The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
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- Agency Network
- Independent Agency Network
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- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Online / Short Form - Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online / Short Form - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Campaign
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard Category: Online / Short Form - Campaign
The Wolf
Agency: Giant Spoon / Los Angeles/New York
Client: HP Category: Online / Long Form - Campaign
Search On Stories
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online / Long Form - Campaign
Music Happens Here
Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City
Client: Hilton Category: Online / Long Form - Campaign
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Campaign
Rule The Road
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York
Client: Volkswagen of America Category: Mobile Apps
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Mobile Apps
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Mobile Apps
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Mobile Apps
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida Category: Mobile Apps
We Can Do IT
Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice
Client: University of Phoenix Category: Broadcast / Short Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Broadcast / Short Form - Single
Clean Matters :60
Agency: FCB West / San Francisco
Client: Clorox Category: Broadcast / Short Form - Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single
I Am Amazon
Agency: Google / Sao Paulo
Client: Google Category: Feature Length / Non-Fiction / Documentary
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90
Agency: FCB West / San Francisco
Client: Clorox Category: Online / Short Form - Single
Above the Noise
Agency: HUTSLE LA / Los Angeles
Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story
Agency: lg2 / Montreal
Client: Agropur - Natrel Category: Online / Short Form - Single
HBO Like a Mother
Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York
Client: HBO Category: Online / Short Form - Single
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Online / Short Form - Single
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Single
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne
Client: ANZ Category: Online / Short Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online / Short Form - Single
#SistersInSweat
Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Online / Short Form - Single
More Than Nice
Agency: Young & Rubicam / New York
Client: KIND Snacks Category: Online / Short Form - Single