The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client: e.l.f. Cosmetics Category: Social Channel / Single Platform
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Channel / Single Platform
Fact Avalanche
Agency: Sid Lee / Montreal
Client: Protect Our Winters Canada Category: Social Channel / Single Platform
#NoBuildChallenge
Agency: We Are Social / Paris
Client: WWF France Category: Social Channel / Single Platform
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Social Channel / Single Platform
Address Point - Breaking the homelessness cycle
Agency: JWT Folk / DUBLIN
Client: An Post Category: Single Country or Region / Consumer / Brand
Twitter Bait
Agency: MullenLowe / US
Client: Burger King Category: Single Country or Region / Consumer / Brand
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Single Country or Region / Consumer / Brand
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Single Country or Region / Consumer / Brand
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Digital / Use of Technology
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline Category: Digital / Use of Technology
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Digital / Use of Technology
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client: SKYN Category: Digital / Use of Technology
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Digital / Use of Technology
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Craft / Use of Technology
Story Time on Portal
Agency: Facebook / Menlo Park
Client: Portal from Facebook Category: Craft / Use of Technology
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Craft / Use of Technology
If you have the will, we have the way
Agency: Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client: Bank of Melbourne Category: Craft - Visual Effects / Single
"The New Kid" by DICK'S Sporting Goods
Agency: Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client: DICK'S Sporting Goods Category: Craft - Visual Effects / Single
Up, Up & Toupée
Agency: Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney
Client: Virgin Australia Category: Craft - Visual Effects / Single
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Digital Product
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Digital Product
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Digital Product
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Digital Product
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Craft / Use of Music
THE MOST FAMOUS GRILLER IN PERU
Agency: McCann / Lima + Burger King Perú / Lima
Client: Burger King Category: Digital & Online / Social Media Post - Campaign
Side:Biz
Agency: Publicis Italy / Milan
Client: Diesel Category: Digital & Online / Social Media Post - Campaign
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY / Bytedance Category: Digital & Online / Social Media Post - Campaign
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Digital & Online / Social Media Post - Campaign
Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client: Malee Group Public Company Limited Category: Digital & Online / Social Media Post - Campaign
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Self Made Exploratorium Exhibit & Campaign
Agency: COLLINS / San Francisco + Exploratorium Museum / San Francisco
Client: Exploratorium Museum Category: Craft / Art Direction
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group Category: Craft / Art Direction
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Craft / Art Direction
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Creative Effectiveness / Consumer / Brand
The Most Undisruptive Radio Ads
Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client: P&G Category: Creative Effectiveness / Consumer / Brand
SelfieSTIX
Agency: Colenso BBDO / Auckland + Mars NZ / Auckland
Client: Pedigree Category: Creative Effectiveness / Consumer / Brand
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Creative Effectiveness / Consumer / Brand
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Printing & Paper Craft
HA KO "Scent Reminiscent"
Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft
THE FUTURE IS SLOW
Agency: Mori Inc. / Tokyo + Stink Studios / New York
Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft
What You Really, Really, Really, Really Want
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Campaign
You only have one life. Live it.
Agency: hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki
Client: Pohjola Insurance Category: Online Films & Video / Short Form - Campaign
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Writing goes a long way.
Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal
Client: Amnesty International Category: Craft / Illustration
Award:
2020 Social Media Merit Award
Agency:
Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_037M
Award:
2020 Social Media Merit Award
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_038M
Award:
2020 Social Media Merit Award
Agency:
Sid Lee / Montreal
Client:
Protect Our Winters Canada
Title:
Fact Avalanche
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_039M
Award:
2020 Social Media Merit Award
Agency:
We Are Social / Paris
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_040M
Award:
2020 Social Media Merit Award
Agency:
Accenture Interactive China / Shanghai
Client:
Yum China
Title:
Pocket Franchise
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_041M
Award:
2020 Creative Effectiveness Merit Award
Agency:
JWT Folk / DUBLIN
Client:
An Post
Title:
Address Point - Breaking the homelessness cycle
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_023M
Award:
2020 Creative Effectiveness Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Twitter Bait
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_024M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Uncommon Creative Studio / London + ITV / London
Client:
ITV
Title:
Britain Get Talking
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_025M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_026M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_027M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_065M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_066M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_067M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Silent Whistle
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_068M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_069M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_070M
Award:
2020 Branded Entertainment Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_103M
Award:
2020 Branded Entertainment Merit Award
Agency:
Facebook / Menlo Park
Client:
Portal from Facebook
Title:
Story Time on Portal
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_104M
Award:
2020 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_105M
Award:
2020 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client:
Bank of Melbourne
Title:
If you have the will, we have the way
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_091M
Award:
2020 Moving Image Craft Merit Award
Agency:
Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client:
DICK'S Sporting Goods
Title:
"The New Kid" by DICK'S Sporting Goods
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_092M
Award:
2020 Moving Image Craft Merit Award
Agency:
Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney
Client:
Virgin Australia
Title:
Up, Up & Toupée
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_093M
Award:
2020 IP & Products Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client:
DAGOMA
Title:
Toy Rescue
Category:
Digital Product
Annual ID:
OS_IP20_018M
Award:
2020 IP & Products Merit Award
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Digital Product
Annual ID:
OS_IP20_019M
Award:
2020 IP & Products Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Digital Product
Annual ID:
OS_IP20_020M
Award:
2020 IP & Products Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Digital Product
Annual ID:
OS_IP20_021M
Award:
2020 IP & Products Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Digital Product
Annual ID:
OS_IP20_022M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Craft / Use of Music
Annual ID:
OS_RA20_061M
Award:
2020 Radio & Audio Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client:
SingleCut Beersmiths
Title:
Big in Japan
Category:
Craft / Use of Music
Annual ID:
OS_RA20_062M
Award:
2020 Direct Marketing Merit Award
Agency:
McCann / Lima + Burger King Perú / Lima
Client:
Burger King
Title:
THE MOST FAMOUS GRILLER IN PERU
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_093M
Award:
2020 Direct Marketing Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Side:Biz
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_094M
Award:
2020 Direct Marketing Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client:
JAPANESE RED CROSS SOCIETY / Bytedance
Title:
#BPM100 DANCE PROJECT
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_095M
Award:
2020 Direct Marketing Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_096M
Award:
2020 Direct Marketing Merit Award
Agency:
Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client:
Malee Group Public Company Limited
Title:
Lonely Rambutan
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_097M
Award:
2020 Out of Home Merit Award
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Art Direction
Annual ID:
OS_OH20_073M
Award:
2020 Out of Home Merit Award
Agency:
COLLINS / San Francisco + Exploratorium Museum / San Francisco
Client:
Exploratorium Museum
Title:
Self Made Exploratorium Exhibit & Campaign
Category:
Craft / Art Direction
Annual ID:
OS_OH20_074M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Hong Kong
Client:
KFC Hong Kong, Jardine Restaurant Group
Title:
Hot & Spicy (Season 2)
Category:
Craft / Art Direction
Annual ID:
OS_OH20_075M
Award:
2020 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Craft / Art Direction
Annual ID:
OS_OH20_076M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client:
Dove
Title:
Project #ShowUs
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_014M
Award:
2020 Creative Effectiveness Merit Award
Agency:
GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_015M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Colenso BBDO / Auckland + Mars NZ / Auckland
Client:
Pedigree
Title:
SelfieSTIX
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_016M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_017M
Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_207M
Award:
2020 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client:
Kunjudo Co., Ltd.
Title:
HA KO "Scent Reminiscent"
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_208M
Award:
2020 Design Merit Award
Agency:
Mori Inc. / Tokyo + Stink Studios / New York
Client:
Toyota Motor Corporation
Title:
THE FUTURE IS SLOW
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_209M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
What You Really, Really, Really, Really Want
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI20_080M
Award:
2020 Film Merit Award
Agency:
hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki
Client:
Pohjola Insurance
Title:
You only have one life. Live it.
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI20_081M
Award:
2020 Print Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_PT20_079M
Award:
2020 Print Merit Award
Agency:
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Annual ID:
OS_PT20_080M
Award:
2020 Print Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal
Client:
Amnesty International
Title:
Writing goes a long way.
Category:
Craft / Illustration
Annual ID:
OS_PT20_081M
