The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications Category: Innovation in Integrated Branding
Watermarks for Water
Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York
Client: Getty Category: Websites / E-Commerce
EXTRÄA HD
Agency: Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt
Client: HÄAGEN-DAZS Category: Websites / E-Commerce
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Brand Installations
The Janne Walk
Agency: Perfect Fools / Stockholm
Client: Oddset / Svenska Spel Sport & Casino Category: User-Generated Content
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Out of Home / P.O.P. & In-Store
TEDx Sydney: Humankind
Agency: Substance / Sydney
Client: TEDx Sydney Category: Craft - Title Sequences / Title Sequences
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Digital / Web & Mobile
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Digital / Web & Mobile
The Error Ridden Ad
Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client: Specsavers Category: Digital / Web & Mobile
The Worst Restaurant In Town
Agency: Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA
Client: The diaTribe Foundation Category: Digital / Web & Mobile
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Innovation in Health & Wellness
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Health & Wellness
The Dissolving Poster
Agency: BETC / Sao Paulo
Client: Habitat For Humanity Category: Innovation in Health & Wellness
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Innovation in Health & Wellness
Alexios, The Spartan Assistant
Agency: R/GA / San Francisco
Client: Ubisoft Category: Custom Content
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Integrated Campaign / Online
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Integrated Campaign / Online
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Integrated Campaign / Online
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
Variety: Lady Gaga Photography
Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client: Variety Magazine Category: Craft / Photography
Equality Time
Agency: Wunderman Phantasia / Lima
Client: Coca-Cola Company Category: Innovation in Radio & Audio
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Innovation in Radio & Audio
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Innovation in Radio & Audio
Highway Gallery
Agency: TBWARAAD / Dubai U.A.E.
Client: Louvre Abu Dhabi Category: Innovation in Radio & Audio
Behind The Numbers
Agency: Happiness / an FCB alliance / Brussels
Client: OVK / PEVR (Parents of Road Victims) Category: Innovation in Radio & Audio
Alexa Lifeline
Agency: VMLY&R / Sydney & Atlanta
Client: Partnership Against Domestic Violence (PADV) Category: Innovation in Radio & Audio
Radio Tinnitus
Agency: Rothco | Accenture Interactive / Dublin + Locky Butler / Dublin
Client: The Times / News UK and Ireland Category: Innovation in Radio & Audio
Featuring Alexa
Agency: SERVICEPLAN GERMANY / Munich
Client: Too Many T’s Category: Innovation in Radio & Audio
Believe It: Solo
Agency: The Martin Agency / Richmond + Hungry Man / Los Angeles + Rock Paper Scissors / Los Angeles + The Mill / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Single
Smoooth
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Lurpak Category: Television & VOD / Short Form - Single
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Digital Design
The Gift Rapper
Agency: TBD / San Francisco + StubHub / San Francisco
Client: StubHub Category: Digital Design
Processions
Agency: M&C Saatchi / London + Coffee& TV / London
Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo
Client: Nissan do Brasil Category: Out-of-Home / Dynamic Billboards & Transit
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Cinematography / Campaign
Fine Art Everyday
Agency: Barbarian / New York + Cheil Worldwide / Seoul
Client: Samsung HQ Category: Craft - Cinematography / Campaign
The World's Smallest Booth
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client: Eli Lilly and Company Category: Out of Home / Pharma