The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Direct
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Direct
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Innovation in Direct
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Innovation in Direct
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Direct
The Riderless Bike Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney Client: Steve Waugh Foundation Category: Innovation in Direct
The First Analog Webstore Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Direct
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Innovation in Direct
+MET PROJECT Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Innovation in Direct
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Direct
Nike On Demand Agency: R/GA / London Client: Nike Category: Innovation in Direct
Ahlan Bear Agency: Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto Client: COSTI Immigrant Services Category: Innovation in Direct
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Innovation in Direct

2017 Direct Marketing Gold Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

Innovation in Direct

OS_DI17040G

2017 Direct Marketing Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Direct

OS_DI17041G

2017 Direct Marketing Silver Pencil

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Innovation in Direct

OS_DI17042S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Innovation in Direct

OS_DI17043S

2017 Direct Marketing Bronze Pencil

BETC / Paris

Addict Aide

Like my addiction

Innovation in Direct

OS_DI17044B

2017 Direct Marketing Bronze Pencil

Saatchi & Saatchi / Sydney

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Direct

OS_DI17045B

2017 Direct Marketing Merit Award

Havas / Sydney + Red Agency / Sydney + FINCH / Sydney

Steve Waugh Foundation

The Riderless Bike

Innovation in Direct

OS_DI17129M

2017 Direct Marketing Merit Award

HEIMAT / Berlin

HORNBACH Baumarkt AG

The First Analog Webstore

Innovation in Direct

OS_DI17130M

2017 Direct Marketing Merit Award

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Innovation in Direct

OS_DI17131M

2017 Direct Marketing Merit Award

J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo

TANIZAWA

+MET PROJECT

Innovation in Direct

OS_DI17132M

2017 Direct Marketing Merit Award

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Innovation in Direct

OS_DI17133M

2017 Direct Marketing Merit Award

R/GA / London

Nike

Nike On Demand

Innovation in Direct

OS_DI17134M

2017 Direct Marketing Merit Award

Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto

COSTI Immigrant Services

Ahlan Bear

Innovation in Direct

OS_DI17135M

2017 Direct Marketing Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Innovation in Direct

OS_DI17136M

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