
ChiiiDesign / Macau
Client:
Instituto Cultural do Governo da R.A.E de Macau
Title:
24th Macao Arts Festival
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140206D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Great Northern Hotel
Title:
Great Northern Hotel
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140544D
Award:
2014 Design Merit Award
Agency:
Interbrand / New York
Client:
YP
Title:
The New Way To Do
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140580D
Award:
2014 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Kinetic + Scotts Square + Mikanbako
Title:
Uu 3D CUSTOM FIGURINES
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140628D
