The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations
Bud Light Agency: jones knowles ritchie / New York Client: Bud Light Category: Branding / Rebranding
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Branding / Brand Installations
Still Life Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Branding / Brand Installations
Amazon Fashion Week Tokyo 2017 S/S Opening Act Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo Client: Amazon Japan G.K. Category: Branding / Brand Installations
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo Client: Nike Category: Branding / Brand Installations
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Branding / Brand Installations
Tribeca Film ReActor Agency: J. Walter Thompson / New York + Current Studios / New York Client: Tribeca Film Institute Category: Branding / Brand Installations
HRC 2016 Annual Report Agency: Design Army / Washington D.C. Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports

2017 Design Best of Discipline Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Branding / Logo

OS_DE17001G

2017 Design Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Branding / Brand Installations

OS_DE17008G

2017 Design Gold Pencil

jones knowles ritchie / New York

Bud Light

Bud Light

Branding / Rebranding

OS_DE17007G

2017 Design Gold Pencil

Ogilvy / New York

Amnesty International

The Refugee Nation

Branding / Logo

OS_DE17001G

2017 Design Gold Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Branding / Identity System

OS_DE17002G

2017 Design Silver Pencil

McCann / Melbourne

YMCA

Playnasium

Branding / Brand Installations

OS_DE17009S

2017 Design Silver Pencil

McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo

The END ALS Association

Still Life

Branding / Brand Installations

OS_DE17010S

2017 Design Silver Pencil

McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo

Amazon Japan G.K.

Amazon Fashion Week Tokyo 2017 S/S Opening Act

Branding / Brand Installations

OS_DE17011S

2017 Design Bronze Pencil

BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo

Nike

Nike Unlimited Stadium

Branding / Brand Installations

OS_DE17012B

2017 Design Bronze Pencil

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Branding / Brand Installations

OS_DE17013B

2017 Design Bronze Pencil

J. Walter Thompson / New York + Current Studios / New York

Tribeca Film Institute

Tribeca Film ReActor

Branding / Brand Installations

OS_DE17014B

2017 Design Bronze Pencil

Design Army / Washington D.C.

HUMAN RIGHTS CAMPAIGN

HRC 2016 Annual Report

Branding / Annual Reports & Corporate Sustainability Reports

OS_DE17006B

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