The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tingler
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer
Agency: Agency Eleven / Minneapolis
Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign
Agency: Alpern Lehman / Scottsdale
Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters
Agency: Bouvier Kelly / Greensboro
Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble
Agency: Butler Shine & Stern / Sausalito
Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: PeñaBrand Category: Direct Mail / Direct Mail: Single
CN 2002 Calendar
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Direct Mail / Direct Mail: Single
Off Site In Chinatown
Agency: Core 77 / New York
Client: Off Site Category: Direct Mail / Direct Mail: Single
Truth Book
Agency: Crispin Porter & Bogusky / Miami
Client: Florida Department of Health Category: Direct Mail / Direct Mail: Single
Book of Motoring
Agency: Crispin Porter & Bogusky / Miami
Client: MINI Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Archipelago Racing Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Ad-O-Matic
Agency: Eisner Underground / Baltimore
Client: Advertising Association of Baltimore Category: Direct Mail / Direct Mail: Single
F & M Boxes
Agency: Eisner Communications / Baltimore
Client: Farmers & Mechanics Bank Category: Direct Mail / Direct Mail: Single
Exercise Mat
Agency: Foote Cone & Belding / Seattle
Client: Precor Category: Direct Mail / Direct Mail: Single
Book
Agency: Gosh Advertising / Singapore
Client: Stonesoft Singapore Category: Direct Mail / Direct Mail: Single
Papermill Presentation
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wallpaper
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wrapping Paper
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Hunt Adkins Holiday Gift 01/02
Agency: Hunt Adkins / Minneapolis
Client: Hunt Adkins Category: Direct Mail / Direct Mail: Single
Thunderbird Collection
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Direct Mail / Direct Mail: Single
Suction Cup
Agency: J. Walter Thompson / Hong Kong
Client: Jaguar X-Type Category: Direct Mail / Direct Mail: Single
OgilvyPhant
Agency: OgilvyOne worldwide / Singapore
Client: OgilvyOne worldwide Category: Direct Mail / Direct Mail: Single
Powerplant
Agency: Publicis Dialog / San Francisco
Client: Hewlett-Packard Category: Direct Mail / Direct Mail: Single
Promotional Mailer
Agency: R&R Partners / Las Vegas
Client: R&R Live Category: Direct Mail / Direct Mail: Single
Holiday Card
Agency: Rick Johnson & Company / Albuquerque
Client: United Blood Services Category: Direct Mail / Direct Mail: Single
BOTTLED TAP WATER
Agency: Saatchi & Saatchi / Johannesburg
Client: Saatchi & Saatchi Category: Direct Mail / Direct Mail: Single
Mark Hooper 2001 Promotional Mailer
Agency: Sandstrom Design / Portland
Client: Mark Hooper Photography Category: Direct Mail / Direct Mail: Single
Promotional Series
Agency: Templin Brink Design / San Francisco
Client: Sharpe & Associates Category: Direct Mail / Direct Mail: Single
2002 Promotional Gift Calendar
Agency: Templin Brink Design / San Francisco
Client: Turner Classic Movies Category: Direct Mail / Direct Mail: Single
Bowl Cut Call for Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards Category: Direct Mail / Direct Mail: Single
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST
Agency: Saatchi & Saatchi / Johannesburg
Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
weightwatchers.com
Agency: Modem Media / Norwalk
Client: Weight Watchers Category: E-Commerce / E-Commerce B2C - Web Sites
Washington Mutual Home Loans
Agency: Organic, Inc. / Bloomfield Hills
Client: Washington Mutual Category: E-Commerce / E-Commerce B2C - Web Sites
Swing, Kite, Clothesline
Agency: Ambience D'Arcy / Mumbai
Client: Marico Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fish, Birdcage, Paint, Puppy
Agency: Bozell / New York
Client: Datek Category: Newspaper / Newspaper Over 600 Lines: Campaign
Suicide, Back Seat, Boot
Agency: Contrapunto / Madrid
Client: Smart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early
Agency: Far East Public Company / Bangkok
Client: Yontrakit Intersales Category: Newspaper / Newspaper Over 600 Lines: Campaign
Wilks, Lourve, Nations Collide
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bigmart
Agency: Impiric / Singapore
Client: Giant Hypermart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike, Apple, Body-shop, Harley Davidson
Agency: Ogilvy & Mather / Mumbai
Client: Bennett Coleman & Co. Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fevicol Sea Face, Dog, Heads
Agency: Ogilvy & Mather / Mumbai
Client: Pidilite Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign