The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Leica Radio Campaign
Agency: Bravo Group / New York
Client: Leica Category: Consumer Radio / Campaign
Kids Birthday Parties
Agency: DDB South Africa / Johannesburg
Client: McDonalds Category: Consumer Radio / Campaign
Blunders
Agency: DDB Tribal Group / Berlin
Client: Volkswagen AG Category: Consumer Radio / Campaign
The Language of Colour
Agency: LOWE SINGAPORE / SG
Client: Samroc Paint And Hardware Category: Consumer Radio / Campaign
The Language of Colour
Agency: LOWE SINGAPORE / SG
Client: Samroc Paint and Hardware Category: Consumer Radio / Campaign
Xtra View
Agency: Ogilvy Johannesburg / Johannesburg
Client: Multichoice Dstv Category: Consumer Radio / Campaign
AUSTAR Takes Docos to Amazing
Agency: The Monkeys / Sydney
Client: AUSTAR Category: Consumer Radio / Campaign
IKEA De-clutter, De-stress
Agency: The Monkeys / Sydney
Client: IKEA Category: Consumer Radio / Campaign
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Social Media / Microblogging
Toronto Trending
Agency: CP+B / Toronto
Client: Tourism Toronto Category: Social Media / Microblogging
The BossTracker5000
Agency: Euro RSCG Chicago / Chicago
Client: Euro RSCG Chicago Category: Social Media / Microblogging
HINOKI MEMO CUBE & HOME MEMO BLOCK
Agency: MR_DESIGN inc. / Tokyo
Client: MR_DESIGN inc. Category: Industrial Design/Product Design / Single or Campaign
The Rotisserie Channel
Agency: BBDO Toronto / Toronto
Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars
Agency: BBH / New York
Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play
Agency: Deutsch Inc / Los Angeles
Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio
Agency: LBi US / New York
Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
TOKYO SHAKKEI
Agency: HAKUHODO INC. / Tokyo
Client: HAKUHODO +DESIGN PROJECT Category: Package Design / Package Design - Single
Renn Lim by Renn Lim
Agency: Kinetic Singapore / Singapore
Client: Holycrap.sg Category: Package Design / Package Design - Single
Calm Tea Bags
Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client: Boh Plantation Sdn Bhd Category: Package Design / Package Design - Single
"B," The Honey-Cachaca Stinger
Agency: Pereira & O'Dell / San Francisco
Client: B Category: Package Design / Package Design - Single
Can You Serve Reality TV Show
Agency: BBH ASIA PACIFIC / Singapore
Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series
Macy's Million Dollar Makeover
Agency: JWT New York / New York
Client: Macy's Category: Television / Reality/Unscripted Series
Lacta Surprises
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Kraft Foods Category: Television / Reality/Unscripted Series
Surfrider
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Balloons
Agency: Ogilvy & Mather / London
Client: War Child Category: Craft / Photography in Design - Campaign
Ocean Armor
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Upside Down
Agency: Y&R Sao Paulo / Sao Paulo
Client: Santa Casa de Misericordia de Sao Paulo Category: Craft / Photography in Design - Campaign
Shiphunt - Oceans of Treasure
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Gaming / Online gaming
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Gaming / Online gaming
Global Resistance
Agency: Soap Creative / Los Angeles
Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
The Söderberg Prize 2011
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
Nuts About Bolts
Agency: Discovery Networks Asia-Pacific / Singapore
Client: Discovery Turbo Category: Motion Graphics / Title Sequences - Television
WMF peelers
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Outdoor Design / Billboards - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Outdoor Design / Billboards - Campaign
Award:
2012 Advertising Merit Award
Agency:
Bravo Group / New York
Client:
Leica
Title:
Leica Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12302R
Award:
2012 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
McDonalds
Title:
Kids Birthday Parties
Category:
Consumer Radio / Campaign
Annual ID:
12303R
Award:
2012 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen AG
Title:
Blunders
Category:
Consumer Radio / Campaign
Annual ID:
12304R
Award:
2012 Advertising Merit Award
Agency:
LOWE SINGAPORE / SG
Client:
Samroc Paint And Hardware
Title:
The Language of Colour
Category:
Consumer Radio / Campaign
Annual ID:
12305R
Award:
2012 Advertising Merit Award
Agency:
LOWE SINGAPORE / SG
Client:
Samroc Paint and Hardware
Title:
The Language of Colour
Category:
Consumer Radio / Campaign
Annual ID:
12306R
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Multichoice Dstv
Title:
Xtra View
Category:
Consumer Radio / Campaign
Annual ID:
12307R
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Radio
Category:
Consumer Radio / Campaign
Annual ID:
12308R
Award:
2012 Advertising Merit Award
Agency:
The Monkeys / Sydney
Client:
AUSTAR
Title:
AUSTAR Takes Docos to Amazing
Category:
Consumer Radio / Campaign
Annual ID:
12309R
Award:
2012 Advertising Merit Award
Agency:
The Monkeys / Sydney
Client:
IKEA
Title:
IKEA De-clutter, De-stress
Category:
Consumer Radio / Campaign
Annual ID:
12310R
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Social Media / Microblogging
Annual ID:
12296N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Mac & Cheese TV
Category:
Social Media / Microblogging
Annual ID:
12297N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Pudding Face
Category:
Social Media / Microblogging
Annual ID:
12298N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Social Media / Microblogging
Annual ID:
12299N
Award:
2012 Interactive Merit Award
Agency:
Euro RSCG Chicago / Chicago
Client:
Euro RSCG Chicago
Title:
The BossTracker5000
Category:
Social Media / Microblogging
Annual ID:
12300N
Award:
2012 Design Merit Award
Agency:
MR_DESIGN inc. / Tokyo
Client:
MR_DESIGN inc.
Title:
HINOKI MEMO CUBE & HOME MEMO BLOCK
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12120D
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Cara Operations Inc.
Title:
The Rotisserie Channel
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12271N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York
Client:
BBC
Title:
Touching The Stars
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12272N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc / Los Angeles
Client:
Sony Computer Entertainment America
Title:
Long Live Play
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12273N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12274N
Award:
2012 Interactive Merit Award
Agency:
LBi US / New York
Client:
Sony Ericsson
Title:
Xperia Studio
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12275N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12276N
Award:
2012 Interactive Merit Award
Agency:
TEQUILA / Pyrmont
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12277N
Award:
2012 Interactive Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12278N
Award:
2012 Design Merit Award
Agency:
HAKUHODO INC. / Tokyo
Client:
HAKUHODO +DESIGN PROJECT
Title:
TOKYO SHAKKEI
Category:
Package Design / Package Design - Single
Annual ID:
12113D
Award:
2012 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Holycrap.sg
Title:
Renn Lim by Renn Lim
Category:
Package Design / Package Design - Single
Annual ID:
12114D
Award:
2012 Design Merit Award
Agency:
M&C Saatchi (M) Sdn Bhd / Kuala Lumpur
Client:
Boh Plantation Sdn Bhd
Title:
Calm Tea Bags
Category:
Package Design / Package Design - Single
Annual ID:
12115D
Award:
2012 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
B
Title:
"B," The Honey-Cachaca Stinger
Category:
Package Design / Package Design - Single
Annual ID:
12116D
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
Singapore Tourism Board
Title:
Can You Serve Reality TV Show
Category:
Television / Reality/Unscripted Series
Annual ID:
12067E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Macy's Million Dollar Makeover
Category:
Television / Reality/Unscripted Series
Annual ID:
12068E
Award:
2012 Branded Entertainment Merit Award
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Kraft Foods
Title:
Lacta Surprises
Category:
Television / Reality/Unscripted Series
Annual ID:
12069E
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Surfrider
Category:
Craft / Photography in Design - Campaign
Annual ID:
12227D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Balloons
Category:
Craft / Photography in Design - Campaign
Annual ID:
12228D
Award:
2012 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Ocean Armor
Category:
Craft / Photography in Design - Campaign
Annual ID:
12229D
Award:
2012 Design Merit Award
Agency:
Y&R Sao Paulo / Sao Paulo
Client:
Santa Casa de Misericordia de Sao Paulo
Title:
Upside Down
Category:
Craft / Photography in Design - Campaign
Annual ID:
12230D
Award:
2012 Branded Entertainment Merit Award
Agency:
.99 / Auckland
Client:
Mike Tod
Title:
Who Murdered Rico?
Category:
Gaming / Online gaming
Annual ID:
12078E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shiphunt - Oceans of Treasure
Category:
Gaming / Online gaming
Annual ID:
12079E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Gaming / Online gaming
Annual ID:
12080E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Wieners + Wieners GmbH
Title:
Wieners + Wieners Christmas dictation
Category:
Gaming / Online gaming
Annual ID:
12081E
Award:
2012 Branded Entertainment Merit Award
Agency:
Idle Games / San Francisco
Client:
Idle Games
Title:
Idle Worship
Category:
Gaming / Online gaming
Annual ID:
12082E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Gaming / Online gaming
Annual ID:
12083E
Award:
2012 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Gaming / Online gaming
Annual ID:
12084E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Allianz
Title:
Live Frog
Category:
Gaming / Online gaming
Annual ID:
12085E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Yahoo!
Title:
Tap Joint
Category:
Gaming / Online gaming
Annual ID:
12086E
Award:
2012 Branded Entertainment Merit Award
Agency:
Soap Creative / Los Angeles
Client:
Sony Computer Entertainment America & Insomniac Games
Title:
Global Resistance
Category:
Gaming / Online gaming
Annual ID:
12087E
Award:
2012 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Röhsska Museum
Title:
The Söderberg Prize 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12183D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
Where the Wind Blows
Category:
Publication Design / Book Layout Design
Annual ID:
12184D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12185D
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Networks Asia-Pacific / Singapore
Client:
Discovery Turbo
Title:
Nuts About Bolts
Category:
Motion Graphics / Title Sequences - Television
Annual ID:
12077E
Award:
2012 Design Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
WMF peelers
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12164D
Award:
2012 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Outdoor Design / Billboards - Campaign
Annual ID:
12165D
