The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Public Service / Collateral - Campaign
More Birthdays - Wrapping Paper & Tubes
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Collateral - Campaign
Art From the Streets
Agency: space150 / Minneapolis
Client: Make Better Category: Public Service / Collateral - Campaign
Tubes: Get Championy (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Hard Hitting (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Kenny Powers gets signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Google Demo Slam: Chubby Bunny
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Google Demo Slam: Extra Spicy
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Non-Broadcast / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes Category: Non-Broadcast / Single
Digital Death
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Non-Broadcast / Single
Nike Music shoe
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Non-Broadcast / Single
Profile The Governor
Agency: Young & Rubicam / New York
Client: BAN1070 Category: Non-Broadcast / Single
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica
Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope
Agency: Atelier Amuse / Montreal
Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You
Agency: BBDO / New York
Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball
Agency: DoubleYou / Barcelona
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like"
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Big Cheer
Agency: Lowe Brindfors / Stockholm
Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Brain Controlled Racing
Agency: Mill Stirling / Singapore
Client: RED BULL/PUMA Category: Interactive Advertising / Environmental / Experiential - Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Interactive Advertising / Environmental / Experiential - Single
Goodbye Citi
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Category: Interactive Advertising / Environmental / Experiential - Single
Bit.Code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Car for Sale
Agency: Ogilvy New Zealand / Auckland
Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
MINI Countryman World Record
Agency: Profero / London
Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Doyouchat.com
Agency: Marcel / Publicis Conseil / Paris
Client: Ni Putes Ni Soumises Category: Interactive Advertising / Environmental / Experiential - Single
The Film Room
Agency: R/GA / New York
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Nimble as a Mouse
Agency: Saatchi & Saatchi, New Zealand / Auckland
Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard
Agency: space150 / Minneapolis
Client: Forever 21 Category: Interactive Advertising / Environmental / Experiential - Single
MINI: Vending Machine
Agency: Taxi 2 / Toronto
Client: MINI Canada Category: Interactive Advertising / Environmental / Experiential - Single
Impossible Wall
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Write the Future: Johnnesburg LifeCentre
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters - Campaign
Stop
Agency: Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client: Vijay Kaul Category: Collateral / Posters - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral / Posters - Campaign
Flipped City
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Philips Category: Collateral / Posters - Campaign
Funny Babies
Agency: Dentsu Brasil / Sao Paulo
Client: L'Univers de Chocolat Category: Collateral / Posters - Campaign