The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17017B_10.jpg)
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client: Ster-Kinekor Category: Brand Voice
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17018B_12.jpg)
Coverboy
Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York
Client: P&G / Coty Category: Brand Voice
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17060M_15.jpg)
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client: Football Federation of Australia Category: Brand Voice
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17061M_10.jpg)
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue Category: Brand Voice
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17062M_10.jpg)
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene Category: Brand Voice
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17064M_12.jpg)
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Brand Voice
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17066M_11.jpg)
Sign Their Yearbook
Agency: Volt / Stockholm
Client: New Yorkers Against Gun Violence Category: Brand Voice
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17067M_10.jpg)
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel Category: Brand Voice
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17015S_10.jpg)
Award:
2017 Public Relations Silver Pencil
Agency:
MullenLowe / Boston
Client:
American Greetings
Title:
Analog
Category:
Brand Voice
Annual ID:
OS_PR17015S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17016B_11.jpg)
Award:
2017 Public Relations Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Brand Voice
Annual ID:
OS_PR17016B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17017B_10.jpg)
Award:
2017 Public Relations Bronze Pencil
Agency:
FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client:
Ster-Kinekor
Title:
#OpenEyes
Category:
Brand Voice
Annual ID:
OS_PR17017B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17018B_12.jpg)
Award:
2017 Public Relations Bronze Pencil
Agency:
Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York
Client:
P&G / Coty
Title:
Coverboy
Category:
Brand Voice
Annual ID:
OS_PR17018B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17060M_15.jpg)
Award:
2017 Public Relations Merit Award
Agency:
BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Brand Voice
Annual ID:
OS_PR17060M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17061M_10.jpg)
Award:
2017 Public Relations Merit Award
Agency:
FCB Inferno / London
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Brand Voice
Annual ID:
OS_PR17061M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17062M_10.jpg)
Award:
2017 Public Relations Merit Award
Agency:
Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client:
Pantene
Title:
#DadDo
Category:
Brand Voice
Annual ID:
OS_PR17062M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17063M_10.jpg)
Award:
2017 Public Relations Merit Award
Agency:
Leo Burnett Mexico / Mexico City
Client:
Corona
Title:
Photo Without Borders
Category:
Brand Voice
Annual ID:
OS_PR17063M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17064M_12.jpg)
Award:
2017 Public Relations Merit Award
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Brand Voice
Annual ID:
OS_PR17064M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17065M_12.jpg)
Award:
2017 Public Relations Merit Award
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
FlyBabies
Category:
Brand Voice
Annual ID:
OS_PR17065M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17066M_11.jpg)
Award:
2017 Public Relations Merit Award
Agency:
Volt / Stockholm
Client:
New Yorkers Against Gun Violence
Title:
Sign Their Yearbook
Category:
Brand Voice
Annual ID:
OS_PR17066M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2017/thumbs/OS_PR17067M_10.jpg)