The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
CHOCOLATE
Agency: BBDO / Singapore
Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier
Agency: Tom Gianfagna Inc. / New York
Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations
Agency: Ogilvy & Mather / Frankfurt
Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker
Agency: Quadrant Communications / Mumbai
Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: Sawyer Riley Compton / Atlanta
Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box
Agency: TBWA / Singapore
Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Toronto Film Festival - Ticket Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Hammock
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Velux America Category: Trade / Trade B/W Full Page or Spread: Single
Committed To Excellence
Agency: Publicis & Hal Riney / San Francisco
Client: Publicis & Hal Riney Category: Trade / Trade B/W Full Page or Spread: Single
Hunt Adkins Website
Agency: Hunt Adkins / Minneapolis
Client: Hunt Adkins Category: Self-Promotion / Self-Promotion - Web Sites
web site
Agency: Paris France, Inc. / Portland
Client: Steve Bonini Photography Category: Self-Promotion / Self-Promotion - Web Sites
Auto Trader Wrecks
Agency: Clemenger BBDO / Wellington
Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crab
Agency: Leo Burnett / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Sharks of the World
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Changi Prison
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Open Here+
Agency: Saatchi & Saatchi / Sydney
Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Bears
Agency: Saatchi & Saatchi / Singapore
Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Film San Antonio Logo
Agency: Bromley Communications / San Antoino
Client: San Antonio Convention & Visitors Bureau Category: Brand and Corporate Identity Design / Logo/Trademark
Logo/Business Card
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Amino Category: Brand and Corporate Identity Design / Logo/Trademark
Trip on a Tank Full
Agency: Colle + McVoy / Minneapolis
Client: Minnesota Office of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Archipelago Logo Series
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Brand and Corporate Identity Design / Logo/Trademark
Bob Reuter Photography logo
Agency: Rodgers Townsend / St. Louis
Client: Bob Reuter Category: Brand and Corporate Identity Design / Logo/Trademark
weightwatchers.com
Agency: Modem Media / Norwalk
Client: Weight Watchers Category: E-Commerce / E-Commerce B2C - Web Sites
Washington Mutual Home Loans
Agency: Organic, Inc. / Bloomfield Hills
Client: Washington Mutual Category: E-Commerce / E-Commerce B2C - Web Sites
reception
Agency: Claydonheeleyjonesmason / London
Client: Claydonheeleyjonesmason Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Allergy Suffers
Agency: BBDO / Atlanta
Client: Georgia World Congress Center Category: Trade / Trade Color Full Page or Spread: Single
Silicone
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Trade / Trade Color Full Page or Spread: Single
Pity
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Water Droplets
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Bayer S.E.A
Title:
CHOCOLATE
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02337A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Hard Day Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02338A
Award:
2002 Advertising Merit Award
Agency:
Tom Gianfagna Inc. / New York
Client:
Blue Note Music
Title:
Incredibly Powerful Amplifier
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02339A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Kuala Lumpur
Client:
Nike
Title:
Before
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02340A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Kuala Lumpur
Client:
Nike
Title:
Tummy
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02341A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Schlampenladen
Title:
Good Vibrations
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02342A
Award:
2002 Advertising Merit Award
Agency:
Quadrant Communications / Mumbai
Client:
Toshiba India
Title:
Blurred Sticker
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02343A
Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Ellicott City Infiniti
Title:
Bug
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02344A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW X5
Title:
Contour Map
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02345A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Samsonite Asia
Title:
Black Box
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02346A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02347A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Toronto Film Festival - Ticket Booth
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02299A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Velux America
Title:
Hammock
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02300A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Publicis & Hal Riney
Title:
Committed To Excellence
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02301A
Award:
2002 Interactive Merit Award
Agency:
deepend new york / new york
Client:
bluecashew
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02166N
Award:
2002 Interactive Merit Award
Agency:
Doubleyou Remo / Madrid
Client:
Madpix Company
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02167N
Award:
2002 Interactive Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Hunt Adkins
Title:
Hunt Adkins Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02168N
Award:
2002 Interactive Merit Award
Agency:
Lead Dog Digital / New York
Client:
Lead Dog Digital
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02169N
Award:
2002 Interactive Merit Award
Agency:
Merkley Newman Harty & Partners / New York
Client:
MNHi
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02170N
Award:
2002 Interactive Merit Award
Agency:
Paris France, Inc. / Portland
Client:
Steve Bonini Photography
Title:
web site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02171N
Award:
2002 Interactive Merit Award
Agency:
Pentagram Design, Inc. / San Francisco
Client:
Terry Heffernan
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02172N
Award:
2002 Interactive Merit Award
Agency:
point2interactive.com / Detroit
Client:
point2interactive advertising
Title:
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
02173N
Award:
2002 Interactive Merit Award
Agency:
Bent Media / New Orleans
Client:
Healthy Lifestyle Choices
Title:
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02177N
Award:
2002 Interactive Merit Award
Agency:
ComGroup / Atlanta
Client:
ComGroup
Title:
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
02176N
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport Safety Authority
Title:
Auto Trader Wrecks
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02405A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
Crab
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02406A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Ocean Environment
Title:
Sharks of the World
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02407A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02408A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Pedestrian Council
Title:
Open Here+
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02409A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Acres
Title:
Bears
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02410A
Award:
2002 Design Merit Award
Agency:
Bromley Communications / San Antoino
Client:
San Antonio Convention & Visitors Bureau
Title:
Film San Antonio Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02087D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Amino
Title:
Logo/Business Card
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02088D
Award:
2002 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Minnesota Office of Tourism
Title:
Trip on a Tank Full
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02089D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Logo Series
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02090D
Award:
2002 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Bob Reuter
Title:
Bob Reuter Photography logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02091D
Award:
2002 Interactive Merit Award
Agency:
Modem Media / Norwalk
Client:
Weight Watchers
Title:
weightwatchers.com
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
02158N
Award:
2002 Interactive Merit Award
Agency:
Organic, Inc. / Bloomfield Hills
Client:
Washington Mutual
Title:
Washington Mutual Home Loans
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
02159N
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
Claydonheeleyjonesmason
Title:
reception
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02154D
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Moving Fast
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02495A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02523A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
AXA Australia Health Insurance
Title:
Hollywood
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02524A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Bright Dairy
Title:
Football
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02525A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02526A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Leaf Blower
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02528A
Award:
2002 Interactive Merit Award
Agency:
ADK America / Torrance
Client:
Fujifilm
Title:
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
02155N
Award:
2002 Interactive Merit Award
Agency:
Dimension Interactiva / san sebastian
Client:
Euskaltel
Title:
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
02156N
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia World Congress Center
Title:
Allergy Suffers
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02302A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Silicone
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02303A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Pity
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02304A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Water Droplets
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02305A
