The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
BlueEFFICIENCY
Agency: BBDO Proximity Singapore Pte Ltd / Singapore
Client: Mercedes-Benz Category: Consumer Television / Under $80K Budget - Campaign
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Consumer Television / Under $80K Budget - Campaign
Matchbox
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Xtranormal
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / Under $80K Budget - Campaign
BMW Launch Campaign
Agency: Cundari / Toronto
Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
Caribou Coffee Oven
Agency: Colle+McVoy / Minneapolis
Client: Caribou Coffee Category: Outdoor Design / Single
Maps
Agency: BBDO / New York
Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab
Agency: Ireland/Davenport / Johannesburg
Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“
Agency: Serviceplan / München
Client: BMW AG Deutschland Category: Outdoor Design / Single
Gas, Toilet, Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Collateral / P.O.P and In-store - Campaign
ANIMALS
Agency: CONTRAPUNTO BBDO / Madrid
Client: SMART Category: Collateral / P.O.P and In-store - Campaign
Thoughtful Design
Agency: Gotham / New York
Client: Britax Category: Collateral / P.O.P and In-store - Campaign
Fashion Always Returns
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Procter&Gamble Category: Collateral / P.O.P and In-store - Campaign
Peepholes
Agency: Ogilvy Johannesburg / Johannesburg
Client: Exclusive Books Category: Collateral / P.O.P and In-store - Campaign
Accessories Required
Agency: Y&R Dubai / DUBAI
Client: Harvey Nichols Category: Collateral / P.O.P and In-store - Campaign
Facebook Places Hijack
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt/Neckar Category: Mobile Applications/Sites / Self-Promotion
Leagas Delaney copytest app
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Leagas Delaney Hamburg GmbH Category: Mobile Applications/Sites / Self-Promotion
"Fill The Sky" Fireworks iPhone App
Agency: Ogilvy Beijing / Beijing
Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion
W+K Shanghai Guide
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle
Agency: Johannes Leonardo / New York
Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign
James Ready Fall Billboard Campaign
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute For Conscious Consumption Category: Out Of Home / Campaign
Cars
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse SA Category: Out Of Home / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Out Of Home / Campaign
Little Billboard
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Out Of Home / Campaign
The Most Interesting Man
Agency: Euro RSCG New York / New York
Client: Dos Equis Category: Consumer Television / :20 and Under - Campaign
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
Rising Icons
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Television / Reality/Unscripted Series
Unequal Childhood Paper-cutting Campaign
Agency: Leo Burnett / Hong Kong
Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
Soft Let Down Wrapping Paper
Agency: Droga5 / East Sydney
Client: Droga5 Australia Category: Collateral / Self-promotion (Agencies or individuals )
Pizza Digitale
Agency: Scholz & Friends / Hamburg
Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Work - We Think Everything Through
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Lunch -We Think Everything Through
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Inside the box thinking
Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai
Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life
Agency: Landor Associates / San Francisco
Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life
Agency: King Solutions / Stockholm
Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Package Design / Campaign