The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Digital / Social Media & Viral Marketing
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Digital / Social Media & Viral Marketing
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Digital / Game Design
IKEA Retail Therapy
Agency: Akestam Holst NOA / Stockholm
Client: IKEA Category: Digital / Websites, Mobile, & Banners
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Digital / Websites, Mobile, & Banners
MashiMachine
Agency: Leo Burnett Mexico / Mexico City
Client: 4Pelagatos Category: Digital / Websites, Mobile, & Banners
Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Digital / Social Media & Viral Marketing
Down Syndrome Answers
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Digital / Social Media & Viral Marketing
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen Category: Digital / Social Media & Viral Marketing
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Digital / Game Design
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Digital / Websites, Mobile, & Banners
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Digital / Websites, Mobile, & Banners
New Baraka – the first online shop for hope
Agency: denkwerk GmbH / Köln
Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
The 21st Century Gold Rush
Agency: Gladeye / Auckland
Client: Huffington Post Highline Category: Digital / Website Design
A Bear’s-Eye View of Yellowstone
Agency: Hello Monday / New York
Client: National Geographic Category: Digital / Website Design
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Digital / Social Media & Viral Marketing
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Digital / Social Media & Viral Marketing
#WhoIsTheKing
Agency: Buzzman / Paris + ICONOCLAST / Paris + THE / Paris
Client: Burger King Category: Digital / Social Media & Viral Marketing
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Digital / Social Media & Viral Marketing
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank
Client: The Hunting Ground C/O Chain Camera Pictures Category: Digital / Social Media & Viral Marketing
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com Category: Digital / Social Media & Viral Marketing
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Digital / Social Media & Viral Marketing
Your Name Saves
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Digital / Social Media & Viral Marketing
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
FlyBabies
Agency: MullenLowe / New York
Client: JetBlue Category: Digital / Social Media & Viral Marketing
Cadbury Pre Joy
Agency: Ogilvy & Mather / Johannesburg
Client: Mondelez Category: Digital / Social Media & Viral Marketing
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France Category: Digital / Social Media & Viral Marketing
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain Category: Digital / Social Media & Viral Marketing
Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Digital / Social Media & Viral Marketing
Adidas Odds
Agency: Taproot Dentsu / Mumbai
Client: Adidas Category: Digital / Social Media & Viral Marketing
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Digital / Social Media & Viral Marketing
MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client: All Nippon Airways Category: Digital / Interface Design
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Digital / Interface Design
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Digital / App Design
SIGNEMOJI
Agency: TBWA / Shanghai
Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America Category: Digital / App Design
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Digital / Utility Design - Single
Netflix Netflip
Agency: Sid Lee / Toronto
Client: Netflix Category: Digital / Utility Design - Single