The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Camuflado
Agency: AlmapBBDO / São Paulo
Client: Fundação Boticario Category: Public Service/Political Print / Newspaper or Magazine - Single
Crumpled Car
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Public Service/Political Print / Newspaper or Magazine - Single
Insects
Agency: JWT Singapore / Singapore
Client: Worldwide Fund for Nature Category: Public Service/Political Print / Newspaper or Magazine - Single
Elephant
Agency: JWT Singapore / Singapore
Client: Worldwide Fund for Nature Category: Public Service/Political Print / Newspaper or Magazine - Single
BIN LADEN
Agency: la comunidad / Miami Beach
Client: THE KATRINA FOUNDATION Category: Public Service/Political Print / Newspaper or Magazine - Single
Grand Ceilings
Agency: Ogilvy and Mather Chicago / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
IAPA Mother-Son
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association for Promotion of Adoption & Child Welfare Category: Public Service/Political Print / Newspaper or Magazine - Single
IAPA Father-Daughter
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association for Promotion of Adoption & Child Welfare Category: Public Service/Political Print / Newspaper or Magazine - Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Public Service/Political Print / Newspaper or Magazine - Single
Peg Solitaire Game
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Brand Gaming/Applications / Online
Samurai Kittens
Agency: COG1 / San Francisco
Client: Independent Film Channel Category: Brand Gaming/Applications / Online
THE FRIEND NETWORK
Agency: Forsman & Bodenfors / Gothenburg
Client: TELE2 Category: Brand Gaming/Applications / Online
The Passenger
Agency: Hyper Happen / London
Client: Nokia Category: Brand Gaming/Applications / Online
Pop mich!
Agency: Jung von Matt AG / Hamburg
Client: KONZERTHAUS DORTMUND GmbH Category: Brand Gaming/Applications / Online
Counterstrike vs. AIDS
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.stayingalive.org Category: Brand Gaming/Applications / Online
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Brand Gaming/Applications / Online
Verizon Beatbox Mixer
Agency: R/GA / New York
Client: Verizon Category: Brand Gaming/Applications / Online
Cluedo Cop Star
Agency: Tribal DDB London / London
Client: Hasbro Category: Brand Gaming/Applications / Online
Nike+
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
GE Imagination Theater Films
Agency: BBDO / New York
Client: GE Imagination Theater Category: Cinema or Non-Broadcast / Campaign
Singing Cowboy
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Joggers Anonymous
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Outed
Agency: Dentsu Canada Inc. / Toronto
Client: Toronto Jewish Film Festival Category: Public Service/Political Television / Single
Beautiful Day
Agency: DraftFCB Toronto / Toronto
Client: World Wildlife Foundation Category: Public Service/Political Television / Single
Reconstruction
Agency: Grey Worldwide / Melbourne
Client: Transport Accident Commission Category: Public Service/Political Television / Single
UNICEF film “shoe”
Agency: Jung von Matt AG / 20357 Hamburg
Client: UNICEF e.V. Category: Public Service/Political Television / Single
Alzheimers
Agency: Leo Burnett / Lisbon
Client: IAC - Instituto de Apoio à Criança Category: Public Service/Political Television / Single
The Joy Of Non Sex
Agency: Ogilvy Advertising / London
Client: Global Media Aids Innitative Category: Public Service/Political Television / Single
Caravan
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political Television / Single
Sugar Baby Love
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Aides Category: Public Service/Political Television / Single
Chase
Agency: Team One / El Segundo
Client: Pet Assistance Foundation Category: Public Service/Political Television / Single
America's Favorite; Extra Cheese; More Mayo
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Over :30 - Campaign
ESO QUE TE PASA ES UN MUNDIAL
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Campaign
Internet Non Sense
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Over :30 - Campaign
"A little bit is a lot" campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amora Category: Consumer Television / Over :30 - Campaign
MTV 48 Fest
Agency: Head Gear Animation / Toronto
Client: MTV International Category: Broadcast Design / Single
Mad World
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Broadcast Design / Single
NOGGIN JUly Song: "Are We There Yet?"
Agency: MTV Networks / New York
Client: Nickelodeon Preschool Brand Communications Category: Broadcast Design / Single
Nathan Reifke Signature Series
Agency: Stardust / santa monica
Client: Fuel TV Category: Broadcast Design / Single
Cubic Fever - Digital Art Festival 2006 -
Agency: TYO productions linc. / Tokyo
Client: Japan Broadcast Network Category: Broadcast Design / Single
Goat version
Agency: TYO productions linc. / Tokyo
Client: FUTURE MAKETING SUMMIT T Category: Broadcast Design / Single
Crow version
Agency: TYO productions linc. / Tokyo
Client: FUTURE MAKETING SUMMIT TOKYO Category: Broadcast Design / Single
Black Comedy
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Fundação Boticario
Title:
Camuflado
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07290A
Award:
2007 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Crumpled Car
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07291A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Worldwide Fund for Nature
Title:
Insects
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07292A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Worldwide Fund for Nature
Title:
Elephant
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07293A
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
THE KATRINA FOUNDATION
Title:
BIN LADEN
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07294A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy and Mather Chicago / Chicago
Client:
Landmarks Preservation Council of Illinois
Title:
Grand Ceilings
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07295A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association for Promotion of Adoption & Child Welfare
Title:
IAPA Mother-Son
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07296A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association for Promotion of Adoption & Child Welfare
Title:
IAPA Father-Daughter
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07297A
Award:
2007 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07298A
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
Unilever
Title:
Clickmore
Category:
Brand Gaming/Applications / Online
Annual ID:
07190N
Award:
2007 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Peg Solitaire Game
Category:
Brand Gaming/Applications / Online
Annual ID:
07191N
Award:
2007 Interactive Merit Award
Agency:
COG1 / San Francisco
Client:
Independent Film Channel
Title:
Samurai Kittens
Category:
Brand Gaming/Applications / Online
Annual ID:
07192N
Award:
2007 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TELE2
Title:
THE FRIEND NETWORK
Category:
Brand Gaming/Applications / Online
Annual ID:
07193N
Award:
2007 Interactive Merit Award
Agency:
glue London / London
Client:
MINI
Title:
Ave a word
Category:
Brand Gaming/Applications / Online
Annual ID:
07194N
Award:
2007 Interactive Merit Award
Agency:
Hyper Happen / London
Client:
Nokia
Title:
The Passenger
Category:
Brand Gaming/Applications / Online
Annual ID:
07195N
Award:
2007 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
KONZERTHAUS DORTMUND GmbH
Title:
Pop mich!
Category:
Brand Gaming/Applications / Online
Annual ID:
07196N
Award:
2007 Interactive Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
www.stayingalive.org
Title:
Counterstrike vs. AIDS
Category:
Brand Gaming/Applications / Online
Annual ID:
07197N
Award:
2007 Interactive Merit Award
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Brand Gaming/Applications / Online
Annual ID:
07198N
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Verizon Beatbox Mixer
Category:
Brand Gaming/Applications / Online
Annual ID:
07199N
Award:
2007 Interactive Merit Award
Agency:
Tribal DDB London / London
Client:
Hasbro
Title:
Cluedo Cop Star
Category:
Brand Gaming/Applications / Online
Annual ID:
07200N
Award:
2007 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07498A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE Imagination Theater
Title:
GE Imagination Theater Films
Category:
Cinema or Non-Broadcast / Campaign
Annual ID:
07469T
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Singing Cowboy
Category:
Public Service/Political Television / Single
Annual ID:
07350T
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Joggers Anonymous
Category:
Public Service/Political Television / Single
Annual ID:
07351T
Award:
2007 Advertising Merit Award
Agency:
Dentsu Canada Inc. / Toronto
Client:
Toronto Jewish Film Festival
Title:
Outed
Category:
Public Service/Political Television / Single
Annual ID:
07352T
Award:
2007 Advertising Merit Award
Agency:
DraftFCB Toronto / Toronto
Client:
World Wildlife Foundation
Title:
Beautiful Day
Category:
Public Service/Political Television / Single
Annual ID:
07353T
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
Transport Accident Commission
Title:
Reconstruction
Category:
Public Service/Political Television / Single
Annual ID:
07354T
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
UNICEF e.V.
Title:
UNICEF film “shoe”
Category:
Public Service/Political Television / Single
Annual ID:
07355T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Lisbon
Client:
IAC - Instituto de Apoio à Criança
Title:
Alzheimers
Category:
Public Service/Political Television / Single
Annual ID:
07356T
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Advertising / London
Client:
Global Media Aids Innitative
Title:
The Joy Of Non Sex
Category:
Public Service/Political Television / Single
Annual ID:
07357T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Caravan
Category:
Public Service/Political Television / Single
Annual ID:
07358T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Aides
Title:
Sugar Baby Love
Category:
Public Service/Political Television / Single
Annual ID:
07359T
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Pet Assistance Foundation
Title:
Chase
Category:
Public Service/Political Television / Single
Annual ID:
07360T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
America's Favorite; Extra Cheese; More Mayo
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07411T
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
ESO QUE TE PASA ES UN MUNDIAL
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07412T
Award:
2007 Advertising Merit Award
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Internet Non Sense
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07413T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amora
Title:
"A little bit is a lot" campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07414T
Award:
2007 Design Merit Award
Agency:
Blind / Santa Monica
Client:
Specialized
Title:
Happy Entrails
Category:
Broadcast Design / Single
Annual ID:
07297D
Award:
2007 Design Merit Award
Agency:
Head Gear Animation / Toronto
Client:
MTV International
Title:
MTV 48 Fest
Category:
Broadcast Design / Single
Annual ID:
07298D
Award:
2007 Design Merit Award
Agency:
leftchannel / columbus
Client:
leftchannel
Title:
blissful
Category:
Broadcast Design / Single
Annual ID:
07299D
Award:
2007 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Nemo Design, Nike
Title:
NKE6.0
Category:
Broadcast Design / Single
Annual ID:
07300D
Award:
2007 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Buenos Aires Zoo
Title:
Together
Category:
Broadcast Design / Single
Annual ID:
07301D
Award:
2007 Design Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/XBOX 360
Title:
Mad World
Category:
Broadcast Design / Single
Annual ID:
07302D
Award:
2007 Design Merit Award
Agency:
MTV Networks / New York
Client:
CMT
Title:
CMT Films - cow
Category:
Broadcast Design / Single
Annual ID:
07303D
Award:
2007 Design Merit Award
Agency:
MTV Networks / New York
Client:
Nickelodeon Preschool Brand Communications
Title:
NOGGIN JUly Song: "Are We There Yet?"
Category:
Broadcast Design / Single
Annual ID:
07304D
Award:
2007 Design Merit Award
Agency:
Stardust / santa monica
Client:
Fuel TV
Title:
Nathan Reifke Signature Series
Category:
Broadcast Design / Single
Annual ID:
07305D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
Japan Broadcast Network
Title:
Cubic Fever - Digital Art Festival 2006 -
Category:
Broadcast Design / Single
Annual ID:
07306D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
FUTURE MAKETING SUMMIT T
Title:
Goat version
Category:
Broadcast Design / Single
Annual ID:
07307D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
FUTURE MAKETING SUMMIT TOKYO
Title:
Crow version
Category:
Broadcast Design / Single
Annual ID:
07308D
Award:
2007 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Black Comedy
Category:
Broadcast Design / Single
Annual ID:
07309D
