The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo
Client: P&G Category: Craft / Direction
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Craft / Direction
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills Category: Craft / Direction
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools Category: Interactive Advertising / Environmental / Experiential - Single
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Interactive Advertising / Environmental / Experiential - Single
3D on the Rocks
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
NZdronie
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Airbnb Create
Agency: R/GA San Francisco / San Francisco
Client: Airbnb Category: User Experience Design - Web / Utility
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Milos
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Outdoor Installations & Ambient - Single
ANZ GAYTMs
Agency: Whybin\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
No. 6 Cider Promotional Materials
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral Design / Promotional Items - Single or Series
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Promotional Items - Single or Series
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral Design / Promotional Items - Single or Series
Landscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Promotional Items - Single or Series
Tire Kimono
Agency: McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client: Toyo Tire & Rubber Co., Ltd. Category: Collateral Design / Promotional Items - Single or Series
Cannot leave books behind Graphics Design Exhibition in Chengdu
Agency: qing zhao / Nanjing
Client: Hanqingtang Deisgn Category: Collateral Design / Promotional Items - Single or Series
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Agency: Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client: Sun Hung Kai Properties Category: Collateral Design / Promotional Items - Single or Series
Tsunami
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena Category: Radio / Public Service - Single
War
Agency: J.WALTER THOMPSON CHILE / Santiago
Client: Cruz Roja Chilena Category: Radio / Public Service - Single
Change The Tune
Agency: Juniper Park / Toronto
Client: YWCA Category: Radio / Public Service - Single
Gandhi
Agency: lg2 / Quebec
Client: Société de l'assurance automobile du Québec Category: Radio / Public Service - Single
Bynd Artisan Brochure
Agency: &Larry / Singapore
Client: Bynd Artisan Category: Collateral Design / Booklets & Brochures
Smith Oyster Bar
Agency: Leo Burnett, Toronto / Toronto
Client: Smith Restaurant + Bar Category: Collateral Design / Booklets & Brochures
Logitech Harmony App
Agency: R/GA / New York
Client: Logitech Category: User Experience Design - Mobile / Utility
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / Utility
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Agency: serviceplan / Munich + plan.net / Munich
Client: O2 Watch Out! - Telefónica Germany GmbH & Co. Category: User Experience Design - Mobile / Utility
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Consumer Television / 60 Second - Single
The Process
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap
Agency: BETC / Paris
Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Consumer Television / 60 Second - Single
Icons
Agency: Grey London / London + Academy / London
Client: News UK Category: Consumer Television / 60 Second - Single
Two for one tickets - Too Depressing
Agency: Leo Burnett Dubai / Dubai
Client: du Category: Consumer Television / 60 Second - Single
Wallsie Street
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / 60 Second - Single
50
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / 60 Second - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Consumer Television / 60 Second - Single
Tough Love
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / 60 Second - Single
Award:
2015 Branded Entertainment Merit Award
Agency:
Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo
Client:
P&G
Title:
Mom's First Birthday
Category:
Craft / Direction
Annual ID:
150195A
Award:
2015 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Esurance
Title:
#Sorta: Pharmacy
Category:
Craft / Direction
Annual ID:
150629A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Craft / Direction
Annual ID:
150870A
Award:
2015 Branded Entertainment Merit Award
Agency:
Tribal Worldwide, a division of DDB / Toronto
Client:
General Mills
Title:
Dadhood
Category:
Craft / Direction
Annual ID:
151152A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client:
Google
Title:
Google Night Walk
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150013A
Award:
2015 Interactive Merit Award
Agency:
72andSunny / Playa Vista
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150016A
Award:
2015 Interactive Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150144A
Award:
2015 Interactive Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150498A
Award:
2015 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Merrell
Title:
Trailscape
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150537A
Award:
2015 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
SUNTORY HOLDINGS LIMITED
Title:
3D on the Rocks
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
151085A
Award:
2015 Interactive Merit Award
Agency:
Whybin\TBWA Sydney / Pyrmont
Client:
Tourism New Zealand
Title:
NZdronie
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
151177A
Award:
2015 UX / UI Merit Award
Agency:
R/GA San Francisco / San Francisco
Client:
Airbnb
Title:
Airbnb Create
Category:
User Experience Design - Web / Utility
Annual ID:
150980A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150645A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150679A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Milos
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150682A
Award:
2015 Print & Outdoor Merit Award
Agency:
Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150982A
Award:
2015 Print & Outdoor Merit Award
Agency:
Whybin\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
151176A
Award:
2015 Design Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Promotional Materials
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150252A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150319A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150406A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150425A
Award:
2015 Design Merit Award
Agency:
McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client:
Toyo Tire & Rubber Co., Ltd.
Title:
Tire Kimono
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150771A
Award:
2015 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
Hanqingtang Deisgn
Title:
Cannot leave books behind Graphics Design Exhibition in Chengdu
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150947A
Award:
2015 Design Merit Award
Agency:
Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client:
Sun Hung Kai Properties
Title:
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
151012A
Award:
2015 Radio Merit Award
Agency:
J.WALTER THOMPSON CHILE / Santiago
Client:
Cruz Roja Chilena
Title:
Tsunami
Category:
Radio / Public Service - Single
Annual ID:
150560A
Award:
2015 Radio Merit Award
Agency:
J.WALTER THOMPSON CHILE / Santiago
Client:
Cruz Roja Chilena
Title:
War
Category:
Radio / Public Service - Single
Annual ID:
150561A
Award:
2015 Radio Merit Award
Agency:
Juniper Park / Toronto
Client:
YWCA
Title:
Change The Tune
Category:
Radio / Public Service - Single
Annual ID:
150568A
Award:
2015 Radio Merit Award
Agency:
Juniper Park / Toronto
Client:
YWCA
Title:
Not A Game
Category:
Radio / Public Service - Single
Annual ID:
150569A
Award:
2015 Radio Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Meeting
Category:
Radio / Public Service - Single
Annual ID:
150613A
Award:
2015 Radio Merit Award
Agency:
lg2 / Quebec
Client:
Société de l'assurance automobile du Québec
Title:
Gandhi
Category:
Radio / Public Service - Single
Annual ID:
150696A
Award:
2015 Design Merit Award
Agency:
&Larry / Singapore
Client:
Bynd Artisan
Title:
Bynd Artisan Brochure
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150001A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150687A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Logitech
Title:
Logitech Harmony App
Category:
User Experience Design - Mobile / Utility
Annual ID:
150953A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Utility
Annual ID:
150957A
Award:
2015 UX / UI Merit Award
Agency:
serviceplan / Munich + plan.net / Munich
Client:
O2 Watch Out! - Telefónica Germany GmbH & Co.
Title:
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Category:
User Experience Design - Mobile / Utility
Annual ID:
151032A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Supercell
Title:
Clash of Clans - Revenge
Category:
Consumer Television / 60 Second - Single
Annual ID:
150098A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
The Process
Category:
Consumer Television / 60 Second - Single
Annual ID:
150147A
Award:
2015 Film Merit Award
Agency:
BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client:
Unilever / Axe
Title:
Soulmates
Category:
Consumer Television / 60 Second - Single
Annual ID:
150180A
Award:
2015 Film Merit Award
Agency:
BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Annual ID:
150181A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Hotel
Category:
Consumer Television / 60 Second - Single
Annual ID:
150188A
Award:
2015 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
The big leap
Category:
Consumer Television / 60 Second - Single
Annual ID:
150197A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Airport
Category:
Consumer Television / 60 Second - Single
Annual ID:
150261A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / 60 Second - Single
Annual ID:
150263A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Consumer Television / 60 Second - Single
Annual ID:
150384A
Award:
2015 Film Merit Award
Agency:
Grey London / London + Academy / London
Client:
News UK
Title:
Icons
Category:
Consumer Television / 60 Second - Single
Annual ID:
150473A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Dubai / Dubai
Client:
du
Title:
Two for one tickets - Too Depressing
Category:
Consumer Television / 60 Second - Single
Annual ID:
150632A
Award:
2015 Film Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Kerry Foods
Title:
Wallsie Street
Category:
Consumer Television / 60 Second - Single
Annual ID:
151008A
Award:
2015 Film Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
50
Category:
Consumer Television / 60 Second - Single
Annual ID:
151074A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / London
Client:
Lurpak
Title:
Cook's Range
Category:
Consumer Television / 60 Second - Single
Annual ID:
151182A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Tough Love
Category:
Consumer Television / 60 Second - Single
Annual ID:
151197A
