The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Exploratorium After Dark Agency: Collins / San Francisco Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up Agency: Droga5 / New York + Prettybird / Culver City Client: COVERGIRL Category: Branding / Rebranding
RapCaviar Agency: Spotify In-House / New York Client: Spotify Category: Branding / Rebranding
LA Phil Rebranding Agency: TBWA\Chiat\Day / Los Angeles Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Rebranding
Stranger Broadcast Agency: AKQA / São Paulo Client: Netflix Category: Broadcast / Long Form - Single
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Campaign
Baby Dove - Beautifully Real Moms Agency: Ogilvy & Mather / Toronto Client: Unilever Category: Craft / Photography - Campaign
Reassemble! Agency: 72andSunny / Los Angeles Client: Call of Duty Category: Online Films & Video / Long Form - Campaign
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Craft - Editing / Single

2018 Design Merit Award

Collins / San Francisco

Exploratorium

Exploratorium After Dark

Branding / Rebranding

OS_DE18093M

2018 Design Merit Award

Droga5 / New York + Prettybird / Culver City

COVERGIRL

I Am What I Make Up

Branding / Rebranding

OS_DE18094M

2018 Design Merit Award

Spotify In-House / New York

Spotify

RapCaviar

Branding / Rebranding

OS_DE18095M

2018 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Los Angeles Philharmonic Association

LA Phil Rebranding

Branding / Rebranding

OS_DE18096M

2018 Design Merit Award

Wieden+Kennedy / London

F1

A new brand for Formula 1: The greatest races are ahead of us

Branding / Rebranding

OS_DE18097M

2018 Branded Entertainment Merit Award

AKQA / São Paulo

Netflix

Stranger Broadcast

Broadcast / Long Form - Single

OS_BE18055M

2018 Cross-Platform Merit Award

Grey Germany / Duesseldorf

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Craft / Photography - Campaign

OS_CP18057M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Toronto

Unilever

Baby Dove - Beautifully Real Moms

Craft / Photography - Campaign

OS_CP18058M

2018 Film Merit Award

72andSunny / Los Angeles

Call of Duty

Reassemble!

Online Films & Video / Long Form - Campaign

OS_FI18148M

2018 Film Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Online Films & Video / Long Form - Campaign

OS_FI18149M

2018 Film Merit Award

Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm

Elmsta 3000 Horror Fest

Short but deadly

Online Films & Video / Long Form - Campaign

OS_FI18150M

2018 Moving Image Craft Merit Award

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Craft - Editing / Single

OS_MI180100M

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