The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Map My Retirement
Agency: Droga5 / New York
Client: Prudential Category: Data and Human Experience / Data-focused Design
The Home Depot Appliance Experience
Agency: SapientNitro / Miami Beach
Client: The Home Depot Category: Data and Human Experience / Data-focused Design
Bloody Tube
Agency: Bascule / Tokyo
Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Design for the Greater Good / For-Profit Initiated
Literacy Store
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Design for the Greater Good / For-Profit Initiated
Unity Paper
Agency: Leo Burnett Solutions Inc / Colombo 3
Client: Wijeya Newspapers Limited Category: Design for the Greater Good / For-Profit Initiated
Seeds of Truth
Agency: NATIVE VML / South Africa
Client: Truth Coffee Category: Design for the Greater Good / For-Profit Initiated
Dupe
Agency: Ogilvy / Melbourne
Client: Yarra Valley Water Category: Design for the Greater Good / For-Profit Initiated
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Durable Goods
OPTICAL ILLUSION
Agency: BORGHI/LOWE / Sao Paulo
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Smart Heads
Agency: Kolle Rebbe / Hamburg
Client: Hansgrohe SE Category: Collateral Design / Point of Purchase and In-Store - Series
Children
Agency: Newsun/Ogilvy Guangzhou / Guangzhou
Client: Cablite Category: Collateral Design / Point of Purchase and In-Store - Series
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Innovation in Outdoor / Outdoor
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG Category: Innovation in Outdoor / Outdoor
Life Signs
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: La Voz del Interior Category: Innovation in Outdoor / Outdoor
Guinness Draught in a Bottle - Un
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Single
Guinness Draught in a Bottle - Deux
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Single
Smith Oyster Bar
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Collateral Design / Point of Purchase and In-Store - Single
Mannequins
Agency: Jung von Matt / Limmat / Zurich
Client: Pro Infirmis Category: Public Service Experiential Advertising / Ambient and Guerilla
Hope Soap
Agency: Y&R South Africa / Cape Town
Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Publication Design / Book Cover Design
Movable Type
Agency: hanqingtang design / Nanjing
Client: Jiang Su Education Press Category: Publication Design / Book Cover Design
Ceviche - Peruvian Kitchen
Agency: Here Design / London
Client: Weidenfeld & Nicolson Category: Publication Design / Book Cover Design
The Chase 360
Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Video / Direction
Singular Masterpiece
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Video / Direction
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Craft / Copywriting
Uncarriable Carrier Bags
Agency: Mother / London
Client: Mother Category: Self-Promotion / Single or Series
Listen to David
Agency: Ogilvy Germany
Client: Ogilvy Germany Category: Self-Promotion / Single or Series
David Martin Poster
Agency: The Martin Agency / Richmond
Client: The Martin Agency Category: Self-Promotion / Single or Series
Every Text Helps
Agency: DDB Canada / Vancouver
Client: Crime Stoppers BC Category: Radio / Public Service - Campaign
Lunch is on Me - Radio Campaign
Agency: FCB / Cape Town
Client: Peninsula School Feeding Association Category: Radio / Public Service - Campaign
Journal resource for cancer patients
Agency: .99 / Auckland
Client: Leukaemia & Blood Cancer New Zealand Category: Public Service / Promotional Items
ADCC Membership Brochure
Agency: Blok Design / Toronto
Client: Advertising & Design Club of Canada Category: Public Service / Promotional Items
Kustom Kulture Posters
Agency: INNOCEAN USA / Huntington Beach
Client: Vans Category: Public Service / Promotional Items
adidas miCoach Smart Run
Agency: Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg
Client: Adidas Category: Product Design / Single or Series
Minimal Bookshelf
Agency: Grey Group China / Beijing
Client: 50K Category: Product Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Product Design / Single or Series
ASAHIMATSUHIKARI
Agency: Sakura / Tokyo
Client: Koike rice store Category: Product Design / Single or Series
Briefcase
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :20 and Under - Single
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Map My Retirement
Category:
Data and Human Experience / Data-focused Design
Annual ID:
140384N
Award:
2014 Interactive Merit Award
Agency:
SapientNitro / Miami Beach
Client:
The Home Depot
Title:
The Home Depot Appliance Experience
Category:
Data and Human Experience / Data-focused Design
Annual ID:
141125N
Award:
2014 Interactive Merit Award
Agency:
Bascule / Tokyo
Client:
Bascule
Title:
Bloody Tube
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140104N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Bid For Greatness
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140152N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
GT6- First Love
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140153N
Award:
2014 Interactive Merit Award
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140393N
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140518D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140652D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo 3
Client:
Wijeya Newspapers Limited
Title:
Unity Paper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140704D
Award:
2014 Design Merit Award
Agency:
NATIVE VML / South Africa
Client:
Truth Coffee
Title:
Seeds of Truth
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140859D
Award:
2014 Design Merit Award
Agency:
Ogilvy / Melbourne
Client:
Yarra Valley Water
Title:
Dupe
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140878D
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
140499N
Award:
2014 Design Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
Unilever
Title:
OPTICAL ILLUSION
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140184D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Hansgrohe SE
Title:
Smart Heads
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140635D
Award:
2014 Design Merit Award
Agency:
Newsun/Ogilvy Guangzhou / Guangzhou
Client:
Cablite
Title:
Children
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140862D
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm
Client:
B-Reel
Title:
Star Canvas
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140094N
Award:
2014 Advertising Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
WWF
Title:
The Ant Rally
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140140A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Hamburg
Client:
OBI GmbH & Co. Deutschland KG
Title:
Renovated Billboards
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140600A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
La Voz del Interior
Title:
Life Signs
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140895A
Award:
2014 Design Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Un
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
140131D
Award:
2014 Design Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Deux
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
140132D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
140728D
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Pro Infirmis
Title:
Mannequins
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Annual ID:
140602A
Award:
2014 Advertising Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Safety Lab and Blikkiesdorp4Hope
Title:
Hope Soap
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Annual ID:
141308A
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Publication Design / Book Cover Design
Annual ID:
140406D
Award:
2014 Design Merit Award
Agency:
hanqingtang design / Nanjing
Client:
Jiang Su Education Press
Title:
Movable Type
Category:
Publication Design / Book Cover Design
Annual ID:
140522D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Weidenfeld & Nicolson
Title:
Ceviche - Peruvian Kitchen
Category:
Publication Design / Book Cover Design
Annual ID:
140545D
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Chase 360
Category:
Craft / Video / Direction
Annual ID:
140089N
Award:
2014 Interactive Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Come4
Title:
The Lover
Category:
Craft / Video / Direction
Annual ID:
140164N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Beijing
Client:
Volkswagen
Title:
Singular Masterpiece
Category:
Craft / Video / Direction
Annual ID:
140923N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Video / Direction
Annual ID:
140970N
Award:
2014 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Roam Free
Category:
Craft / Video / Direction
Annual ID:
141297N
Award:
2014 Interactive Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Craft / Copywriting
Annual ID:
140102N
Award:
2014 Interactive Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
A 4 YEAR OLDS BUCKET LIST
Category:
Craft / Copywriting
Annual ID:
140282N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
BITC
Title:
Second Chance
Category:
Craft / Copywriting
Annual ID:
140697N
Award:
2014 Interactive Merit Award
Agency:
Marmalade / Melbourne
Client:
beyondblue
Title:
I Am Anxiety
Category:
Craft / Copywriting
Annual ID:
140773N
Award:
2014 Advertising Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Self-Promotion / Single or Series
Annual ID:
140831A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Ogilvy Germany
Title:
Listen to David
Category:
Self-Promotion / Single or Series
Annual ID:
140943A
Award:
2014 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Martin Agency
Title:
David Martin Poster
Category:
Self-Promotion / Single or Series
Annual ID:
141204A
Award:
2014 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Crime Stoppers BC
Title:
Every Text Helps
Category:
Radio / Public Service - Campaign
Annual ID:
140299A
Award:
2014 Advertising Merit Award
Agency:
FCB / Cape Town
Client:
Peninsula School Feeding Association
Title:
Lunch is on Me - Radio Campaign
Category:
Radio / Public Service - Campaign
Annual ID:
140359A
Award:
2014 Design Merit Award
Agency:
.99 / Auckland
Client:
Leukaemia & Blood Cancer New Zealand
Title:
Journal resource for cancer patients
Category:
Public Service / Promotional Items
Annual ID:
140001D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Advertising & Design Club of Canada
Title:
ADCC Membership Brochure
Category:
Public Service / Promotional Items
Annual ID:
140175D
Award:
2014 Design Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Vans
Title:
Kustom Kulture Posters
Category:
Public Service / Promotional Items
Annual ID:
140573D
Award:
2014 Design Merit Award
Agency:
Castor / Toronto
Client:
Castor
Title:
Coil Lamp
Category:
Product Design / Single or Series
Annual ID:
140197D
Award:
2014 Design Merit Award
Agency:
Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg
Client:
Adidas
Title:
adidas miCoach Smart Run
Category:
Product Design / Single or Series
Annual ID:
140427D
Award:
2014 Design Merit Award
Agency:
Grey Group China / Beijing
Client:
50K
Title:
Minimal Bookshelf
Category:
Product Design / Single or Series
Annual ID:
140492D
Award:
2014 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Product Design / Single or Series
Annual ID:
140563D
Award:
2014 Design Merit Award
Agency:
Sakura / Tokyo
Client:
Koike rice store
Title:
ASAHIMATSUHIKARI
Category:
Product Design / Single or Series
Annual ID:
141116D
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Briefcase
Category:
Consumer Television / :20 and Under - Single
Annual ID:
140118A
